Domestic Fashion Week Men'S Wear And Tear Platform

"When I got the show schedule of fashion week, I found that there were a lot of designers in men's wear this year, and domestic men's wear is irresistible."

A senior fashion editor in China said.

Not only that, international brands have begun to expand the domestic men's clothing market, but Gucci (GUCCI) has increased the proportion of men's clothing in the store in April this year; COACH is in the market.

Shenyang opened a male specialty store.

In this regard, Su Baoyan, vice president of China Fashion Designers Association, said that after ten years of rapid development, the domestic men's wear market has already had a relatively mature market environment.

This makes domestic and foreign men's clothing enterprises have made efforts to divide the market share.

Men's needs are diversified.

Women have always been the main force of clothing consumption. Why is the mainstream fashion week becoming a platform for men's clothing to take turns?

In this regard, Su Baoyan said that the domestic male consumer demand for clothing has been separated from the warm and decent stage, the expression of self character, wearing taste has become a new demand for men's clothing.

"Now many men are no longer wearing clothes. When they go to work, they dress up to achieve the image of their work nobles. The evening party can be integrated into their work hours when they wear casual clothes, and they will be a sports dress when they spend their weekends with family members."

J.Lindeberg chief fashion designer Jessy Heuvelink describes men's various needs for clothing.

Men began to use clothing to cater for their changes in different situations and identities.

The subdivision of market orientation has emerged.

Detailed market calls for further design

Men's clothing has little room for change in profile than women's clothing, so handling details is particularly important.

Zhang Zhaoda, a famous fashion designer in China, said that at present, men's demands for clothes are becoming clearer. Therefore, clothing brands are beginning to realize that only by working hard in detail can they produce high-quality men's clothing.

Jessy Heuvelink, the famous designer of Sweden's famous men's wear brand, said that J.Lindeberg's windbreaker has added sweat and wear-resistant design to the shoulders and neck, which makes consumers very comfortable in wearing.

These details will lead the future of men's development.

Zhang Zhaoda also said that the domestic men's wear market has broken down, which is bound to lead the whole market to be divided into several niche markets from the original mass market.

Clothing brands need to choose the target market according to their own positioning.

Domestic clothing

Adjustments have been made according to the new trend.

The one-stop shopping experience of J.Lindeber enables male consumers to buy casual wear, formal dress and sportswear in a shop according to different needs.

Yang Ziming, chairman and art director of CABBEEN fashion, also revealed that the mix design elements were added to this year's new models to meet the needs of consumers at different occasions.