The Development Of Chinese Footwear Industry: From Odd Jobs To Leading Roles

In 2002, the sixteen big convening of the party, Chinese entrepreneurs received important instructions from the central government at this meeting: adhere to the combination of "bringing in" and "going out" to improve the level of opening to the outside world.

As a result, the "going out" of Chinese enterprises has entered a new historical period.

Ten years later, the eighteen party convened, and at that time, the international environment was experiencing unprecedented complexity and change. Chinese entrepreneurs who had "gone out", "going out" and "going out" became confused.

In particular, the current situation of foreign trade is fading.

Against this background, various doubts about whether exports can continue to pull China's economy forward are pouring in.

"Made in China" test water expedition

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It is the beginning of "going out" for Chinese enterprises to "test large quantities of water in the international market".

According to Wu Xiaobo, a financial writer, the word "made in China" was really popular after 2001.

When China joined the WTO in 2001, the low labor cost attracted a large number of overseas orders. At that time, a group of Chinese farmers began to leave their homes and pour into the Yangtze River Delta and the Pearl River Delta. At the same time, "made in China" was sold all over the world.

Today, some of the most common forms of trade are unheard of new things for Chinese enterprises ten years ago.

For example, the establishment of exclusive stores or chain stores abroad.

Today's seemingly ordinary marketing channels, but for the first to take the product "go out" of Chinese enterprises, but they dare not think about it.

Because these early "go out" enterprises are mostly for other people to get married, to make a living by subcontracting.

Wei, a leather trader, told reporters about ten years ago.

Kangnai opened its first store in Paris, France, when the incident inspired the whole industry.

Because China's leather enterprises are only products exported, and no enterprise has made brand export in the international market, we think this is a major turning point for Chinese leather enterprises to "go out".

"Over the past ten years, more and more leather brands are no longer willing to do foundry.

Not only Kangnai, Anta, XTEP, PEAK, Hongxing Erke, 361 degrees, and so on.

Brands have been distributed overseas.

"Those who are in it can't help feeling the changes in the past ten years.

Data show that in 2002, China exported 325 billion 600 million US dollars, accounting for about 5% of the world's export market, and the fifth largest exporter in the world.

In 2011, China exported 18986 billion US dollars and became the world's largest exporter, with the average annual export growth rate reaching 21.6%.

To run factories overseas

As a product of the development stage, the "made in China" expedition has occupied a considerable market with its own advantages.

However, this has also brought worries to the external market, and Chinese enterprises have to face increasingly stringent trade restrictions and increasingly complex trade frictions.

With the expansion of the influence of "made in China", China's threat theory has been repeatedly publicized by some powerful political forces.

This positioning directly allows Chinese enterprises to encounter many "small shoes" in India, and is often rejected as a "safety factor".

As a result, many enterprises simply built factories in the locality and set up a localized workforce.

Chinese entrepreneurs have made factories overseas, and in many cases, they have been somewhat tragic and helpless.

However, a statistical communiqu issued recently by the Ministry of Commerce and other departments is exhilarating.

The bulletin shows that China's net foreign direct investment has maintained a continuous growth over the past 10 years, reaching a record high in 2011, reaching US $74 billion 650 million, ranking sixth in the world.