Humen Children'S Clothing Accounts For 25%~30% Share Of Humen'S Clothing Industry.

According to Humen

According to the industry association statistics, there are only more than 1500 children's wear shops in Jinhui's children's wear city, Yuehua children's wear city, Daying East International Clothing Trade City and MEI LAI children's wear shopping mall. This does not include children's clothing businesses scattered outside these professional children's wear markets, and a group of children's clothing brands, such as happy Bruni, beetle house and tiger tiger, have grown up rapidly.

The near future,

There have been many major movements in development, which have already reached a preliminary cooperation intention with children's clothing industry in Zhili Town, Huzhou, Zhejiang Province, which is known as "the capital of children's clothes in China".

Moreover, Humen will also set up a children's wear area with eight floors from the first floor to the seven floor in the Fumin clothing business center, with a business area of nearly fifty thousand square meters.

With the development of Humen's clothing industry, the children's clothing market is quietly rising. Humen's "children's clothing kingdom" is also forming.

From the late 70s to the early 80s of last century, Humen people brought back some from Hongkong or Shenzhen Sha Tau Kok.

Clothing,

Stockings and daily necessities were spread out. Some fishermen also used the opportunity of seafood trade in Hongkong to bring back such commodities for trading. Since then, a famous Humen clothing and foreign goods street has been formed, pregnant with the sprout of Humen's clothing industry.

With the rise of Humen's clothing industry, children's clothing has never been absent from every stage of Humen's clothing.

Zhu Huaze, executive vice president of Humen apparel and apparel industry association, said that in recent years, affected by the financial crisis, international and domestic

The demand for clothing market has declined sharply, and has not yet fully recovered so far, while children's clothing is against the trend.

On the other hand, children's clothing industry itself is less expensive, the price space is large, competition is not so intense as adult clothing, children's clothing industry is growing rapidly in Humen, forming a cluster scale.

Entering the twenty-first Century, Humen clothing has developed from "quantity" to "qualitative" leap, from low-level scale expansion to industrial pformation and upgrading, from unlicensed, OEM to self created brand and famous brand, forming a huge garment and apparel industry cluster. Humen people also have deep feelings for clothing.

As early as 1993, Jinhui's children's wear city began to set up a professional market for children's wear. Its business area was more than 6000 square meters, mainly engaged in second-line and three line brands. Everything from infants to children, children, and children's products were available. Many merchants and orders were made this year, and business is good.

Yuehua children's wear city opened in 2005.

Since the opening of the market, it has attracted more and more fashionable families, fish, textiles, gardens, dolls and angels.

There are also children's clothing market in the Yellow River, the children's clothing market in the clothing city.

As a rising star, the children's wear market of Daying Ying Dongfang International Clothing Trade City is developing rapidly. The children's wear market of Tai Ying started only last year. The slow development speed is very fast. Now it is one of the influential children's clothing market in Humen.

The five and six floors of Tai Ying are designed to concentrate on children's wear brands, with a business area of 15000 square meters, including more than 10 well-known children's wear brands.

On the six floor of the children's wear image exhibition and franchise center, the reporter saw the big image shop of the famous children's clothing enterprises such as tigers, Han Ni and Shan Tong.

According to Sun Chao, deputy general manager of Daying garment wholesale Co., Ltd., the development experience of the big Ying children's clothing market is to insist on integration of wholesale and franchisees, to create an incubator base and a franchise center for the south school children's clothing, and to set up an e-commerce area in the six floor of Tai Ying, to carry out diversified operations.

The nearly fifty thousand square meters of children's wear market, which is being planned, will have an important impact on the ecology of children's clothing industry in Humen. The cluster effect of children's clothing industry will be more distinctive and growing in Humen, playing an important role in the formation of Humen's "children's clothing Kingdom".

Children's clothing expands the clothing market space

The core business district, which is gathered in the Yellow River fashion city, Daying East International Clothing Trade and other large clothing mall, is just like a scenic spot in the golden week. The dense crowd flows through every space here. Even the surrounding snacks stalls and bank ATM machines are lined up. The enthusiasm of Humen clothing attracts customers from all over the world as usual.

"Through a solid pre research, the township government believes that children's clothing has great potential for future development."

Zhu Huaze said that the development of children's clothing in Humen has both a solid foundation and huge space. In recent years, Humen children's clothing has sprung up and become a new force in Humen's clothing industry cluster. It is expanding the space of Humen's clothing market and further boosting the prestige of the Humen garment industry.

In Zhu Huaze's view, the development of children's clothing in Humen has irreplaceable advantages and huge potential.

Humen clothing and apparel industry cluster has a strong foundation compared with the same kind in the whole country, and has specialized market such as supporting fabric market. The beginning of the industrial chain is more perfect to the terminal, and production and sales can be completed in Humen.

In addition, the clothing market system in Humen is relatively large and mature. Many clusters of enterprises and market clusters are supporting the Humen clothing industry building. The foundation is very strong. Children's clothing is not a wonder as a newly emerging force.

At the same time, the location of Humen town is superior, convenient pportation, popular popularity, popularity, business atmosphere, business opportunities.

According to the statistics of the Humen clothing association, there are fifty thousand or sixty thousand people who go shopping every day on average in the clothing and clothing marketing city of Humen, the Yellow River, plus the local population, the tourists who come to travel every day and the floating population who come to Humen to do business. Humen itself is a huge consumer market with a strong popularity.

It is understood that in the near future, Humen will also introduce the implementation opinions on accelerating the development of the major gathering areas of Humen's clothing and apparel industry, and the development of Humen's clothing and apparel industry including children's clothing will usher in a new development period.

Children's clothing businesses have access to e-commerce platform.

In November 8th, Humen clothing e-commerce was established. Many of the first 57 Members of the association were children's clothing enterprises. Chen Yongyang, one of the initiators of the association, was doing children's clothing business.

Chen Yongyang is the chairman of Dongguan Sha worm children clothing Limited company, whose children's clothing brand is sand bug.

Chen Yongyang not only led many people engaged in clothing e-commerce to enter the clothing business center of rich people, he also made the biggest cake of his clothing e-commerce.

Zheng Jianke, deputy director of Humen Fashion Technology Innovation Center, told reporters that on Taobao's website, Chen Yongyang's sales channel for sand and insect children's wear has ranked second, behind international brand Disney.

Therefore, Chen Yongyang was also invited to take part in the national top 100 e-commerce conference, chaired by Dangdang, Jingdong mall and other network platforms, which shows his weight in the domestic clothing e-commerce community.

Chen Yongyang recalls that at the very beginning, he set up a children's clothing design studio with 160 thousand yuan in Fumin clothing business center, but it has been very difficult to open the market.

Later, he realized that he was a colleague of clothing e-commerce in Daying garment city. After understanding, he saw the advantages of clothing e-commerce in the Internet era and became familiar with e-commerce business. From the second half of 2010, he began to learn to do clothing e-commerce.

At the beginning, Chen Yongyang's pavement was only more than 60 square meters. With the constant familiarity with clothing e-commerce, his children's clothing sold better and better online. Now he has expanded to more than 1000 square meters in e-commerce.

In the first half of this year, Chen Yongyang's online sales of children's wear had exceeded 8 million yuan, and it is expected to reach 20 million yuan this year.

It is understood that since 2009, the development of clothing e-commerce in Humen town has been developing rapidly. Many garment enterprises consciously use e-commerce as a new platform to trade, gaining more and more market share.

In recent years, there are more and more clothing brands and individuals engaging in clothing e-commerce in Humen. According to incomplete statistics, there are more than 3000 clothing brands and individuals in the whole town engaged in clothing e-commerce, of which 200 are more standardized, with annual sales of over 5 million yuan, and 100 more than 10 million yuan. Among them, the annual sales volume of children's wear brands is expected to reach more than 30 million yuan.

It is reported that Humen will also build a more centralized and standardized e-commerce sales market in the six or seven and 93 storey floors of the Fumin clothing business center.