China Textile City Gather A Lot Of Design Resources To Start The Design Brand Of Keqiao.

This year, three textile related specialties, including Shanghai fabric exhibition, Keqiao Textile Expo and Canton Fair, were held in China.

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The three exhibitions showed the same characteristics: the lack of exhibiting enterprises with poor design ability, and the outstanding ability of the enterprises with the ability to design is full of money, which reflects the reason that the stronger is stronger.

"Ordinary staple goods, even if the price war, it is difficult to attract customers.

Many international traders targeting low and middle end markets have chosen Southeast Asia and Africa as production bases.

If an enterprise wants to win, there must be good design works. "

The head of the Textile Expo exhibitor Hui Wei Shi Textile Co., Ltd. said that the company ordered about one million meters of fabric at the Expo, mainly due to the novelty of the product design.

"Comparative advantage is losing, and the new core competitiveness has not yet been established, which is the main reason why most exhibitors do not perform well in the three professional exhibitions."

Insiders said that although Keqiao has formed a design market, but the design of this leg is relatively short, only the extension of short legs, so that the design industry can run faster and better service.

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"Most enterprises lack the awareness of innovation. The so-called design only stays in the stage of appearance beautification to cater for the market. The core competence of innovative design has not been established yet, which restricts the development of enterprises."

Hu Keqin, President of the modern textile industry research institute, analyzed that over a long period of time, our large number of foundry production and imitation made the enterprises gradually lose the ability of innovative design, and satisfied with the introduction, imitation and plagiarism of foreign designs, which led to the design market being in the buyer's market. The downstream design demand led to the design direction of the design enterprises. The whole design industry stayed at the primary stage, and failed to play its due role.

"Similarly, the design works, whether domestic textile enterprises or foreign traders, are more inclined to accept Korea, Japan, France, Italy and other countries.

This is because the brand influence of Chinese design is still very weak. "

Jin Nanyuan, director of the Seoul style design studio of Ke Chuang mansion, said.

Jin Nanyuan originally planned to attend the Shanghai fabric exhibition in October this year, but in the process of communication with the organizers, he encountered something he felt uncomfortable: because he had a design studio in Keqiao, and the Shanghai fabric exhibition arranged his booth to the domestic exhibition area, and the design studio which came directly from Korea and Japan was all arranged outside the exhibition area.

There will be two totally different results in the two different exhibition areas, which are located in the mainland and abroad. The former is left behind, the pommel horse is sparse, the patronage is few, and the price of the works is not high; the latter is full of fans, and the average unit price of each work will be several times higher than the former.

So he finally gave up attending the Shanghai fabric exhibition.

"China's design must change its sense of dependence and enhance its sense of self-reliance."

Jin Nanyuan said that local governments and enterprises should take the initiative to improve their innovative design capabilities.

China Textile City has gathered a lot of design resources, and practitioners are also hidden in the dragon.

Many people in the industry believe that because of lack of communication platform, resources such as design essence and innovative thinking have not been shared, hindering the normal development of our county's design market.

Now, this situation has changed. Not long ago, our county established the Industrial Design Association. In the future, it will take this platform as a platform for more exchanges and cooperation, introducing the trend of fashion, guiding innovative design, cultivating design brand, making Keqiao's design industry better serve China's textile industry, and ring Keqiao's design brand.