DAC Group Begins To Develop "Online Big Business" System, Will Realize Net Buy Clothing.

Deal with "online shopping storm"

Physical shopping malls throw out "killer mace"

Preferential sales promotion

The biggest advantage of online shopping is the price. Preferential sales promotion is undoubtedly the most powerful weapon for traditional department stores to deal with the shock wave of electric providers.

November is the "celebration month" of Denis's department store in Zhengzhou every year.

The layout is very early.

One day in mid October, Miss Wang in Zhengzhou saw a coats in the garden store of Denis department store. She was very hesitant about the price of more than 4000 yuan.

The shopping guide told her enthusiastically that there will be a large-scale event in November. The coat will have a full 1000 yuan discount of 500 yuan, equivalent to 33% off.

Miss Wang only needs to pay 200 yuan deposit, so you can reserve this coat.

Sure enough, on the day of November 9th, Miss Wang bought this overcoat at the price of "great cost" to herself.

"I know that this coat can be purchased on the Internet for 40 percent off times, but after all, we have to wait for the express delivery. Although the price is slightly higher in the shopping mall, after all, the environment is good and the shopping is more satisfying."

Miss Wang said.

One month ahead of schedule, warming up for promotional activities may indicate that the traditional department stores obviously feel the pressure from the electricity supplier.

According to the briefing, Denis, the largest department store in the province, chose November as the biggest promotional month of the year. Its activities in three department stores in Zhengzhou continued from early November to late November, covering the time node of November 11th Tmall singles Festival.

The big business group held a large-scale sales promotion campaign at the end of 10.

Not only has gathered hundreds of the most popular brands, but also has joined several banks to hold credit card consumption activities.

This undoubtedly released many purchasing power ahead of schedule.

Data board

According to Denis group responsible person, on the day of November 9th, the sales volume of single day single store of Denis department store garden exceeded 160 million yuan, an increase of over 30% over the same period.

"We are quite satisfied with this achievement before the Tmall Shopping Festival."

Not willing to become a shop "fitting room".

The layout of traditional department stores is in touch with each other.

In fact, in the face of the strong impact of the electricity supplier, the traditional department stores are keeping optimistic while doing more.

"The electricity supplier has a great impact on appliances and household products, but it has limited impact on the sale of jewelry, watches, cosmetics, high-end clothing and other products."

Denis, general manager of Department Store Department of Zhengzhou Denis group, said that consumer experience is an important part of the retail industry. Customers can not only enjoy high-grade and comfortable environment and services, but also have obvious advantages in the after-sales service.

Moreover, judging from the current situation of the department store brand entering the electricity supplier channel, the trend of online sales is mainly based on the discount products and the low-end goods.

People who regularly shop online know that they are new to the market.

Shopping malls often do not discount. Many consumers try on clothes in department stores, write down the numbers and buy them online.

In view of the fact that this physical shopping mall has become an online shopping mall "fitting room", traditional department stores also have to take more measures besides helplessness.

According to the head of Zhengzhou general store, new business group, the big business group has already begun to develop the online big business system. Consumers can browse the latest goods at the first time through online stores, get promotional information, and place online orders.

The Denis group also said it was considering the feasibility of selling online and offline simultaneously.

In fact, the traditional department stores in Japan, Korea, the United States and other countries have already tried to sell water online, and more and more local department stores have begun to "touch the net".

The Research Report of "2012 traditional retailers' online retailing" released by China chain operation association shows that as of the end of June this year, a total of 59 top 100 traditional retail enterprises launched online retail business, operating more than 70 online stores, mostly in department stores.

In June 2009, Guang Bai shares began to study and try to get involved in online shopping. In April 2011, a special e-commerce company was set up to operate the 100 hundred online shopping mall "hundred hundred purchase network". In July 2011, Guangzhou friendship's online store friendship network Tesco low key test water.

It seems that the "touch net" of general merchandise retail business in Central Plains is also the trend of the times.