Ma Yun Throws "Lion Sheep Theory": Electric Business Eats Traditional Business.

In the electricity supplier double 11 bachelor's Day Promotion war On the day before the formal start of the competition, Ma Yun, chairman of Alibaba group's board of directors, gave an interview with CCTV on the double 11 promotion, throwing out the lion sheep theory. The new economic model represented by e-commerce has grown into a lion and will "eat" the traditional business ecosystem.

　 Electricity providers subvert traditional business ecosystem

　　 Jack Ma "Tmall shopping Carnival" will be a signal for China's economic transformation, that is, the war between the new economy and the new marketing mode, and the war of traditional marketing mode. Let all manufacturers know that today the situation has changed. For the traditional industries, this war may have begun.

He stressed that the new marketing methods, new business processes, and new business ecosystems will revolutionize the traditional business ecosystem. "It's like the lion eating the sheep in the forest. This is the law of ecology. The game has started, just like the telephone machine and fax opportunities replace a lot of letters. This is an inevitable trend. The new economic mode (represented by e-commerce) has a lion's taste."

　　 Is he ignoring his opponent?

Double 11 Singles Day promotion was first launched by Tmall in 2009, and three years later, from inside to outside, the day became unusual. Within the Alibaba group, the importance of this day has also risen to a new level. Ali group has upgraded this day to "shopping Carnival" this year, and has broken through Tmall's category, and has been upgraded to the Alibaba group level in terms of resource allocation, payment stability, and technical support. At the same time, Taobao, Tmall and Juhuasuan three big business groups have joined. On the outside, three years later, this day has become a promotional day for all enterprises in the entire e-commerce industry, and even a mixed battle day. Jingdong, Suning, Yi soon and other business enterprises are unwilling to lag behind.

However, Ma Yun's view is intriguing, is he ignoring his opponent, or really not? Online retailers War?

"We also don't know who to fight, and there is no war. We seldom regard competition as our main business. If we destroy our competitors, we may not win. We always want to defeat our competitors. This company will become a professional killer. The key is how to help your customers grow up." Ma Yun said he would prefer to mark the 1111 shopping Carnival as Thanksgiving Day.

It is reported that in November 11th last year, Taobao's total Alipay turnover amounted to 5 billion 200 million yuan, and Tmall's total Alipay turnover amounted to 13 billion 360 million yuan. There are rumors that Tmall's total Alipay turnover in November 11th this year is more than 5 billion.