China Fashion Conference Explores Innovative Internal Forces

Last year's first session

On the basis of success, this year's guests will still have a deep dialogue around the theme of "innovation". However, compared with last year, the clothing conference in 2012 will have more innovations in form.

The 2012 China clothing conference will continue the theme of the 2011 China clothing convention. It will seek innovative internal driving force and new advantages for industries and enterprises through various forms such as the annual Council of the association, annual views, annual character selection, industrial chain docking space and thematic parallel meetings.

Endogenous motivation to solve external difficulties

Since reform and opening up, the achievements of China's garment industry are obvious to all.

The construction of the whole industrial chain is more complete. This is also the reason why the industry is still developing well under the impact of the international financial crisis.

However, when the external environment is undergoing great changes, the Chinese garment industry must find the core of changing the way of development.

At the 2012 textile and clothing Summit Forum held in late August this year, Du Yuzhou, honorary president of the China Textile Industry Federation, pointed out that the most important problem we need to solve now is industry confidence.

It is an objective reality that the industry is facing difficulties at present. However, no matter how many unfavorable factors the external environment has, we still have to rely on endogenous development power to respond positively and tackle tough problems.

2011-2020 years is the second ten year for China to enter a well-off society in an all-round way, and the ten year for building a powerful country in clothing.

Regardless of the new changes in the external environment or the new trend of internal development, the Chinese garment industry is required to focus on the four aspects of science and technology, brand, sustainable development and talents, and constantly drive up the endogenous driving force through innovative means, in order to meet the new expectations of people of all nationalities for a better life, adapt to the new requirements of scientific development in the middle and later stages of industrialization in China, and find new positions in the division of labor in the global economy, and form new advantages in industrial upgrading and development.

"It is a very serious matter to continue to seek survival on the old road of extensive development or to open up a new situation on the road of new industrialization, and to achieve leapfrog crossing. This requires us to observe the world in a broader perspective, observe China and emancipate the mind."

Du Yuzhou stressed that China's textile and garment enterprises should enhance their confidence and enhance their sense of opportunity, fully grasp the strategic opportunities, and raise awareness of hardship, strengthen strategic planning and enhance their coping ability.

How to improve Chinese textile industry

The international competitiveness of the textile industry has changed the difficulties encountered by the textile industry, and how to change from extensive development to scientific development and to new industrialization.

These are the problems to be solved before China's textile and garment industry, and they are also the answers that Chinese fashion conference is looking for.

As the most large-scale industry conference held by China Fashion Association, the China clothing convention is an annual event of annual review, communication, discussion, and coordinated development of the association's member units. It is an important resource and service platform for the association to promote brand building, industrial upgrading and sustainable development.

2012 the China clothing conference will invite people from outside and inside the industry to discuss and hope to provide a feasible strategy for brand promotion through the discussion of the development trend, the summary of successful experience and the collision of business wisdom, providing a way of thinking for the development of enterprises, and providing a credible direction for the progress of the industry.

Chen Dapeng, executive vice president of the China Apparel Association, said that the China Apparel Association has integrated various working meetings of the industry and has held eight parallel meetings. It is hoped that through the innovative conference mode and the integration of resource resources of the industry conference, we will create a long-term, fixed and new high-end Conference brand. Through the continuous holding of the China clothing conference, we will deconstruct the components of the whole industry chain integration innovation system, and finally promote the formation of the industrial chain integrated innovation system taking the enterprise as the main body, taking the market as the leading factor, and relying on science and technology, culture and talents as the support, and taking the industrial pformation and upgrading as the goal.

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In fact, the Chinese clothing convention can be said to be a brainstorming that brings together the wisdom of the industry. From the perspective of globalization, we will explore the new elements and methods of the industry's independent innovation system, and make a powerful and effective exploration for the future development of China's clothing brand, and ultimately realize the perfection of the innovation system, the implementation of industrial pformation and upgrading, and the pformation of a garment power country to a strong garment country.

Form innovation highlights

The five Council of the Chinese clothing association eight Council and the China clothing association's Specialized Committee joint work report on men's wear, women's wear, children's wear, clothing, accessories and underwear will be the "head plate" of the 2012 China clothing convention.

On the issue of the annual view of the Chinese apparel industry, which has a total length of one hour, the five Chinese fashion entrepreneurs with a big hand will publish their annual views in the capacity of vice president of the China clothing association.

This is part of last year's China clothing convention.

Wu Zhize, chairman of the news Bird Group Co., Ltd. will elaborate on the essence of enterprise pformation: "service driven is the demand for market evolution".

How can China's garment enterprises pform? Wu Zhize believes that from the product centered manufacturing enterprises to the customer demand centered, enterprises with full service chain and whole process services, the product value chain should be extended to create "service enterprises" and "service brands".

Regarding industrial upgrading, Chen Yongbin, general manager of Zhengzhou leading clothing Limited company, thinks that deepening positioning is the necessity of division of labor and cooperation. Based on the development trend of the industry, it reexamines the direction of enterprise development, clearly identifies the orientation of the economic division of labor in the garment industry, and promotes the value chain of the national garment industry with creative manufacturing so as to reconstruct the global competitive advantage;

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, will publish his views on the control of the supply chain chain.

Scientific integration is the foundation of the supply system, and the design and optimization of the brand supply chain system is based on the integration of internationalization. The information system is used to enhance the system function of the enterprise's optimal allocation of industrial resources, and finally achieve the multiplier effect of the added value of the industry.

For enterprises, the talent strategy is a consistent enterprise strategy, and the mechanism innovation is the guarantee of talent construction. Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, thinks that we should speed up the reform and innovation of the talent mechanism, strive to improve the talent structure and training system, vigorously promote the organizational structure optimization and management mode upgrading, and create an organizational culture full of innovative spirit and vitality.

about

Culture, Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd. is one of the most powerful speakers.

All along, he has insisted that "cultural connotation is the key to brand upgrading". The white collar brand is the representative of brand building driven by cultural creativity. Miao Hongbing will explore how to establish brand culture spirit and cultural value, and grasp the fashion discourse power and market initiative with a high degree of cultural consciousness and cultural self-confidence.

Different from last year, this year's parallel meeting will join the "enterprise case release" link. Each conference theme will have three enterprises to share their success experiences around their brand building. They include broadcast:, ICICLE, Wan Shi Li, Fan Jie Cheng, Anta, Taiping bird, Semir, LiLang, Shu Lang, Yida, Li Feng, Ray Tibor, Li Guo, Jordan, gage, Jack, Y '3, GXG, Xintiandi, JEANSWEST, red collar, nine Mu Wang, Tai Zilong, October Mommy, Yi Hui, pop beauty, etc.

If the expert opinion is a trend prediction and practical guidance with a high profile, the case report will provide samples for reference and research to the participants.

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"Innovation" is a constant theme.

Innovation is an everlasting theme. The 2012 China clothing convention still can not be separated from this.

Although the government has made great efforts in improving the development of private economy in recent years, the clothing enterprises are still facing many difficulties and challenges such as the external business environment is not ideal, the financing difficulties of enterprises are large, and the cost of labor is rising rapidly.

The practice of opening the market at low cost and low prices, as in the past, has become increasingly impracticable.

When the external environment is no longer tender, entrepreneurs need to calm down and look for the endogenous driving force and growth advantage of innovation.

Therefore, "pformation and upgrading" has become a common topic in China's manufacturing industry, including the clothing industry.

Some garment enterprises gradually realize the importance of independent innovation, who will be able to take the lead in finding breakpoints.

Like last year, the 2012 China clothing convention still has eight parallel meetings.

Last year, parallel meetings discussed capital, electricity providers, products, integration, culture, models, pnational and technological forces. The key words of this year's parallel meetings are culture, communication, talent, value, positioning, format, efficiency and service.

At parallel meetings, entrepreneurs and experts will discuss -

How can we find confidence in those "cultural" traditions that we have forgotten, neglected and lost and create brand values that are enduring vitality?

How can we realize the interpretation and dissemination of brand concept through the emerging social media, and quietly turn it into a brand supporter in the way that network aggregation groups are most willing to accept?

How to establish a scientific and dynamic "talent" mechanism to make lasting career uplink and sustainable motivation feel possible?

How to optimize the design and logical connection effectively on the basis of the existing upstream and downstream resource integration, and strive to maximize the rationality of every node in the chain, so as to form an orderly and efficient "value" chain?

How to rethink and clarify the "positioning" of enterprises, reconstruct the creative manufacturing advantages characterized by division of labor and collaboration, and achieve leaping from the low end of the global value chain?

How can we create a terminal competitive advantage in a variety of new retail formats and highlight the vitality of the brand?

How can we improve the efficiency, reduce costs and increase efficiency by means of information technology, and ultimately build a more competitive and efficient internal operation system?

How to establish a benign operation and scientific and reasonable service

Through the more rewarding consumption experience, we can establish the reputation and image of service brand, thereby increasing the added value of products and realizing brand differentiated operation.

Whether it is last year or this year, whether it's the annual viewpoint or the thematic parallel meeting, they all share a common motif -- innovation.

So we will see some frequently occurring keywords, such as culture, mode and service.

On the way to the future, whether Chinese clothing brands or Chinese clothing enterprises need to seize opportunities and spare no effort to develop rapidly, we need a long-term plan based on the value of life.

Whether garment enterprises can seize opportunities in the next round of economic development depends on innovation results such as enterprise restructuring and growth mode pformation.

In the future, "innovation" is still a topic to be constantly considered, and it is also the direction for enterprises to continue to practice.