Innovating The Concept Of Fiber Brand Of Ying Wei Da Leica

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In addition, the company has launched a new family of LYCRA fiber brand innovation concept, and has jointly set up a joint exhibition booth with 14 textile production factories from home and abroad.

In the evening of the opening day of the exhibition, Yingwei held a swimming pool party and fashion show in a five star hotel, displaying its expanded LYCRASPORT fabric platform to some 200 guests in the industry.

Ying Wei Da has been committed to introducing a series of innovative concepts of LYCRA (Lycra) fiber brand into body clothing and body sculpting underwear, providing consumers with beautiful and comfortable wearing experience while providing differentiated products for textile mills, garment manufacturers and major apparel brands in an increasingly saturated market.

Julien Born, director of Business Administration of underwear, swimwear and sportswear department, said: "more than 50 years ago, with the emergence of LYCRA fiber, the whole elastic fabric family was born. LYCRA fiber was applied to underwear at the beginning of its coming.

Before that, fashion designers always had difficulty in designing clothes. They were not too rigid, especially tight, or too loose.

The appearance of LYCRA fiber makes clothing and human body have a perfect fit in a twinkling. Therefore, the far-reaching influence in the industry is self-evident.

Nowadays, fashion is not only related to the appearance of clothing, but also to the performance of clothing and the ultimate wearing experience.

Under the guidance of the brand new concept of LYCRA fiber, Ying Wei has developed a new field of body sculpting underwear, including LYCRABEAUTY fabrics used for body sculpting underwear, and LYCRABEAUTY fabrics containing XTRA LIFE LYCRA fiber for swimsuit's comfortable shaping and chlorine resistance, and more LYCRASPORT BEAUTY fabrics for sports bra and body shaping sportswear.

According to Mr. Born, body underwear and clothing are one of the biggest and fastest growing categories in the clothing industry, and also the most innovative category.

LYCRABEAUTY fabric is becoming the quality standard of underwear in the market, and has been favored and applied by the world's major brands.

According to Strategic Insights Global Consumer Survey 2009, up to 93% of women are buying.

And swimsuits will consider the shaping function.

Born added: "in fact, the latest research shows that more and more Asian women prefer to buy underwear and swimsuit with plastic function. They also hope that swimsuits can be more comfortable and have better shaping effect, thus giving them greater emotional satisfaction.

However, the latest and potentially most profitable underwear market is actually the men's underwear market, because men's interest and concern in the use of new comfortable "bunk fabrics" to shape their bodies are increasing day by day.

The fabric evaluation standard of LYCRASPORT fabric in light weight, muscle support and sports freedom has become the quality standard of elastic dress and sportswear fabric. Now, this platform has been extended to "LYCRASPORT BEAUTY fabric with aesthetic and molding" as well as the application of beam force performance to the ultimate LYCRASPORT ENERGY fabric.

The LYCRA fiber of Ying Wei Da

In the past 50 years, the clothing industry has become a popular consumer brand.

Since its beginning in 1970s, Ying Wei has sold fiber products in China, and its brand names are popular in China and around the world.

The company has sales and marketing offices in Shanghai, Beijing, Guangzhou and Hongkong, and has sole proprietorship or joint venture manufacturing plants in Shanghai, Foshan and Lianyungang.