Footwear Industry Negotiated Sword To Discuss The Development Of Footwear Industry

In recent years

The market can be described as war, smoke and clouds.

RMB appreciation, labor cost rise, shoe boss jumping into debt...

In this era, the Matthew effect of strong Yu Qiang and weaker weaker has been concentrated.

The brand of BELLE, Anta, Daphne and other brands are shining brilliantly, moving forward to the front line brand camp; the two or three line shoe brand is struggling in the cycle of continually opening stores and stores; the unbranded shoe enterprises choose the foundry or the boss to run away.

Therefore, the strength of the brand has been vividly displayed.

Brand is the soul of an enterprise and a necessary factor for the development of an enterprise. It is a way to let consumers see a shoe brand.

Shoe enterprises experience "price reduction war", "advertising war" and "promotion war". The marketing of shoes brand can only occupy the brand market only by haunting the brand soul and building the cultural connotation of the brand.

Shoemaking industry is a traditional industry in China, because there are some small and medium sized shoes and clothing enterprises in China in the low-end market, no brand, no innovation, and always labor intensive production, brand follow suit, plagiarism industry is common, resulting in serious homogenization of shoes products.

Plagiarism has become a habit. It has been copied into the art of stealing and stealing. It has been regarded as a "silly hat" to invest a lot of money and energy to develop innovative shoes. The patent products that are hard to develop have been unscrupulously grabbed by some unearned enterprises, and then they have been "grafting" on their products for profiteering. Therefore, some shoe companies are too lazy to invest in funds for scientific research.

In the international market, China's brand is also facing serious competition provocation, and the market competition has been increasingly manifested as the competition of brand marketing strategy from the competition of products.

Footwear industry in China

It has been pferred from wholesale to full-scale brand management.

In the future market competition, only the brand shoe industry will leave a deep impression on consumers, becoming the first choice for consumers.

In the face of domestic and international pressures, how can Chinese shoe companies stand out from the rest of the shoe industry?

Strategy?

Each shoe leader will gather in the 2011-2012 China footwear Summit Forum to discuss the development of footwear industry.

This is a forum between high-end leaders, providing a good dialogue platform for the footwear industry, aiming at improving the comprehensive strength of Chinese shoe enterprises, fighting for the right to speak in the international market, and promoting the healthy development of China's footwear industry.

In 2012, in the melodies of price increases, mergers and acquisitions and integration, the shoe industry brand will go smoothly, and shoe companies need to tap new market from their own development status.

If you want to seek long-term development, you should have a distinct brand personality orientation. However, the brand character can not be completed overnight. Enterprises should start from their own reality, constantly train their brand personality highlights, cultivate the quality of first-class brands, cultivate loyal consumer groups with brand personality charm, and take this as the basis to constantly enhance brand image.

These will be the hot topics discussed at the summit forum.