Sports Shoes Integrate Into Leather Shoes, Business Styles And Styles Complement Each Other.

In the general background of this year's domestic sporting goods industry is generally not good, the headquarters is located in Jinjiang.

By adjusting the traditional sports shoes design style and increasing the category of casual leather shoes, sporting goods companies have made a substantial increase in sales performance and become a dark horse in the industry, causing widespread concern in the industry.

A few days ago, the special foot sporting goods company officially became the world's snooker Tour China's strategic cooperation partner, and successfully signed the Snooker World Champion Ding Junhui.

The move has attracted the attention of the industry again.

Corporate strategy follows the market.

Snooker is the most popular leisure sport in the world. Ding Junhui is undoubtedly the best player in this sport.

For this signing, Yang Yunhui, general manager of special sports products company, has his own consideration.

"Ding Junhui's Snoke movement is a" gentleman "movement. Our brand positioning is very close to the nature of Snoke movement.

Yang Yunhui told reporters.

In recent years, the tradition

Faced with high inventory problems.

The main reason is that consumers are getting less and less sick of traditional sports shoes, while casual shoes are popular.

Enterprises with sharp smell in the market have seen business opportunities, which are excellent representatives.

As a spokesman for ping pong champion Guo Yue, the special shoes, like most Jinjiang shoe companies, mainly produce traditional sports shoes.

The signing of Ding Junhui is not only a change of endorser, but also a change in the positioning of the special brand.

"This year, our image store has added a series of casual shoes products, and sports shoes have begun to take the" business wind ".

For Yang Yunhui, this year is a year of crisis and a year of opportunity in the traditional sports shoes market.

"Enterprises should constantly think about the future direction of development and make changes at the right time.

In the face of crisis, we must do well in internal strength and make a combing of the brand.

To this end, has always been the main product of sports shoes, this year also played a "business leisure" brand.

"Now, most of the consumers do not like to wear sports shoes that look too" formal ". So, we add more business and leisure elements in sports shoes, so that we can have a larger consumer group."

In Yang Yunhui's idea, as a sports brand, the shoe that tries to try "business casual" style is to further develop the original market of the brand.

In fact, sports are not only young people's patents, but also are not suitable for middle-aged and elderly consumers to wear "sports too strong" shoes.

To this end, the product positioning in the 25 to 50 year old crowd has made a series of changes this year: the introduction of business casual series of shoes products, signed Ding Junhui, in the product and brand structure to complete the movement from business to leisure style gorgeous turn.

Integration of Jiangsu and Zhejiang leisure shoes production capacity

Signing

It is only the first step in the pformation of the special brand, and it also tries to diversify in the promotion of channels.

Yang Yunhui told reporters: "we are advancing to the three or four tier cities.

At the same time, in the channel, we are also planning to develop online channels to achieve the "two legs" way under the line.

According to his disclosure, the special brand has commissioned third party companies to build e-commerce channels.

At the same time, the special brand will take the road of online differentiation and product differentiation, redevelop shoe samples for online channels, and solve the problem of product distribution and coordination on line and offline.

On the other hand, the special brand also seeks pformation in the mode of production.

"Our production line of leather shoes is in Jiangsu and Zhejiang shoe producing areas, while learning advanced leather shoes making process, we also learn how to make" business casual "in leather shoes.

Yang Yunhui told reporters this.

At present, the special brand has begun to try to seek resources complementarity in Jiangsu and Zhejiang's shoe producing areas. In Yang Yunhui's eyes, such integration is conducive to the integration of their respective production advantages on sports shoes and leather shoes, forming a complementary relationship.

"Like Jiangsu and Zhejiang, leather shoes are well-developed and have a" business taste ", and Jinjiang also has the advantage of sports shoes industry cluster.

To this end, we must fully integrate resources and complete the pformation of production mode.

Yang Yunhui said that as an enterprise, after analyzing their own product structure, they should make full use of their own matching resources, so as to complement each other's production and complement each other's advantages so as to avoid duplication and waste of resources.