China International Fabric Fashion Show Drives Industrial Upgrading

Recently, "China International fabrics"

The New International Expo Center in Pudong, Shanghai, has been staged, including Xinzhi, Dan, woolen textile, Lutai textile, len Jing group, Huaqi printing and Shishi brand camp Xinsheng, Xie Sheng Feng, Xiang Xing group, Federation Sanhe, Liansheng textile and so on.

The event was co sponsored by China Fashion alliance and Intertextile, the world's largest textile business exhibition, to promote fabrics in the fashion show.

Experts in the industry say that Chinese fabric companies are looking for more opportunities for interaction and creating a more high-end display platform. By strengthening their fashion communication skills, they can reach a tacit understanding with the designers' creativity, and lead the market trend through the communication with consumers.

Creative high-tech functional fabrics are popular.

As a rare occasion for Chinese fabric enterprises, large enterprises have produced representative products of various creativity, and hi-tech functional fabrics are popular.

It can capture water molecules containing high kinetic energy in the air and adsorb it to the surface of the fiber, so that the gas can be liquefied to generate agglutination heat and improve clothing warmth. The antistatic absorbance and heating fabric can blend fibers and wool with high photothermal conversion efficiency and antistatic properties, absorb sunlight quickly and generate heat in the winter, and hollow insulation fabric can obtain hollow degree up to 20% fiber through special spinning process. After the wool is blended, the same thickness of fabric can provide better thermal insulation performance; far-infrared thermal insulation fabric mainly adds far-infrared nano powder inside the fabric and fiber, which can absorb the energy of the external and human body and release the far-infrared radiation absorbed by the human body. Jiangsu Dan Mao displays 4 high-tech functional fabrics -- moisture absorbing and heating fabrics.

Lu Tai textile has released the fashion trend of 2013/2014 autumn and winter yarn dyed shirt fabric through this fabric exhibition platform, and detailed introduced the two new brands of Ruteg LeiFen and Baijs's new products, especially the business oriented Cotton/Freefit elastic comfort fabric.

Aiming at the expert of fashion style winter wear expert, the aim research company has provided the fabric solution for the major clothing brands in the autumn and winter 2013.

The whole series of clothing will be launched in the autumn and winter in 3 colors. Each color system includes a tone that is suitable for different customers or styles. The overall clothing accessories style will be interpreted with the new colors, new fabrics and new design details of the coming season, so that customers can get familiarity and be inspired.

The group of Fujian lions lions group from the Oriental aesthetic vision, using a variety of high-tech functional fabrics, all kinds of creative fashion elements ingenious mix design.

"After all, fabrics need to be made into garments, and fabrics can be popularized in the way of clothing distribution. It can be more intuitive to understand product performance and finished products. Professional buyers will have a better idea when choosing fabrics.

More importantly, through

The promotion of products and brands in the form of a press conference is a test to release the comprehensive strength of the enterprise's brand concept, development strength and fashion.

The fact proves that China's high-end fabric companies have passed the test very well.

The director of the organizer introduced the way to the author.

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The source of the industrial chain is still short of "leader fan".

When I asked whether the Chinese textile fabrics enterprises are changing from the supporting role of fashion industry to the source of power to promote the development of the industrial chain, the head of Dan Mao Group said with emotion: "from fabric enterprises to a famous clothing brand, it seems only one step away, but in fact, this distance is far away. If we want to create a good fabric brand, we need more and better display platform for fabric enterprises. Similar fashion shows are shortcuts to create high-end fashion fabric brands."

According to expert analysis, the biggest difference between European and American fabric enterprises and domestic enterprises is that Chinese enterprises are still manufacturers, while European and American enterprises pay more attention to creativity and design, so that design can lead the fashion.

Chinese fabric enterprises call fabrics "products" and pursue quantity, while European and American enterprises regard fabrics as art objects for their taste, popularity and artistic sense.

The main disadvantage of Chinese fabric enterprises is that they are far from the leading fashion. The main disadvantage is that we do not know enough about the end consumers, or even know about their production.

Similarly, due to the lack of promotion of fabric brand, there is no communication channel between fabric enterprises and garment enterprises, and there is no communication and display for terminal consumers.

In foreign countries, enterprises can communicate with the industrial chain at various levels through more fashion show stage, and the concept of "fabric first" is also a global trend.

For example, the Milan international textile fabric exhibition, founded in 2001, is a gathering of two fashion trends in Italy every year.

LaVellu from the young fashion brand of Milan

Salvatore once said: "fabric and design are the wings of fashion flying. If design is the soul of fashion, the most appropriate choice of fabric will enable this cognition and expression to be realized, so that the soul of fashion can really fly."

"New T platform" to create "professional stars"

With the diversification of corporate brand and promotion needs, the advantage platform for custom-made and professional stars is increasing. On the one hand, fabric enterprises can capture fashion information according to industry and cross boundary communication, and integrate it into innovation work. In the process of massive display, the cultural concept, development mode and brand building work of Chinese fabric enterprises are also understood at all levels of the industry chain to the end consumers.

The director of Jiangsu Dan Mao group told me that the company is taking Shanghai as a window to cooperate with the Donghua University, which is the strongest textile professional ability in the whole country, to make talents selection and training in Shanghai.

In addition, with the help of China Fashion alliance, enterprises are discussing cooperation with some design studios, making product innovation through the design studio's fashion foresight.

"Now, we require every member of the enterprise to study and master the corresponding fashion resources, and to understand the popular colors, popular appearance and popular materials in the future market, and study more advanced technologies in the research and development, and promote the innovation of raw materials."

The director of Xiang Xing group has made it clear at the exhibition that enterprises do not treat textiles simply as traditional industries, but develop and innovate according to the trend of global market and take the lead in the fashion trend.

"Now, Xingxing has set up a quality management system of all staff, process and omnibearing from technological innovation, product development, manufacturing, storage and pportation, technical services, etc., and established a reliable quality reputation in the domestic and foreign markets, and demonstrated the company's adhering to the development concept of high-end quality line by participating in the famous fabric exhibition at home and abroad.

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In order to adapt to the ever-changing market demand and constantly improve the industrial structure, gage group has formed a comprehensive industry group from yarn dyed, weaving, finishing to clothing. Through the exclusive sponsorship of the "gage Cup" T-shirt fabric and pattern design competition in the Asia Pacific region for four consecutive years, its quality has become famous, and the company is making efforts to build the "first brand of Chinese T-shirts".

The head of China Fashion Alliance said the success of the fashion conference for Chinese fabric enterprises.

It is a multi-level presentation of enterprise strength, brand concept and corporate culture. "For enterprises, the value-added space of this promotion effect is limitless."

The China Fashion alliance and the Intertextile fabric exhibition are called the combination of China's strongest fashion power and the strongest trade and exhibition. Tens of thousands of professional viewers are fortunate to see the fashion feast of China's top fabric suppliers, and the fabric is released in a dynamic fashion show.

Some industry experts say that this fashion show shows four trends of fashion industry, such as youth, consumption, alliance and upstream. Facing the new challenges, Chinese fabric enterprises need to continue to strengthen their "fashion communication power", excavate product culture connotation and embody the mainstream values of society, find people's unchanging fashion complex, and use all available channels and means to enrich diversified Chinese fashion consumption demand, and truly become the "source leader" of the industrial chain that leads the trend.