Jinjiang Attaches Great Importance To The Rapid Development Of Garment Industry

In the past ten years, the first county level Charity Association established by local entrepreneurs has raised over 16 billion yuan in donations. Many of them are responsible for textile enterprises such as nine herd kings and seven wolves. Because of the positive guidance of the government and the generosity and enthusiasm of the entrepreneurs, Jinjiang has gained the reputation of "China's loving city". In the past ten years, Clothing industry in Jinjiang From the main source of foreign trade to achieve the success of creating a successful brand span, for the rise of Fujian men's men's clothing made contributions, Fujian plate and Zhejiang plate, Guangdong plate together constitute a domestic brand men's clothing three points of the world pattern.

In the past ten years, Jinjiang has been honored as "China's textile industry base city", "famous underwear town in China", "famous town of leisure clothing in China" and "famous weaving town in China". The county's economic strength ranks first in Fujian province for 18 consecutive years, and the basic competitiveness of county economy has ranked the top five in the country for many years.

Opportunities are always reserved for those who are prepared. If reform and opening up, Jinjiang textile and garment industry ushered in the great development of "heaven and time", then its superior geographical location and trustworthy and cooperative spirit will undoubtedly form a "geographical advantage" and "harmony". In recent years, around the development direction of "building a strong economy city and building a happy Jinjiang", we have vigorously implemented the basic strategy of "upgrading industries and speeding up urban construction", and comprehensively promoted the four major projects of "industry, city, ecology and people's livelihood", and maintained healthy and rapid economic and social development.

Scale leading enterprises are numerous. By the end of 2011, there were more than 431 scale. Textile and garment enterprises The output value is 566.14 yuan, accounting for 23% of the city's scale industrial output value, and the tax revenue is 1 billion 567 million yuan. It has 4 Chinese famous brand products, 19 famous brands in Fujian, 12 listed companies and 23 listed companies, especially with a total investment of 2 billion yuan, an annual output of 780 thousand tons of cotton imitation differential fiber project, a total investment of 2 billion yuan, an annual output of 200 thousand tons, polyester polyester melt direct spinning polyester filament and slicing project, a total investment of 800 million yuan of new China Nonwovens project, and a total investment of 2 billion 400 million yuan Longfeng hi tech textile project, and a number of high-end projects have come down one after another. It is expected that in the next few years, the leading role of leading enterprises will be more obvious.

Product innovation ability is strong. Jinjiang textile and apparel industry has equipped with a large number of international and even advanced international level of technology and equipment. Enterprises attach importance to independent research and development input. The above scale textile and garment enterprises all support their own product research and development institutions to develop personalized products to occupy the market. The proportion of textile and garment Enterprises above Designated Size used for technology development accounts for more than 2.2% of the total sales revenue each year. Clothing brand enterprises have extended the design center to Hongkong, Shanghai and even European cities. The upstream chemical fiber, textile, dyeing and finishing enterprises have launched many new products and new technologies. By 2011, 5 enterprises were involved in the revision of the national standard system, 5 enterprises were involved in the revision of the industry standard system, and 1 enterprises were awarded the Quanzhou Quality Award (seven wolves).

The marketing network is perfect. According to incomplete statistics, at present Jinjiang brand clothing enterprises More than 60 thousand stores and sales outlets have been set up in more than 70 large and medium-sized cities in China. The seven wolves group has implemented a comprehensive transformation of the store through the two financing of the capital market. The terminal marketing has achieved a great leap from selling products to selling lifestyles, with the standard image store exceeding 4000, and the number of nine Mu Wang, Li Lang, Jin Ba and Qipai stores are all over 2000. In addition, the city's textile and garment industry has established cooperative relations with more than 50 countries and regions. The sales market extends from Southeast Asia and Eastern Europe to Western Europe, North America, the Middle East and South Africa.