Shoe Clothing Foreign Trade Tail Cargo Problems: Quality Is Not Clear, The Source Is Unknown.

"Come and buy, do not buy you regret, regret to go home to beat the thigh, clap the thigh to beat the leg."

Just entering the "Beijing's first tail goods market" called the sky blue day tail goods market, I heard a young man's cry.

After his popularity, he saw all kinds of fashionable skin in front of him.

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The design style is complex and exquisite.

In addition to the goods placed on the shelves, there is a box on the floor. The big black figure of each pair of one hundred yuan on the box attracts many customers.

"This is only one hundred percent of the original cargo and bought the absolute value."

The young man said with confidence.

The reporter tried a black leather canister boots and felt very satisfied. He asked the boy for another shoe.

The young man hurriedly picked up a lacquered boot with the same style and handed it to reporters.

"Why is this lacquer skin? It's only cowhide on my feet." the reporter asked suspiciously.

"Okay, you can go home and polish shoe polish. Who can tell? It's all samples for foreigners." or is it so cheap?

The reporter was so speechless that he had to leave the booth.

Walk up to the two floor.

Shop, a light camel coat attracted the attention of reporters.

The shopkeeper is a pleasant middle-aged man.

I chatted with my boss.

"Our clothing is one hundred percent of the original foreign trade products, this coat is only 580 yuan, to be in the mall, one thousand or two thousand to take it down."

The boss said.

"Where do we get it?" the reporter looked carefully at the upper body of the garment as he looked into the mirror and asked tentatively.

"We have our own channel, mainly from Shandong."

The boss seems to be trying to avoid this problem.

The reporter caught a glimpse of the DAKS logo on the label of the overcoat, and underneath it printed the word "ITALY".

"DAKS is not the brand of London? How can it be printed on the bottom of Italy? Besides, is it not the last thing to wear a woven label or to mark it?" the reporter asked suspiciously.

"I don't know much about it. I don't understand English either.

But you will regret it if you don't buy this dress.

Middle aged men did not directly answer reporters' questions.

Asked about the recent business, the young man and the middle-aged man said that they were not bad, but a shop girl who sold a sweater on the third floor looked rather helpless.

"Who would like to say that their business is not good, but business has become more and more difficult since last winter."

Boss Liu's tone was full of melancholy.

"Why? Who are our main customers?" the reporter asked.

"Because of low prices, most of our customers are people who come to Beijing to work. They used to buy a big bag before, but because of the pressure of life, many workers went home this year.

Now we can sell one and sell one. It's getting cold. We also plan to lower these sweaters at low prices and then get them down.

Ms. Liu said.

No doubt, the tail cargo market is

One of the important channels to fight for domestic sales.

But the quality is not clear, the origin is unknown, the imitation foreign trade is original, the consumption crowd is too single.

In order to avoid risks, foreign trade enterprises must keep their domestic sales and marketing at the same time.

Everyone knows that, but "paper is the last light." because of the unfamiliarity with domestic business rules, many foreign trade enterprises have a rough road to domestic sales.

But in other words, since export oriented enterprises must take advantage of the domestic market, they must adapt themselves to domestic business rules.

This is the key for export oriented enterprises to open up the domestic market and maximize the profits of enterprises.

In order to expand the domestic market, the export enterprises must pay attention to the following six points.

First, it is necessary to realize the pformation of business philosophy from relying on overseas markets to making full use of two domestic and foreign markets; second, the "non legal person" processing enterprises should be pferred to an independent legal entity as early as possible; third, actively develop products suitable for the needs of domestic consumer groups; fourth, speed up the construction of domestic sales network and after-sales service network; fifth, actively create independent brands; sixth, vigorously enhance the technological level and design research and development capabilities.

Foreign trade is like "taking children", but domestic sales are "raising children". Children are their own, but the process is more difficult.

Doing foreign trade or domestic sales alone is one-sided. We should flexibly deploy two positions at home and abroad in light of the changing situation.

When the external environment is poor, the internal subsidy will be increased, and when the domestic market situation is bad, we should make more efforts to achieve an invincible position.