Ten Highlights Highlight The Seventeenth Humen Trade Fair

After 17 years of baptism, China (Humen) International clothing The trade will be transformed beautifully. In the evening of November 17, 2012, she will unveil the beautiful veil and present it to the world in a completely new way.

In particular, this exhibition has maintained the advantages accumulated over the years in terms of content arrangement and many other aspects. At the same time, it also pays special attention to embody the concept of innovation. The ten highlights are brilliant.

 

Focusing on "convergence and leaping" The seventeenth China (Humen) International Fashion Fair The main venue is still in the fashion city of the Yellow River, with a duration of from November 18th to 21st. In these four days, the Trade Fair will interpret the connotation of "fashion, trend, capital and wisdom, and leap over time, space, thinking and stereotype".

　　 Sponsor level higher level trade fair new upgrade

From the beginning of the current trade fair, the organizing committee specially invited China. Spin As a special support unit of China (Humen) International Fashion Fair, the Federation of industry, China Textile Information Center, China Council for the promotion of international trade, textile industry association, China Apparel Association, Chinese apparel Designer The association is the sponsor of China (Humen) International Fashion Fair. The support of many national organizations has highlighted the influence of the trade fair, and has improved its grades and specifications. This has made a new breakthrough in the authoritative and professional aspects of the fair.

　　 national level clothing Public service platform shines brightly

During the current trade fair, through the introduction of state-level administrative resources, the new Humen clothing public service platform, which is jointly built by the Humen town government and China Textile Information Center, will be opened in the Fumin business center. The platform integrates the seven major service items of the national textile fabric Museum, Humen branch, product testing center, Humen clothing style research and proofing production center, clothing technology innovation training center, e-commerce demonstration base, New Silk Road fashion service agency, and is committed to promoting Humen clothing. Clothes & Accessories Industry transformation and upgrading. Among them, the fabric Museum provides a "small and complete" market for garment enterprises to select the latest quality fabrics through digitalization, information technology and other modern means, and plays a bridge role in promoting the upstream and downstream cooperation between garment enterprises and fabric production enterprises. As a national quality inspection platform directly under the China Textile Industry Federation, the testing center can not only provide testing services for clothing and apparel products in Humen, but also improve the quality control system in the surrounding areas, so as to escort the development of small and medium-sized garment enterprises.

　 The first 50 national Clothing industry Seminar on cluster development settled in Humen

Industrial cluster is an important support for China's garment industry. For a long time, the development of industrial clusters has made an important contribution to the development of China's garment industry. 70% of China's clothing production and sales comes from the apparel industry cluster. With the development and growth of the garment industry, the agglomeration effect of China's garment industry cluster is more and more obvious. The development of each garment industrial cluster has similarities and differences. In today's situation, in order to effectively cope with the increasingly fierce competition in the apparel industry at home and abroad, the China Textile Information Center special organization held the first national 50 garment industry cluster development seminar during the current Humen trade fair. It invited the responsible persons of the 50 major garment industry clusters to gather together in Humen to explore the way of industrial cluster development, while strengthening communication and communication among industrial clusters.

　　 Industrial chain upstream and downstream cooperation has taken substantial steps

During the current rendezvous period, Xiqiao town of Foshan, Nanhai District of Guangdong Province, will carry out substantive cooperation with Dongguan Humen town. The cooperation involves multiple levels and various ways. First, the people's Government of Humen town and the Xiqiao Town People's government will sign a strategic agreement on cooperation between the two sides, and establish joint development and friendly cooperation relations between the two places so as to lay a good foundation for the long-term industrial complementarity and docking between Humen and the famous textile town Xiqiao in the future. At the same time, the docking between Humen town and Xiqiao's industrial chain will take a substantial step during the exhibition. On the one hand, Humen town will open up a special area in the main building of the six floor of the Yellow River fashion city, jointly with the China Textile Industry Federation and the Foshan people's government of Nanhai District Xiqiao Town, to carry out the exhibition tour of the popular fabric of Xiqiao (Xiqiao) and the new product exhibition of the 2012 China fashion fabric brand tag, and about 30 exhibitors of the fine fabric of Xiqiao and more than 20 Chinese pop fabric hanging companies will participate in the exhibition. The area covers an area of about 1400 square meters, with an exhibition area of about 1100 square meters, including 86 standard booths. It is divided into four parts: the image exhibition area, the theme exhibition area, the enterprise exhibition area, and the consultation area. In addition, Xiqiao town will be combined with "China top ten". Fashion Designer "Zhang Ling Li has released a special Xiqiao fashion fabric and" China top ten fashion designer "Zhang Ling Li. On the other hand, we should promote the docking and cooperation between the two enterprises. Humen town will organize Xiqiao's fabric exhibitors to visit several well-known clothing brand enterprises in Humen, and provide a bridge for the exchanges and cooperation between the two enterprises, especially in helping Humen clothing brand enterprises to improve the quality of fabrics and save the cost of raw materials. {page_break}

　　 First online women's wear design competition

The Organizing Committee of the seventeenth Trade Fair has established an online design competition for women's wear on the basis of the "Humen Cup" International Youth Design (women's wear) competition. The competition was officially launched in June 30, 2012 to the end of September 30th. The Organizing Committee received 336 manuscripts. The players are from Russia, Ukraine and other overseas regions, and Hongkong, Beijing, Shanghai, Fujian and other provinces and municipalities. The top 30 entries in the preliminary assessment of the professional jury reached the finals, and their works were voted on Taiping Internet, Humen. The professional jury and the netizens jointly score (the score of the jury is 60% of the final score and 40% of the netizens' score) to calculate the final score of the final work and to evaluate the gold, silver and bronze awards. At the same time, the highest score in the professional jury's score was awarded the best creative award, which was scored by the jury of Humen garment enterprise representatives. The highest score of the work was awarded the entrepreneur's recommendation award, and the highest number of votes in the netizen score was the most popular award. In addition, a random selection of 20 netizens who participated in the voting system was awarded the "lucky netizen" award. The organizers will announce the final results during the current trade fair.

　 The first promotion of micro-blog live

Established in March 5th this year, the official micro-blog of the Humen town government, @ Taiping, Humen, has been influential in Humen town after more than half a year's development.

The new mode of publicity and reporting of the current trade fair is the first time to add micro-blog, a powerful new media. It will broadcast live events such as "Humen Taiping", "Humen clothing" and "China Humen International Fashion Fair CHIFF" and other official events, such as the opening ceremony, the gala evening party, the "Humen Cup" International Youth Design (women's wear) finals and other important activities, so that ordinary people can enjoy the grand occasion of the fair at any time and anywhere.

　　 The opening party is based on local characteristics.

The reason why the annual rendezvous is expected is that besides the hard strength of its turnover, a cultural banquet will be held - the grand opening ceremony is equally wonderful. But unlike previous years, this year's opening ceremony will be closely integrated with the local clothing culture. The opening ceremony of the gala will no longer cost a lot of money to invite the stars to create momentum, but based on the characteristics of Humen, creating local stars, highlighting the charm of Humen culture and art and the characteristics of the clothing industry.

Humen has a profound cultural and social heritage. From ancient times to now, celebrities have come forth in large numbers, and excavating local customs and cultural values belonging to Humen's local characteristics will undoubtedly be another highlight of this year's Humen trade fair.

10 fashion shows are brilliant.

As a major highlight of the previous trade fair, this fashion show is also colorful. Apart from the high-profile "Humen Cup" International Youth Design (women's wear) competition finals, there are also famous brands such as YISHION, Fumin, Zai Ni, Nai Wei and ECA, and two Chinese ten best designers, Zhang Lingli and Deng Zhaoping.

According to the introduction, the names of the 10 special fashion shows are: YISHION group casual wear special conference, "Zoe dress" denim special conference, "Yi Shang Shang" women's special show, the thirteenth "Humen Cup" International Youth Design (women's wear) competition finals, the "fuming company" popular trend conference, "Guangdong Xiqiao Textile City & Designer Zhang Lingli" women's special show, "Xingcheng international" women's special conference, "designer Deng Zhaoping" women's special conference, "Dongguan textile clothing school" special school, "Humen fashion collection."

This rendezvous fashion show is also well arranged. In addition to the three major points in recent years, Zhang Lingli, Fumin special court and the "Humen Cup" design competition, which are the most important points of attention in the recent rendezvous and rendezvous, there are also the first time in. It is the first time that special enterprises and Chinese top ten designers have appeared in the special form. Moreover, the cooperation between fabric enterprises and designers, such as the Xiqiao Textile City and the top ten designer Zhang Lingli of China, is the first time at the fair.

" The final of the Humen cup design competition is expected.

The "Humen Cup" International Youth Design (women's wear) competition has been soliciting contributions since the beginning of May, and has been completed in July 30th. The organizing committee has received entries from 2866 athletes from 12 countries and regions, including Britain, Russia, Germany, Japan, Malaysia, Ukraine, Czech and China. In August 24th, the organizing committee invited Liu Yang, President of Guangdong Fashion Designers Association, China top ten fashion designer Deng Zhaoping and Guangdong top ten fashion designer Xie Qundi 3 experts as judges. In the end, 30 contestants arrived in the finals, including 7 overseas works and 23 domestic works. Humen Tang Cai training school student Chen Juanhua's work "cool Wen Feng" successfully finalists. The list of the shortlisted athletes has been published online, and the finalists are informed in writing to participate in the finals. The final will take place on the evening of November 18th.

　　 Special exhibition has been more active than all previous exhibitors.

The main venue of the seventeenth China (Humen) International Fashion Fair is a total exhibition area of 23000 square meters, with 816 booths. Due to the influence of rendezvous and rendezvous for many years, this booth is still very popular. At present, all booths have been snapped up by enterprises. At the same time, exhibitors pay more attention to improving their brand image with the help of the influence of trade fair, and compete with special exhibition booth, so that the proportion of this special exhibition booth in total number of exhibitions increased by 7% over last year, reaching 87%. Among them, there are old well-known brands such as YISHION, pine hawk, Yim min, fox fairy, Yi Yun Er, Yi Xun and so on. There are also emerging brands such as beetle houses, excellent lovers, G.I, Zuo Ni, Lodi Shi, Yue TSE, etc., which have risen in recent years.

In addition, the Humen town of the fair will continue to use the preferential policies of previous years to free the booth fees for the Humen local garment enterprises participating in the exhibition so as to further expand the influence and popularity of the clothing brands in our town and establish the brand image of Humen clothing.