Chinese Traditional Clothing Enterprises Try New Media For Water Trial

With the increasing frequency and wide use of new media, new media has gradually grown into a platform of information, opinion and public opinion while meeting the needs of basic user information acquisition.

The new media presents some characteristics which are quite different from traditional media: the anonymity of the main body and the universality of the channels of participation, the boundless nature of the communication space, the real-time convergence of opinions, the spontaneity and development uncertainty of the topic generation, the plurality of values and the judgment of value orientation, the anomie of opinion expression and the polarization of group behavior.

All these characteristics are correct.

It has produced profound and extensive influence in the marketing process.

The application of new media marketing will undoubtedly face a great challenge to traditional clothing brands.

But as a trend of development, new media can not ignore traditional clothing brands.

At present, the new media has become the means for all brands to compete. This is not only an inevitable trend in the development stage of media technology, but also an inevitable demand for the development of consumer media contact habits.

New media is not only used for promotional sales and offline activities, but also for direct drainage of e-commerce shops, providing a platform for interaction among customers, members and brands, and will also become an important media for the increasingly important extension of brand culture.

For brand enterprises, understand the current situation.

The development trend of change and the change of consumers' media habits, and the development of new media marketing methods suited to their own businesses combined with their brand characteristics, financial strength and promotion style, will be a learning topic and challenge for Xiang Yongheng in the marketing promotion of brand enterprises in the future.

It has been experimenting in other fields, such as the annual fashion week of China and the important events of the enterprise. It will try to spread through the Internet media and social media. The field of electronic business is also very much concerned by Elton. Through the communication of new media and the electricity supplier, consumers will be able to experience the products and services of Elton Fort more conveniently.

It can be said that in the new media field, AI Dun Bao still dare to be the first.

In the domestic apparel industry, micro-blog has been interacting with fans through user interaction.

At present, Tencent micro-blog has gathered 130 thousand fans. Sina micro-blog also has more than 30 thousand fans. Through micro-blog's platform, EP attracts and gather many 30-35 year old urban women to chat with them, chat about fashion and chat gracefully.

With the advantages of IPHONE mobile fashion and user experience, the marketing mode of O2O can be realized through thematic activities.

In September this year, the "down and shake" activity was downloaded. EP Ya Ying IPHONEAPP can shake out cash bills ranging from 100 yuan to 500 yuan. The purchase of EP Ya Ying down suit can be directly used by the parents. At the same time, micro-blog and terminal POP are used to promote this activity, and users can share the activity information with micro-blog, and micro-blog can also get micro-blog's activity gifts.

Through this interactive promotion, we should expand awareness of activities and enhance participation in activities.

For the future of new media, Tian Qiming thinks, "the emergence of new media has changed the understanding and thinking habits of communication and marketing personnel to a certain extent, so that we can create more social activities such as communication, marketing and so on, which are compatible with new media.

In recent years, we have seen many fashion brands' attempts in new media: Louis Weedon combined with micro-blog's live show; Adidas is mainly based on mobile application software combined with the unique new listing scheme under the online and offline.

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He said that the greater significance of a media to consumers and brands is whether it promotes the more effective and effective two-way communication between the two.

New media is a powerful tool for enterprises to eliminate communication barriers between the two parties, and is a better way to communicate.

The mouthpiece of culture and brand culture.

He believes that as long as the "consumer oriented, corporate culture and brand culture" is the keynote, new media can break through and the future will be limitless.