Our Customers Beat UNIQLO Mobile Network Sales By Nearly 2 Times.

Smart phones are rapidly changing the way people spend their money, and more and more young people are starting to enjoy the convenience of mobile phone shopping.

New trend.

Internet fast fashion brand

It has also accelerated the layout in this regard. For the first time today, it disclosed that its mobile client sales exceeded 500 million in 2011. This year, the proportion of the overall sales of the whole network has increased considerably.

It is worth noting that, as a fast fashion brand with high concentration in China, all customers have challenged "UNIQLO" on some star products for the first time. Recently, they have drawn the competition point to the online sales of van's mobile terminal and UNIQLO. It is said that the sales of mobile phone customers has gone far beyond the sales volume of UNIQLO network, close to its 2 times.

Observers have previously pointed out, "at present,"

Sales outside Japan amounted to about 11 billion 700 million yuan, half of which were in China, and 164 in September, 12.

So assuming that, China's sales account for half of it is 50-60 billion yuan.

Recently, more industry insiders revealed that in 2011, the sales volume of UNIQLO network was less than 300 million yuan, and no breakthrough was made this year.

"After all, for UNIQLO, offline stores are the most important ones."

"If you only look at the sales level of UNIQLO in the Chinese market, all customers will be equal to each other."

It can also be changed to another dimension. Internet sales are a relatively small and pioneering market in UNIQLO, and mobile shopping is also a new channel for all customers.

From this point of view, the mobile phone customer's performance in 2011 has gone far beyond UNIQLO network sales.

Since the launch of the mobile client in February 2011 and the layout of the mobile e-commerce market, the total number of customers has exceeded 4 million by the beginning of 2012. The maximum daily volume has exceeded 50 thousand orders, and the revenue from the mobile terminal has exceeded 10% of the total paction volume of customers. In 2011, it only gained more than 500 million sales on mobile clients.

In contrast, the expansion of traditional fast fashion brands in mobile clients and even Internet e-commerce is somewhat dull.

H&M, a fast fashion giant, has not yet launched online business in China. It only provides browsing services. After 6 years of entry into China, ZARA officially entered China's electricity supplier in September. However, the online business in China is still on the line.

In the European market, ZARA online stores have a daily turnover of 500 thousand - 600 thousand euros, almost 3 times the average of a physical store.

In contrast, UNIQLO Internet sales have been regarded as a relatively fast fashion for foreign investment.

Public information shows that in 2009, the sales of uniqo in China before "touch net" were 300 million yuan, and 1 hundred million were sold online in the first year after entering Tmall.

UNIQLO's latest quarterly report shows that 70% of its international market sales growth and 48% of its total profit growth almost all come from the Chinese market.