Mark Ed Faye, China'S Original Fashion Designer Brand, Completed 3 Times Its Sales Last Year.

Since Singles Day has been pformed into double eleven shopping festivals by Tmall, this day has become a battle that many businesses have done on the Internet.

In this year's Tmall "11.11 shopping Carnival" campaign, China's original fashion design brand.

Hand over a perfect answer, the total turnover of Taobao reached 80 million yuan on the day of activity, and the flagship store of single Tmall mall reached 35 million 480 thousand, making it easily the top five of men's clothing sales list.

It is reported that since the day just past zero, Mark Ed Faye has shown strong momentum, only ten minutes, Mark Ed Faye more than a single product in a thunderbolt than the opportunity to hide the bell is "a clean and empty", the speed is amazing.

An hour later, the total turnover amounted to 5 million yuan.

As of 14:00 p.m., the turnover rate increased to 58 million yuan, a record high in the same period last year.

In the second half, the momentum of trading continued to be swift and violent. At the end of the 12 day and 0 o'clock activities, Mark Ed Faye's official flagship store completed 90000 orders over the same day, and completed 3 times of last year's sales.

Personally witnessed this crazy shopping feast, Mark Ed Faye Network Sales Department Manager Wang expressed excitement, he admitted that he saw the volume of trading on the screen showed a straight line growth, only to feel that his team's efforts were not wasted.

In order to allow consumers to enjoy the shopping experience smoothly and smoothly, the Mark Ed Faye team has invested a lot of energy and enthusiasm.

It is reported that Mark Ed Faye added all the new products of its four sub brands in 2012 to the sales promotion team of "shopping Carnival", and increased the stock to 3 times more than last year, so as to avoid the phenomenon of breaking goods.

In warehousing and logistics, all employees are involved in warehouse reinforcements. It is understood that Mark Ed Faye shipped more than 3 pieces on that day, so that consumers can receive orders in the shortest possible time, and experience Mark Ed Faye's dress surprise as soon as possible.

In addition, Mark Ed Faye is also equipped with professional and sufficient customer service personnel, so that users can fully understand the service of star customer service personnel. Apart from the 100 customer service, there are 50 extra customer service members, 24 hours online to solve the clothing doubts and timely follow up promotional information, so as to truly achieve the "one to one" considerate service.

In addition, Mark Ed Faye and China's largest fashion enterprise information solutions provider cooperation, for the normal operation of the paction has made reliable technical support.

Not only that, Mark Ed Faye also used Juhuasuan and micro-blog interaction in the same day to promote sales. The activities such as "quick kill" and "whole dot delivery" attracted many consumers' participation and greatly improved the efficiency of purchase.

The reason why Mark Ed Faye made such a perfect performance on the double eleven day fully demonstrates the marketing strategy of combining brand strength with online and offline sales.

Mark Ed Faye strives to create the latest, quicker and quicker for young people.

The most artistic way of life and the pleasure of experiential services are in the age of network bursting.

It can meet Mark Ed Faye's brand demand.

It is reported that since Mark Ed Faye's electronic commerce, online sales increased from 30 million in 2010 to 2 hundred million in 2012, showing a good trend of development.

Mark Ed Faye CEO Yang Kuntian said: to enter e-commerce and realize industrial pformation is the inevitable trend of traditional brand development.

On the one hand, online pactions make up for the previous sales outlets and diversify the channel construction; on the other hand, the use of e-commerce can stimulate the huge domestic demand increment, thus enhancing the overall sales volume and brand influence of Mark Ed Faye.