Humen Garment Industry Pformed From "Manufacturing" To "Creating"

Reporters on the 18 day in Dongguan Humen town interview that, as China's largest

One of the industrial clusters, Humen town of Dongguan has accelerated the pformation and upgrading of garment and apparel industry from "manufacturing" to "creating" in recent years, and is actively promoting the pition from fashion manufacturing industry to fashion and creative industry.

It is understood that after more than 30 years of development, as of the end of last year, Dongguan Humen clothing and apparel production and processing enterprises have reached 2346, with a total production area of 2 million 740 thousand square meters, employing more than 200 thousand people, annual industrial output value of about 20 billion yuan, clothing, clothing, accessories and accessories market annual sales of nearly 50 billion yuan.

However, the rising labor costs, the increasing scarcity of land and human resources, and the impact of the global economic downturn have prompted Humen to further speed up the pformation and upgrading of the clothing and apparel industry so as to further enhance the added value of the industry.

Insiders pointed out that the "Humen" as the leading garment industry in Dongguan has been the benchmark for pformation and upgrading in Dongguan. No matter from the pformation of the foundry industry to the brand and the domestic sales to the foreign market, it will be earlier than other industries in Dongguan. This is also an important reason why the Humen economy can still thrive in the 2008 financial crisis.

Humen's clothing and apparel industry has continuously strengthened its innovative services.

The Humen fashion innovation service center, unveiled recently, is the Humen town government and China.

The national clothing and apparel public service platform, including the state, is built by the information center.

Humen Museum, testing center, proofing center, training center, etc.

At the same time, well-known

It has also stepped up its own brand building and technological strength.

Dongguan YISHION group, which has 3500 specialized stores nationwide, has not only built the highest quality inspection center of China's clothing and apparel weaving industry, but also invested nearly 30 million yuan, and established a product inspection center.

In addition, "YISHION" and other enterprises have actively implemented the strategy of "going out" and successfully extended their business to Southeast Asia, South Asia, the Middle East and some European markets. Not only have they set up specialized stores there, they have also registered trademarks in many European and American countries, formulated plans for development, and gradually and steadily developed foreign markets.

The group also set up design studios in France, Britain, Malaysia and other countries.

The team is also composed of professional fashion designers from the mainland, Hongkong, Taiwan, Malaysia and the United Kingdom.

YISHION's quarterly new product has increased from 1500 to 5000.

The responsible person of Humen town said that Humen will strive to build a major industrial gathering area of Dongguan's clothing and apparel industry and the national key clothing and apparel industry cluster, and strive to realize the annual sales volume of Humen clothing and apparel industrial cluster over 50 billion yuan within two years, and drive the annual sales volume of Dongguan garment industry cluster to exceed 100 billion yuan.