High End Brings Opportunities To Yongjun Textile To Create Quality And Popular Materials.

"Although the lining is used for

Internally, but it also needs quality and many popular elements. "

Shi Jianhai said.

The creation of an international green product brand is the development intention of Shi Jianhai and He Yongjun at the very beginning.

Through the appearance of one product, Yongjun gained the prestige in the industry while gaining the added value of the product, and made Yong Jun

"Become an important benchmark for buyers to measure the quality of products in Keqiao.

"Yongjun textile" in my mind is not only a supplier of materials, but also a brand supplier.

In Shi Jianhai, chairman of Shaoxing Yongjun Textile Co., Ltd., people can find young entrepreneurs who dare to pursue their dreams and try their best to start their own business. They can also see that Shaoxing entrepreneurs are low-key and introverted.

From 2001 to now, the production line of Yongjun textile has changed from low end to high end to fashion.

Pragmatic under high profile goals

At that time, Shi Jianhai, who started his own business after graduating from University, was also carrying his college spirit and Shaoxing people's strength. Making a brand and making products to the high end has always been his goal.

The principle of "vision in the distance and action at the foot" allows Shi Jianhai and his team to take the road of entrepreneurship with their parents' hardship and diligence, and combine them with their ambitious ambitions to create a new generation of Shaoxing textile enterprises.

In Shi Jianhai's thought, Li Zi cloth is an excipient and should take a low price route.

But when a foreign businessman asked him to process a high quality cloth, he got the inspiration: for some big clothing brands, the details determine the quality. They not only attach importance to the appearance, but also the inside.

The high-end interior cloth market was basically blank at that time, so Shi Jianhai quickly adjusted the direction, equipped with professional design and research personnel, made a big fuss about the quality of the cloth, changed the original single polyester material to the silk, cotton and other skin care materials, and also helped the customers to design the flower pattern, and put the company LOGO into their own products.

"At present, there is still a certain gap between the attention of some domestic clothing brands and the international brands. The design team of the international famous brand is more meticulous in choosing and matching materials, and at the same time, it also controls the quality standards of lining materials more strictly.

But with the local

With the maturity of brand development, the demand for personalized materials has become the trend of the times.

The high-end and customized materials will not only belong to the foreign brands, but will also become the new requirements of the local clothing for the upstream.

Shi Jianhai said.

By 2004, Yongjun textile had a certain scale, mainly in plain pattern series, and gradually changed to polyester jacquard series and T/R jacquard series.

At the same time, the company has 500 water jet looms, 120 rapier looms, 185 shuttle automatic looms, and a large number of imported, domestic printing and dyeing equipment and post-processing equipment.

Opportunities brought by high-end

Since 2006, Yongjun has begun to attack T/R fabrics and special technology with high technology content. The average fabric is two or three yuan per meter, but the T/R fabric price is as high as 18 yuan per meter.

"We have tasted sweetness from this pformation, and the current situation has made us stronger in the path of pformation and upgrading, and further increase the added value of products."

Shi Jianhai talked about his change of mind.

In 2008, Shi Jian Hai began to implement the strategy of pformation and upgrading for enterprises. He devoted himself to the research and development of men's clothing, and avoided the traditional route, vigorously developed two markets at home and abroad, and greatly increased the R & D design team.

Today's Yongjun company has focused its attention on high-end men's and women's clothing series, such as two color series, T/R series, etc. its different styles of materials have greatly enriched and satisfied the market demand of domestic high-end men's and women's clothing materials, and become the first choice for many well-known fashion brands. Fashion operators such as France and Italy have come to seek cooperation.

In order to stand out among many competitors, Shi Jian Hai set up a professional R & D team a few years ago. According to the international and domestic trends, the development of different products and the analysis of popular trend were released.

Although the international market situation has not been clear since 2008, in the eyes of Shi Jianhai, this cake is still looking forward to it.

It is reported that Yongjun textile has the right of independent import and export. In recent years, its export volume has been maintained at around us $20 million. "Through careful study of the international fashion trend, we need to identify the demand of international brands. The space in the international market is still considerable.

On the contrary, the cultural differences between domestic and foreign countries have led to larger differences between domestic and foreign customers in selecting flower styles.

Without a lot of market research and foreshadowing, it will be an adventure to change the company's management ideas.

Shi Jianhai analyzed the road calmly.

Predicament of high frequency

At the China Keqiao International Textile Fair, Yongchun textile special booth is always one of the biggest stalls. "Whether we are involved in the fabric exhibition in Shanghai or Beijing, or at the Keqiao Textile Expo held at our doorstep, we mainly want to occupy the local market, and then take the development of foreign markets into account."

In many well-known professional exhibitions and upstream and downstream docking activities, we can always see the Yongjun textile logo and Shi Jianhai busy figure.

Organized by the Shaoxing foreign trade and Economic Cooperation Bureau, the "textile world" - a series of activities in the global expansion of Keqiao textile industry, has organized 13 exhibitions at home and abroad, and Yongjun's team has been praised as a frequent visitor.

In the past few years, most of the customers of "Yongjun textile" came from the Middle East.

As the financial crisis hit, the company took up the idea of developing new markets, and on the one hand they built up foreign businesses through e-commerce platforms.

Internet search and communication bridge; on the other hand, take the initiative to make use of the opportunity to participate in the exhibition at home and abroad, and inform network customers to make on-the-spot contact or investigation, and turn "virtual" into "reality".

Today's "Yongjun textile" foreign business structure is being pformed from India and Middle East merchants to high-end customers in Europe and the United States.