How To Become A Market Leader In Garment Industry

Different enterprises have different roles in the market and play different roles.

It is undoubtedly the focus of every industry and the public in the industry.

In the end, what kind of enterprises can be called market leaders? What are the unique behavioral characteristics of enterprises positioned in the market leadership? How can they be in a leading position in the market competition?

The so-called market leader is the leading company in the same industry, which has the largest market share in the market of its products, that is, the highest market share, or the enterprise that has a significant advantage compared to other brands.

Market leaders usually take the lead in the other industries of the same industry in terms of brand awareness, new product development, price changes and distribution channels.

The position of the market leader is naturally formed in the market competition, but it is not static.

The changing position of competition in the environment and market may change at any time.

The position of market leader is generally recognized by other peers in the industry. Its behavior plays an important role in the industry market, and inevitably becomes the object of other enterprises to challenge, imitate or evade.

As other enterprises in the market want to grab their share, take their place and replace them, facing many competitors, protecting their existing market share is not encroachment, and doing defense work well becomes a daily task of market leaders.

Leaders can protect their existing market share through various means.

The most common way is to enhance the defense capability of enterprises through continuous innovation. By innovating, they can bring new and better products to consumers, provide consumers with more product value, and effectively enhance the loyalty of consumers, thus stabilizing the market share of enterprises.

The preemptive defense strategy is also an effective way for leaders to protect market share.

Leaders can compete with competitors by giving priority to competitors' new products, or some bravado market moves.

The author believes that leaders should not only be passive in facing attacks, but should take the initiative to counter the main market positions of invaders and open counterattack defense in a timely manner.

When competitors attack, leaders can wait and see from time to time, seize the competitors' loopholes or weaknesses in attack, counter attack, or launch counterattacks that are more advantageous than competitors.

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The continuous expansion of scope and the widening of investment fields are also a defensive tactic that leaders often adopt.

This strategy makes it difficult for competitors to defeat the leader enterprises at one stroke, effectively avoiding risks and helping enterprises to develop in an all-round way, thus greatly enhancing their defense capability.

Many leading enterprises choose to extend their product lines or adopt multi category and multi brand strategies to expand their business scope and provide more room for maneuver for the future strategy of leaders.

For leaders in the market, it is also a wise move to shrink defense at the right time. This is a defensive strategy for withdrawal strategically. Sun Tzu's thirty-six tactics also have the idea of making a move to the top.

The overall defense of leaders in all market positions will sometimes outweigh the gains. When the competitiveness of leaders in some market segments is weakened, competitors have gradually swallowed the market share of the leading enterprises in the segmentation market, and the leading enterprises should not abandon those competitive markets, which is more conducive to enterprises to concentrate resources and advantages and continue to vigorously develop the competitive market in the competitive market of enterprises.

In addition, some leading enterprises have also established defensive fortifications around their business areas or core products to resist competitors' attacks.

But sometimes it wastes too much resources, concentrates resources on the building protection fence for enterprises and ignores the competitiveness in the core market. This extremely passive defense has great risk.

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A successful defensive strategy can enable a leader enterprise to maintain its market share. But if we want to take the initiative in competition, we also need leaders to take advantage of the advantages and status of the market to continue to expand their influence on the whole market, so as to attack and defend the market and take the initiative to seize the market share of the competitors so as to delay and eliminate the offensive of the competitors.

Leading enterprises can further expand their market demand and expand their market to further consolidate their strong position.

It is an effective way for leaders to expand their market by exploring new product users and attracting new customers to expand their consumer groups.

Leading enterprises can take market penetration strategy to add new demands to products, so that consumers who did not buy their products first started buying behavior.

At the same time, actively developing and finding new market segments will also help leaders to further expand market demand.

In addition, some leading enterprises also choose to expand from the geographical area, promote products in other regions, and expand the product market.

In addition to expanding market demand and expanding the market, market leaders can continue to grow through their market share expansion and continue to play a strong role.

But increasing market share should not simply enlarge the market share as the sole goal. It should become an art for market leaders to expand the whole market, protect the existing "territory" and make profits, and improve their market share. We must do our homework on the basis of product innovation, improvement of service level, unimpeded distribution channels and cost reduction, so as to further improve the market share.

In short, the market leader is not necessarily at ease and can never be satisfied with the status quo at any time.

Other enterprises will continue to challenge their strengths and attack their weaknesses. If the market leaders fail to cope properly, they will easily lose their opportunities and lose their status.

If a market leader enterprise wants to maintain its dominant position, it must take strong actions. On the one hand, it should maintain effective market share through effective defense measures and actions; on the other hand, it will continue to expand the market demand or enhance the market share of the enterprise to continue the strong position of the leader enterprise.