Shanghai International Professional Clothing Expo Opens In June Next Year

It is reported that Shanghai international occupation

The Expo will follow the tenet of "shaping the industry weathervane and building the world brand", focusing on the "service industry" as the core, fully integrating the resources of the industry, innovating the professional elements, and promoting the pformation and upgrading of the "garment manufacturing power" to the "garment manufacturing powerhouse".

Strongly shaping the industry brand and taking the Shanghai international professional clothing Expo as a window and platform to lead the faster development of the professional clothing (garment customization) industry.

At present, well-known professional clothing brands from China, Japan, Korea, Italy and the United Kingdom have signed up for the exhibition.

In the autumn of the whole economy, the enthusiasm of exhibitors of the professional clothing Expo was far more than that of the organizers. The exhibition area has already doubled and expanded. Some enterprises may need to pass the examination of the organizing committee this time.

As the first exhibition of China's professional clothing, Shanghai international professional clothing Expo is the only international professional fair in China, which is a brand new professional garment enterprise.

It is a modern propaganda window and exchange platform for Chinese enterprises to enter the world and foreign brands to enter the Chinese market.

The Expo is based on the international financial and business center Shanghai. It was held on June 5, 2013 -7 in Shanghai Everbright Convention and Exhibition Center. The exhibition area of 25000 square meters is estimated to be 100000.

The design, distributors, agents and franchisees of the clothing industry also cover banking, securities, insurance, communications, machinery, mining, metallurgy, petrochemical, construction, tobacco, real estate, catering hotels, colleges and universities, and so on, and government administrative law enforcement agencies, government procurement centers, purchasing intermediaries, and other production, operation and service industries.

Highlights of the exhibition:

Specialization: the current professional clothing exhibition is located in professional exhibitions and declined retail. Through the "three masters and one subsidiary", the professional clothing Expo will be built. First, it will be a medium and high-end brand agent to join in investment and trade negotiations, brand display, and docking with department stores. The two is docking international and domestic.

The three is to help international brands to develop the Chinese market; the four is to take international buyers as a supplement to the platform purchase.

Internationalization: This professional clothing exhibition has been invited by foreign professional media, government, business network, representative offices of various countries, associations of provinces and cities, and so on. It is committed to making the "Shanghai international professional clothing fair" a weathervane for the development and trend of the industry. It is a bridgehead for international brands to enter the Chinese market and Chinese enterprises to enter the international market.

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There are 10 major channels for strong publicity, 44 initiatives, special line customer service invitation to fully cover the industry of the global professional apparel industry. In summary, the 4 main areas are mainly promoted:

First, cooperate with professional media.

At present, more than 70 professional magazines and websites have been implemented at home and abroad, and more than 300 kinds of information have been sent to the exhibition, covering more than 1 million professional readers and professional buyers.

Two, we should increase the publicity efforts of the mass media.

About a month or so before the close date, we will focus on mass media publicity, such as television, radio, newspapers, portals and so on.

In the near future, the mainstream media will be invited to take part in the thematic network discussion and communication with the professional clothing exhibition.

The three is to set up publicity channels under the official online and offline channels. The official website of Shanghai international professional wear exhibition has been successfully launched as the official website of Shanghai international professional garment fair, and has established friendly cooperation with a large number of relevant industry media at home and abroad. Thousands of people in the industry visit the official website every day.

Moreover, this professional clothing exhibition also focuses on the promotion of new media such as Sina micro-blog. If you search and @ the first exhibition of Chinese professional clothing, you will be able to find "Shanghai international career" in the first place.

The official micro-blog, micro-blog has just started, has attracted the attention of many businessmen, designers and brand names in the industry.

With the progress of the exhibition, the exhibition newsletter organized by the editorial board of the Organizing Committee of the conference will be published soon. As a guide to the marketing, management and exhibitors of clothing brand, it will be distributed to all kinds of high-end brand office buildings in Shanghai, as well as large-scale professional markets and shopping malls.

The four is to establish professional audiences to invite special lines.

The Organizing Committee of the Expo pays more attention to the precise invitation of professional and professional audiences. The organizing committee has set up an invitation team of 10 international and domestic professional buyers. It collects the existing seller database and collects and collects international buyers and garment agents from all over the country, and collects the information of professional apparel purchasing managers in various industries, and invites and implements invitations and implementation through telephone one to one, and sends relevant promotional information invitation to achieve accurate and effective publicity effect.