10 Things Behind Taobao'S Purchase

It is necessary to make a difference in purchasing the goods, so it is time to think about things when they are too cheap.

Overseas purchasing is

A more "high-end" business, but it does not mean that reliability is even stronger.

When choosing purchasing agents, you first need to know how to pick out shops that have problems, and then have a better understanding of their pport and customs declarations.

01 global certification depends on only two documents.

The global purchase is the platform that Taobao set up for overseas purchasing market in 2007.

If Taobao sellers get the global identity purchased by Taobao official website, they can enhance the reputation of the store.

In most cases, the quality of the seller who gets the global certification is more secure, but that does not mean that there is no fish in troubled waters.

Because the information required to purchase global certification is just two credentials from overseas, "an invoice from overseas counters and a courier from abroad."

This one-time certificate does not guarantee that all the goods are purchased from abroad, "said a seller who bought the experience in 5S." and many addresses on Taobao are written on foreign stores. Actually, I am not overseas at all.

These can be false because they can not be verified at all.

The more reliable method is to follow the traditional Taobao shop screening method: check the number of pactions, the rate of praise and the store's scores in six months.

02 imitation is easy to be packaged as "purchasing".

The seller will send the fake copies of the domestic production skills to the foreign countries and send them back to you according to your order.

If imitation is enough, once again, "crossing the oceans" will make people more difficult to distinguish between true and false.

Asking for invoices is the most basic guarantee.

A small shop can usually provide invoices for a single item. The bulk stores that purchase bulk goods are unable to provide the original invoice because they share an invoice, but the store owner should provide copies of the invoice.

However, the invoice can not help you, because it can be purchased, and someone specially sells overseas purchasing documents.

Especially the invoice in Hongkong area, because consumers are protected from privacy, they refuse to inquire about consumption records through invoices, so they are especially welcomed by shops selling fake goods.

To sum up, if the price of a product is obviously lower than the overseas local price, it is worth attracting attention.

"The seller is 5% above the local price and is within the normal range."

A seller who has been engaged in purchasing Japanese products for a long time said.

03 the cost of manpower must be paid by you.

The source of the goods is relatively simple, which determines that the cost of the goods is very fixed and difficult to reduce. Some sellers can have at least some VIP discounts at the wholesale price provided by the dealer or the retail price of the store.

In addition to the commodity itself, you have to pay for your purchasing agent.

The main buyers of Taobao are overseas students, flight attendants and overseas Chinese.

The larger scale is mostly overseas Chinese, and stewardess and international students often carry goods for these big Taobao sellers and earn a "Freight".

"Or you can ask your friend to send the goods to through mass express, and then pay him a" purchase fee "according to the price of the goods.

A domestic Taobao purchasing seller said.

In addition, some large sellers also need to hire multiple buyers and buy limited products in foreign countries.

"A lot of limited products need to be queued up in stores to buy them, so occasionally we need to hire local people to help us line up."

Labor cost is a very important part of overseas purchasing products. You can't think of "escaping".

The 04 largest shop is more likely to discount.

Although larger stores do not necessarily have better product quality, the same store has a higher discount rate than a small store.

Because usually large stores are not in full demand and stock pressure is large, they may be discounted for sale in order to clean up the stock.

At the same time, the big store, because of the huge goods, also requires the bulk of the goods, "some big stores who go by sea pport use container cargo, a box can plug hundreds of goods, and the price of shipping itself is cheaper, the cost of a single piece of goods is much cheaper than that of air pportation."

A Taobao shopkeeper engaged in purchasing mother and infant products told "good luck MONEY+".

Large scale shops often have far lower pport costs than small stores, and personnel costs are more easily optimized. Therefore, they can withstand lower prices.

As for small shops, they are reluctant to give discounts in addition to opening or "rush drilling" periods.

05 buy large floating goods, please choose overseas sellers.

Many large Taobao purchasing shops are actually operated by domestic sellers. What they have in common is that they do not like goods with large price fluctuation.

For example, the introduction of big brands is not classic or seasonal.

and

Package, and everything of fast fading brand.

The most important reason for not getting the cheapest fresh source in time is that they can not compete with sellers overseas, both in terms of price and speed.

Hongkong often has discounted activities, and local buyers are very convenient to send goods to the mainland, so mainland sellers are not willing to choose Hongkong as their place of purchase.

"Frequent changes in prices are also not conducive to my cost control, which is not conducive to large-scale operation.

Instead, I prefer to buy goods that are never discounted abroad and domestic demand.

Only in this way can I have the price competitive advantage.

A shopkeeper who has been purchasing overseas for many years in China said.

06 supporting the counter inspection is just coaxing you.

Many Taobao shop will play the banner of "supporting the inspection of counters" to prove that they are selling the real goods, but this sentence seems very confident, actually it has no effect, just coax you.

The point is that most brand counters refuse to assist in the inspection of goods which are not from official channels.

For example, Dior, Chanel, PRADA, LV,

Other brand counters do not provide inspection services to the goods not sold from our shop, while most cosmetic counters do not have the equipment to check the goods. The inspection of the goods is handled by the legal department of the head office, and the counters do not help pfer them.

The only thing that will seriously test your products is those second-hand luxury stores. They have many experienced appraisers. Although they can not produce authoritative inspection reports, they are quite good at identifying the true and false luxury goods.

Of course, they will only inspect the goods when you are trying to sell them.

07 the most cost-effective way to buy cosmetics.

"Compared with the products purchased by everyone, my gross margin may be controlled at 10%, which accounts for about 20% of the total value of the goods. The gross margin of the very rare commodity will rise to 20%, because the competitiveness is relatively strong, especially those limited, which will account for 20% of the total value of the goods and the gross profit margin in the middle is controlled at 15%."

A seller who has been buying overseas for many years explains his own pricing principles.

Cosmetics are the ones with the lowest gross profit margin. After deducting 5% of the freight cost, the seller's profit margin is usually around 5%.

Because the demand for cosmetics is large and the price is stable, "I have sold only 5 packages so far, and there are tens of thousands of volumes of cosmetics."

A seller who buys goods from the United States said.

On Taobao, this is the most unified, pparent, and most affordable commodity in the purchase of goods.

08 they will be pported in small packages as far as possible.

Sometimes you complain that the package of overseas sellers is too small to squeeze the expensive bags you buy.

The reason why they choose small packages is to avoid customs duties.

"Almost all overseas sellers are not going to declare their duties voluntarily.

Only if they are checked by customs. "

A cosmetics seller said.

Because profits are very low, if they encounter tariffs, the seller will make little profit.

"The ratio of profit to volume is usually the most important figure for us to purchase. Whether it is carried by individuals or by express parcels, the smaller the volume, the less likely it is to be detected by customs."

The cosmetics seller said.

Taking milk powder from the United States as an example, the milk powder that does not exceed four kilograms and is worth less than 50 dollars will not be taxed. Assuming that one can of milk powder is one kilogram, even if the guest ordered 8 cans of milk powder, they also need to deliver 4 packages to express.

Because small size is not eligible for taxation even if it is checked, it can be interpreted as self occupied goods.

09 they take pport companies instead of express delivery.

A phipment company refers to a company that specializes in assisting individuals or sellers to pport foreign goods and assist in handling import and export cargo declarations.

Because foreign direct delivery is not only expensive but also highly taxed, some Taobao sellers are willing to cooperate with shipping companies to reduce costs.

The specific method is to send the purchased goods to the overseas address of the forwarding company, and then send the goods to the country by the local pit company.

Usually they go through the mail channel, and go through the customs according to the postal items.

Moreover, most pshipment companies handle customs declarations more efficiently than the sellers themselves. "And many pport companies also have backgrounds, and they will be more insurance," said a seller who was engaged in the overseas purchase of mother and infant. "The policies of different phipment companies are different, and the ability of customs clearance is strong."

Compared with express delivery, the speed of using the pport company is much slower.

10 overseas goods are one-time pactions.

Although a part of the buyers are committed to providing 7 days' replacement service, but once again careful consultation, you will find that the goods that can be returned will be shipped to the domestic stock.

All goods shipped directly from abroad are almost one-time pactions on behalf of Taobao.

This "disposable" also includes, if purchasing overseas appliances such as household appliances, electronic products and so on, once it is broken, you will hardly enjoy the warranty service.

In addition to the unconditional global joint guarantee of the products of Apple Corp within 1 years, some famous home appliance brands can guarantee the local products with warranty vouchers. Most of the small brands, especially the specialized brands in Europe, can only undertake warranty in the country of purchase.

Although you have paid for the warranty in the commodity price.

Purchasing does not help you send products back to the country of repair service.

Even if you are willing to post your own postage, they will say, "we sold a lot of pieces, never broken."