Why Does The "Supermarket Goods" In Foreign Countries Become More Expensive When They Enter China?

Reporters found that the United States a cup of 12 ounces of coffee to make RMB 20 yuan, 50% yuan cheaper than the domestic 30 yuan, while a cup of

It sold 30 yuan in the country, which is 83% higher than the US price.

Many consumers can not help asking why a large number of foreign brand goods have doubled in value when they enter China. Experts point out that in addition to customs, trade, pportation and other reasons, many consumers' mindset that "non expensive goods do not buy" also boosted the popularity of "supermarket goods" abroad.

Phenomenon 1: the difference between the two goods in the same commodity is 100 yuan.

Same experience

Also, Miss Liang, "I bought a pair of climbing shoes at the modern department store in Guangzhou last month, and finished ten percent off 1190 yuan."

When she was on a business trip to Shanghai last weekend, she found that the price of the land Plaza was 898 yuan for the climbing shoes, and that the shopping arcade was engaged in activities and the conversion was less than 500 yuan.

Miss Chen saw a windbreaker in Hongkong, but she could not find the style she wanted in Guangzhou store.

Analysis: dark market price rises

Senior industry insiders said that the same brand is in

It is unified, but it does not exclude the "entry fee" of some shopping malls.

According to the introduction, the commodity enters the shopping mall supermarket, has the entrance fee, the upper frame expense, the advertisement expense, the promotion expense, the annual festival expense and so on.

"Shopping malls should draw 20%~30% points, distributors will have profits at every level, and prices will also rise."

Moreover, different brands of different brands will appear in different cities and even different branches of the same city.

According to people familiar with the situation, each store manager will choose the style suitable for his store according to the characteristics of the city and its consumers.

Ma Gang, an independent commentator, said, "prices are different because of the different preferences of department stores and franchised stores.

The goods are distributed globally by the Spanish logistics distribution center, which may result in the price difference at home and abroad due to the increase in freight costs. "

Phenomenon two: a pair of shoes at home and abroad difference of 1000 yuan

Mr. Wang, "but I rarely buy shoes in China because

Plus shipping costs are only 1/3 of the domestic counter price. "

Mr. Wang showed a commercial leather shoes he bought from the United Kingdom to reporters, plus the price after pportation was 750 yuan, "and I saw the same price in the department store counter is 2399 yuan."

Analysis: "not expensive but not buying" pushes up the price.

As a matter of fact, data show that goods with spread are not limited to brand footwear.

A survey conducted by a business department shows that the price difference between 20 brands of high-end consumer goods, such as watches, bags, clothing, liquor and electronic products, is obvious at home and abroad.

However, some brands have been improving in order to retain the domestic market.

The price of the market, while reducing the price of the mainland to narrow the price difference between the two places, takes Clinique butter as an example, raising its price in Hongkong area by HK $20 per bottle, selling at HK $360 (that is, 288 yuan), while reducing the price in the mainland by 20% at 340 yuan.

Insiders pointed out that in addition to taxes and fees, this is also related to the consumer psychology of domestic consumers. "Many people will directly judge the quality of the brand according to the price, so many brands will play a price tag in order to cater to the consumers' psychology."

More brand insiders say, "some consumers have a mentality that is not expensive but not bought, so the price of goods is very high but they can still sell."

Phenomenon three: fast fashion brand is fast and not heavy.

Miss Li bought a silk shirt in Guangzhou. When she got home, she found that there were many threads in the lining.

Xiaoqin, who is studying in France, said, "I love visiting these stores in China because goods are updated very fast."

"But in France, these brands are not the high-end brands of their own imagination."

Analysis: fast and new, ignoring quality.

According to industry sources, from last year, these

As a "frequent visitor" in the list of unqualified products in the industrial and commercial departments and quality inspection departments all over the country, problems such as color fastness, pH value and fiber content emerge in endlessly.

A professional who engaged in textile testing revealed that in general, clothing testing takes 3~5 days at a time. If clothes fail, it will take 7~10 days to re check, and for fast fashion companies, one day's delay may lead to product failure.

"Fast fashion brands tend to focus only on style and fashion.

They are often ignored. "

Independent commentator Ma Gang said.

How to solve the quality problem of fast fashion clothes production? The apparel industry insiders say that fast fashion is a double-edged sword, and brands need to find the most healthy balance between quick response mechanism and quality control.