Sports Industry Has Great Potential And Promising Future.

At the "Sports Marketing Summit" held recently, both the industry and investment institutions believe that the sports industry is a gold mine with great potential in the future, and sports training and other sub sectors will have great opportunities.

Bian Jin pairs

The optimism is beyond words.

He believes that with the gradual increase of the people's income level, the acceleration of urbanization, the combination of people's health needs and the natural attributes of sports, the sports industry will have unlimited prospects in China.

An industry insider has a deep understanding of the future of industrial development.

He said: "compared with the United States, China's sports facilities are very backward, the stadium is very small, this is a fire."

But let Cheng hang feel angry and at the same time let him very excited, because "backward" means that the industry development space is huge.

It is understood that China's sports industry output value is less than 1/10 of the United States.

Data show that 2011 of the US sports industry's income is nearly RMB 2 trillion and 300 billion yuan, while China has only RMB 160 billion yuan. Behind this huge gap, it implies the huge development space of China's sports industry.

As the Chinese government strongly supports the sports industry,

It is expected to reach 250 billion yuan in 2015.

Despite the lags behind in development, venture capital firms with a keen sense of smell have begun to take aim in this field.

In June this year, a network announced the completion of the B round of financing, the amount of financing amounted to 40 million yuan.

"This investment will surely become a new milestone in the history of China's sports industry."

The person in charge said.

Like the Internet, chain hotels and other industries, China's sports industry will surely have a trend of "westerly wind and eastward" in the future. The domestic sports industry will quickly copy some Western practices, and a group of enterprises will rise rapidly. This opportunity is self-evident.

Sports training deserves attention

In Cheng Hang's view, China's sports industry needs rapid development. On the one hand, it needs the support of the government. On the other hand, it needs the intervention of capital.

Another senior person agrees with this.

"Sports must be combined with capital to enable enterprises to grow up rapidly. At present, the development environment of sports industry is not very sound and needs a lot of funds to cultivate and develop."

He said.

It is understood that the current domestic sports industry listed in the capital market includes representatives of Lining and PEAK.

In addition, there are 3 sports companies in the mainland, such as Pathfinder, Xinlong industry and China sports industry.

However, due to the imperfect system and mechanism, the development of China's sports industry is not satisfactory.

This has a great impact on the investment direction and behavior of investment institutions.

He said that under the current industrial development environment, capital needs some patience to help the sports industry develop and get better benefits.

Over the past few years, some industrial capital has entered.

It has achieved good results, but its utilitarian nature is relatively strong.

He believes that this is not a good development phenomenon.

"Because the sports industry is ultimately a cultural industry, sports need cultural accumulation to produce higher added value in order to make the cake of the whole industry bigger."

He stressed.

Despite broad prospects, venture capitalists are not blind.

He said that the sports industry includes many sub sectors, such as sporting goods, fitness equipment, venues, training and so on.

In his view, the next stage, sports training and sports marketing services these two industries will be the focus of capital attention.

"At present, golf training in China is generally more than 200 yuan per hour, and it is a good big market."

He said.