H&M New Brand & Other Stories Will Be On Sale Next Year
H&M
The new brand, Other Stories, was officially publicized through the Vogue UK website yesterday.
Other Stories exposures a group of Polaroid videos on Other platform and Other UK on the Youtube platform and Vogue UK website. The video is shown by a daily woman. This photo shows a woman's day through a collection of Polaroid photos.
Paris
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At the end of September this year, H&M officially confirmed the new brand & Other Stories's schedule.
According to Karl-Johan Persson, chief executive of H&M group, & Other Stories was set up for sale in Europe and online stores in the spring.
Unlike other sister brands of H&M, Other Stories will be a focus on women.
Clothing brand
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"Other Stories is a brand that women can wear everywhere, and focus on overall development."
"We believe that shoes, bags, jewelry, underwear and clothes are as important as clothes," the group issued a statement.
The design of Other Stories will be designed by the design studio of Paris and Stockholm, and the pricing is said to be "affordable".
"Our new brand will create some inspiring fashion stories," the statement said. "All the series will provide tailoring to fashion women's clothing so as to enable consumers to get diversified choices."
The website of Other Stories is also set up, and is still in the mail booking status.
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