Anta, China's Leading Sports Brand

Anta (China) Limited Founded in 1991, it has Hongkong anda International Investment Co., Ltd., Anta (Fujian) Shoes Co., Ltd., Beijing Anta orient sporting goods Co., Ltd. In the past more than 10 years, Anta has been adhering to the business philosophy of "reassuring entrepreneurship, being a solid person and creating a hundred years of brand". Through unremitting efforts, it has developed into the largest comprehensive sporting goods enterprise in China.

A garden industrial park with an area of more than 100 mu and 10 modern production lines is located in the beautiful hometown of overseas Chinese, Jinjiang. The 10 production lines, which have been computerized, have been put into use since January 2004. The development, production and distribution of Anta's high-end products have been improved by leaps and bounds.

Since 2001, Anta has taken a decisive step, namely, the diversification of products and the internationalization of brands. Began to cross the field of sportswear, accessories and other apparel products, which means that Anta has moved from a single sports shoes to a comprehensive sports goods brand. In 2004, Anta implemented the strategy of overseas promotion in an all-round way, and opened Anta stores in Singapore, Greece and other countries and regions. Its sales performance was quite gratifying, and Anta business was also launched in Hungary. A close partnership between Czech and Ukraine was established and used as a window to fully expand the European market. So far, Anta has nearly 5000 Anta sporting goods stores both at home and abroad.

According to the statistics of China Federation of Commerce and China National Business Information Center, Anta sports shoes in 2001 - 2004 for four consecutive years, the overall market share of sports shoes ranked first among the similar products in the country. Now Anta is a famous brand in China, which has the honor of "China famous trademark", "China famous brand product" and "China exemption product". A developer based on domestic and international strategic development.

　　 Anta image spokesman From 1999 Olympic champion Kong Linghui to NBA famous star Scola, world women's volleyball champion China captain Feng Kun, world table tennis champion Wang Hao, CBA potential player Wang Bo, a strong sports star lineup to shape and enhance Anta's professional brand image.

In 1998, Anta pioneered the Anta extreme sports elite competition. Up to now, the event has developed into the largest sports event with the highest attention rate and the most influential extreme sports events. Besides, Anta has sponsored the CUBA, the Chinese men's and women's volleyball league matches and so on. The total amount of sponsorship has reached over 100 million yuan, which has won the admiration and recognition from all sectors of the community.

In October 2004, Anta invested heavily in sponsoring the Chinese basketball professional league for three consecutive years, becoming the only designated partner of CBA professional league sports equipment. According to the introduction, including investment in product research and development, marketing and other projects, the cost of Anta's CBA sponsorship is expected to exceed 120 million yuan. This has shocked the Chinese sports industry: the national brand breaks the pattern of international brands monopolize the top domestic competitions, and Anta has started the bugle of sports brands competing for the domestic market. In February 2005, Anta officially signed a contract with the Chinese Table Tennis Association to sponsor exclusively the designated sports equipment of the Chinese Table Tennis Club Super League for four consecutive seasons in 2005-2008 years. The cooperation between the two sides will further promote the development of Chinese table tennis, and also establish a good image for Anta brand.

Anta has led the Chinese footwear industry to enter the international competitive track. Since its All-Star boots launched in 2004, it has been tailored to CBA players in the near future - the "King Series" professional basketball shoes, which proves Anta has the ability to enable Chinese players to wear professional basketball shoes independently developed by their own nationalities. This means that China has since then produced professional sports products that match our sports powers. China's professional sports brand will also be recognized by the world.

At the same time, in order to develop CBA series products, a major action of Anta in 2005 was to create the "Sports Science Laboratory". The laboratory is located at Anta headquarters, covering an area of 4000 square meters, and the equipment value is 20 million yuan, with nearly 50 researchers. The newly established Anta sports science laboratory is the leading research and development organization in the field of sports products in China. Its core strategy is to use technology to navigate the brand, and start with professional sports equipment such as basketball and running shoes to create high-end products that meet the needs of professional sports.

Anta's new slogan is "keep moving will never stop". This international slogan will become a new milestone for Anta. It is the latest exposition of Anta sports and also represents the spirit of striving for higher goals by Anta. With the 2008 Olympic Games being held in China, the core of Anta brand has long been integrated into the spirit of modern sports, and Anta has been stepping up its efforts in sports marketing from actively supporting the events of Chinese sports and taking the road of common development with China's sports undertakings. All this stems from the untiring pursuit of Anta, Anta. 2008 China's leading sports brand 。