Modern Fashion Exhibition Industry Promotes Regional Economy

Generally speaking, the clothing exhibition industry has the following effects:

1. halo effect

Hold?

Activities are actually doing city advertisements. A successful exhibition can bring a brilliant halo effect to the city.

For Dalian, it can display Dalian's demeanor to the maximum extent, strengthen Dalian's urban image and urban characteristics, thereby enhancing the city's radiative power and attractiveness.

During the exhibition, a large number of domestic and foreign enterprises and news media reporters came to help further enhance the visibility of the city and speed up the pace of urban development and opening up.

Convention and exhibition makes the residents of the host city feel a strong atmosphere, which has a positive impact on the people's ideas and mental outlook, and is conducive to the construction of urban spiritual civilization.

The rich and colorful economic and technological exchanges and cultural activities during the exhibition can also improve the overall quality of the citizens.

Judging from the development situation, the Dalian clothing exhibition industry has played a positive role in activating Dalian's trade culture and improving the citizens' civilization quality.

2. distributing effect

On the one hand, the exhibition venue is the intersection center of information flow, commodity flow, capital flow and talent flow. It collects advanced products and technologies, and collects relevant information. Through direct observation and dialogue, it can understand the market demand and product development trend, and also can get acquainted with new trade partners and make a large number of economic and trade contracts. The exhibition is not only an effective promotion means of low-cost paction, but also an excellent opportunity to establish and improve effective marketing segmentation network.

On the other hand, the dissemination of information, knowledge and advanced concepts promotes the communication and exchange between domestic and foreign governments and enterprises, enterprises and enterprises, enterprises and consumers, as well as various social subjects. In this regard, the role of the forum is very obvious. At present, the general clothing exhibition will be accompanied by clothing forums, press conferences and so on.

3. lifting effect

Various forms of exhibition are a booster for upgrading the technical structure and market structure of the products, and at the same time promoting the improvement of the urban environmental quality.

Through the all-round display and comparison of thematic industries (products), it helps to improve the quality and technology level of thematic industries (products), and directly grasp the development orientation of products.

Convention and exhibition is also a barometer of the level of productivity development and the development of business economy.

Indicator light.

For enterprises in Dalian, it is conducive to using the exhibition to identify the positioning and market level of their own products technology. For Dalian cities, every time a convention is held, the city's environment will be greatly improved. It will not only speed up the construction of infrastructure, but also make Dalian's development soft environment a notch.

4. economic effects

The exhibition can produce direct.

This is an important reason for its development.

Internationally, more than 200 business fairs in the United States bring more than 3 billion 800 million economic benefits. The French exhibition has an annual turnover of 8 billion 500 million francs, with a turnover of up to 150 billion francs.

From our point of view, in 2000, the Sixth International Automobile Exhibition in Beijing had 400 thousand spectators.

The attraction of this direct economic benefit has made the exhibition industry develop rapidly in China.