Men'S Clothing Sales To Catch Up With Women'S Men'S Wear Website Began To Rise

More and more evidence shows that men are catching up with women in filling wardrobes.

Last year, the global management consulting firm Bain & Co reported that the sales of men's clothing all over the world have been equivalent to that of women's wear, which is 24 billion euros, which is unprecedented.

A few months later, Axel Dumas, director of operations at Hermes, announced that its business in the US grew by 26%, while its sales in men's boutiques on Madison Avenue in New York were even better.

The rapid growth of global men's clothing sales is only a drop in the ocean in the Chinese market.

According to Bain President Joelle de Montgolfier, Chinese men spend 70% of their money on luxury goods.

But the rising market demand is just the tip of the iceberg in men's clothing.

This year, two of Britain's most successful fashion brands began to run men's wear shops, which undoubtedly conveyed a clear signal to the market: they hope to attract more male customers and enhance their shopping experience.

Burberry said in its report that the brand's sales of men's clothing increased by 26% in 2011, and will soon unveil its first men's wear shop, located just opposite Harold, a famous British department store.

CEO Angela Ahrendts has promised to cut Burberry men last year.

Sales doubled this year, and this year will focus on fashion suits, such as the famous design of Gregory Peck, the slender 2 button suit.

Sarah Burton, the creative director of the British brand Alexander McQueen, opened the first men's wear shop on Saville street, the famous British fashion street, and plans to provide men's customized services for the first time.

At the same time, it also cooperated with the famous H Huntsman & Sons tailor shop on Saville street.

The founder of Alexander was an apprentice at the Anderson & Sheppard tailor shop at Saville street corner when he was young. He later made a custom suit for Prince Charles and became a legend.

In June this year, Prince Charles held a fashion show London Collections: Men in St. James's palace near Saville street.

This is the first time that London has held the men's fashion week. It has established the importance of men's clothing industry in the UK and overseas markets.

According to GQ's editing of Dylan Jones, according to the 60 press conferences held in the past three days, London Collections: Men is enough to reflect London's menswear design style.

"This is the proof of the rising demand for men's clothing, not showing off."

Jones said, "the original men's wear on the fashion show was ordered.

Before, the media and buyers asked us to choose a fashion show on a auspicious day. That's what we did.

Of course, we didn't expect just one season's fashion show to bring everything.

Fortunately, however, as representatives of men's clothing in Milan, Tom Ford and Alexander McQueen all hope to participate in the second quarter of January next year, London Collections: Men, which is not only an encouragement to original design, but also for the development of the industry itself.

Seeing Prince Charles wearing a double breasted custom tailored suit made in Anderson & Sheppard tailor's shop, there is always a sense of surrealism, like seeing a model, wearing a sport leopard skin sweater and wearing a Mickey Mouse hat on the head.

However, it is not surprising that the British royal family is involved in the fashion circle. After all, it can attract the most influential men's buyers and media in the world, and make London's fashion activities richer.

Caroline Rush, director of the British Fashion Association, admits: "the fashion show attracted media and buyers from more than 20 countries, and the media reported that it was worth 30 million pounds."

Men's wear website begins to rise

The world's largest luxury group has been working to improve their share in the men's wear market.

The Paris based PPR group, the owner of the Gucci group, took the Italy tailored suit brand Brioni revenue in January 2012, and announced in July that Givenchy's men's wear chief.

Brendan Mullane will be the new creative director of Brioni.

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Meanwhile, the Swiss luxury goods company, Mr, has recently poured heavily into the men's clothing website, Mr Porter. The website, which was launched last year, focuses on men's wear and is a series of websites with the successful women's wear website.

Editor in chief Jeremy Langmead believes that such fashion websites will contribute to the rise of men's clothing industry.

"Generally speaking, men go to boutiques to buy them.

No advice will be given to other men. "

He said, "however, on the Internet, you can quietly consult all kinds of information, and even browse some fashionable blogs, such as The Sartorialist, A Continuous Lean, Selectism, Style Salvage, Last Style of Defense, and so on.

Men can now understand fashion information through many channels.

Besides customers searching for designers and product information, fashion websites like Mr Porter will introduce various products and even publish the measured sizes of different sizes of clothes.

As a commercial development director of Yoox group, which has multiple brands, Magali Ginsburg has also noticed the improvement of men's fashion taste through the network try function.

"Our male customers are more and more aware of their clothes and are interested in this information.

They will choose the brand they trust and conform to the fashion trend.

Since 2000, Yoox has started to do men's clothing online shopping, and in the past two years, the two digit growth of men's clothing market share has been achieved. Compared with the past, the growth rate of women's wear market is just the same as before.

At the same time, men's clothing types are more diverse, including tailored suits, casual wear and accessories.

Fashion becomes a topic among men.

LVMH, the world's largest luxury group, will be a classic.

As a symbol of its entry into the men's wear market, Berluti, the leader of the brand, is the son of Antoine Arnault and the director of art Alessandro Sartori.

In the first season, there are several influential designs in the men's wear series: a cashmere coat with beaver hair collar, and a green leather jacket, which looks very similar to the brand leather shoes of the brand.

At the same time, customers can also choose other colors of leather. If they want to change colors after buying home, they can also be taken back to the store for re dyeing.

In August, the first Berluti lifestyle shop opened in Harold's department store.

Jason Broderick, director of Harold's men's wear department, also talked about the change in menswear shops: "in the past, most men's clothing was chosen by women for their partners.

But now men are becoming more and more aware of the importance of styles, and fashion has become an exchange language.

Instead of fighting quickly, they buy clothes instead of women, and think about how to fill wardrobes.

In order to celebrate the Berluti launched the second season men's wear series, that is, 2013 spring summer series.

Arnault invited many media and buyers to participate in the private dinner in the Paris imperial palace garden in the center of the city. It was the first time that such a fashion event was held in this historic building. The organizers spent four days to complete the layout.

In the central chessboard lawn, there are all kinds of Berluti shoes, ranging from dark purple to bright yellow.

The casual wear displayed at the dinner is also extravagant. For example, Japanese style overalls are made by hand sewing in Turin, Italy.

At the dinner, I was sitting next to the Imran Amed, founder of The Business of Fashion, the fashion industry intelligence website.

In his view, the rapid growth of men's clothing industry is not only brought about by the Internet, but also more about men's interest in styles and colors, and paying attention to fashion suits again.

"For a long time, men prefer dark colors," he said. "Last year, color and patterns began to penetrate into men's clothing design, giving them a good excuse to upgrade wardrobes."

Amed attributed this interest to the use of color, especially Raf Simons, adding many lively elements to the 2011 spring and summer men's wear series designed for the German brand Jil Sander.

The open-air conference in Florence heralded an unusual storm approaching.

"In the past, people never thought they would wear bright suits, but every press conference next season would be colored and patterned."

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Women brands come from behind

In the past few years, suits have become more and more popular among young people, and their interest in luxury goods is also improving.

When luxury groups are busy investing and building signs for men's wear, women's fashion brands are also making up for their shortcomings in men's wear.

In recent years, Jimmy Choo, the most popular footwear brand, has designed a fancy lifestyle series for H&M in 2009. Both men and women are sold and sold out in a week, reflecting the huge demand for Jimmy Choo men's shoes in the market.

Two years later, in the 2011 autumn and winter series, it also released a series of men's shoes, which provide all kinds of basic shoes as well as women's shoes, and have unique taste, such as camouflage horse hair, high sports shoes, very suitable for those who love weird clothes, and the classic black buckle shoes will surely resonate with conservative fashion people.

Jimmy Choo's joint creative director Simon Holloway feels the shift of market focus, and men's shoes are obviously one of the highlights.

"We are concerned that department stores are expanding their men's shoes retail areas, including Selfridges department store on Oxford street in London, Le Bon March E department store on the left bank of Paris, Barneys high-end department store in New York, and Bergdorf Goodman fashion boutique in Fifth Avenue.

Why can't a man have his own shoe cabinet like a lady?

Amed acknowledges that his first reaction is: why men choose a brand dominated by women's shoes.

Now he knows that if the product is popular, men's shoes will prevail.

"At the dinner, when I found that the man sitting next to me was wearing a very nice pair of handsome men, I realized it."

Amed said, "when I came to praise him in the past, he confessed a little embarrassed, and this was the Jimmy Choo 's shoe.

Therefore, if the brand of men's shoes can go to the market, it will definitely arouse the aesthetic sympathy of men.

At the same time, some other brands of women's shoes are also entering the men's shoes market.

For example, Christian Louboutin opened its first men's boutique in Paris in August 2011, and opened another one in New York's meat Fashion District in August this year. At the end of this year, it plans to open one in Denver's London street and Losangeles.

Louboutin men's shoes will still use the bottom of the logo red shoes, and fur and embroidery elements should be added to the design to show individuality.

Designer Louboutin argues that men are always interested in fashion. Only recently retailers have begun to cater for their unique needs.

"Accessories are especially important for men, but brands rarely pay attention to these needs.

Fortunately, this is an organic process, there is demand, and now the market is beginning to cater to these needs. "

Re planning of retail area

Selfridges Department apparently noticed this and launched the world's largest men's shoe department in November.

Sales director David Walker-Smith explained: "we find that the trend of men shopping is rising, and our coping style is to provide them with the most authoritative men's shoe terminals in the world.

But the establishment of men's shoes is only the first step in our men's clothing expert program.

In August of this year, after the design of Alex Cochrane, we re planned the retail area.

In the past, world class department stores were ingenious in the layout of women's clothing retail areas, but there was no precedent for such a large-scale design for men's wear.

For us, this is a good chance to break the barriers of men's and women's fashion and make men close to fashion.

Over the past 18 months, our list of customers has changed a lot. The main customers of high fashion were international buyers. But now we find that men in London choose to wear clothes like Dries van Noten to work.

This market is totally different from the past, and of course it is more interesting. "

Pop culture and celebrity stars also play an important role in the trend of men buying fashion.

In such small dramas as "mad man" and "empire of the Atlantic", the trend of tailoring suits is often reflected, thus encouraging young people to understand the charm of suits.

At the same time, Beckham's public figures also show the audience that men who are interested in fashion are handsome and full of men.

In August this year, the former British soccer star wore his own navy navy single breasted wool suit at the opening ceremony of the Olympic Games, with a silk necktie and a white poplin shirt and a white scarf, all made by Mayfair's tailor Thom Sweeney.

At that time, no one would have thought that the clothes would occupy the headlines of all newspapers, as fast as the speedboat he was driving.