Guangzhou: "Growing And Changing" Of World Famous Convention And Exhibition City

Guangzhou is an important exhibition center city in China, known as "China's first exhibition". After more than 40 years of development, each session of the Canton Fair now has more than 15 billion dollars in export turnover and more than 120000 customers. It is the exhibition with the largest exhibition scale, the largest number of visitors, the highest degree of internationalization and the best exhibition effect in China.

as everyone knows, Guangzhou Industry is good at light industry and processing industry, which is influenced by multiple factors of history and geography. Guangzhou is located in the coastal area of South China. For the sake of ground line politics and national defense, in the era of planned economy, the proportion of economic construction in the national plan is small, and the proportion of state-owned investment in basic industry and heavy chemical industry is low. Industrial construction focuses on light industry to meet people's daily life.

In 2002, the vice president of Frankfurt Exhibition Company visited the Canton Fair. He was surprised by the warm negotiation atmosphere at the fair, and said that even in Germany, a big exhibition country, it is hard to see such a scene in recent years. In addition to the Canton Fair, there are more than 70 exhibitions in the drawer hall of the China Export Commodities Fair every year, including one

The furniture exhibition, the building materials exhibition, the beauty and hairdressing products exhibition, the lighting exhibition, the paint drawer, the medical equipment drawer, etc., which are held twice a year in, are mostly large drawers with more than 1 square meter, and have considerable influence in the industry. In addition to the Guangzhou Trade Fair, the Guangzhou New International Convention Center, which was established in 2003, covers an area of 700000 square meters, making the area of Guangzhou's exhibition hall the first in China, which also laid a solid foundation for the Asian exhibition center city in Guangzhou and the core exhibition city in the Pearl River Delta.

with Canton Fair For example, 83 exhibitions were held in 2000 and 860000 square meters of exhibition space was used. For a single pavilion, such a high utilization rate is rare in China. The exhibition halls of the Canton Fair have been in a state of saturated schedule for a long time, especially the supply of good exhibition venues exceeds the demand.

Guangzhou's exhibition industry is so prosperous for its own reasons. The success of an exhibition may depend on the subjective efforts or accidental factors of the organizer, but the prosperity of the exhibition industry in the whole region must have its profound objective factors. South China is one of the most economically developed regions in China. As an economic barometer, the exhibition industry naturally has a solid foundation for development and prosperity.

This foundation can be summed up as having industrial advantages and market advantages. Industrial advantages refer to the industries involved in the exhibition theme. The local area has advantages over the whole country; Market advantage means that commercial exhibition is one of the forms or means of enterprise promotion, and the exhibition location is the target market or main target market of enterprise sales.

obviously, Industrial advantages It is conducive to attracting exhibitions, because the target of attracting exhibitions is local advantageous industries, and there are many manufacturers; The market advantage is conducive to investment attraction, because the buyers or target customers required by the exhibition are mainly local. Guangzhou is the capital of Guangdong and the central city of South China. Its exhibition industry is based not only on itself, but also on the whole South China market. The prosperity of Guangzhou's exhibition industry is closely related to the economy of South China, especially Guangdong.