Clothing Business Enterprises Embrace Logistics

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In the reality of shrinking physical sales, there are more than 3000 garment enterprises in Humen, Dongguan.

Under the promotion of enterprises and the government's guidance, the E-Commerce Association was formally established on the 17 day of the local government. Through the sharing of resources and the reduction of costs, it will enhance its strength in the competition with Jiangsu and Zhejiang predators.

Big dream of small business operators

In November 11th, "singles day", Chen Yongyang sold nearly 200 thousand yuan of merchandise this day, and then hurried to prepare "double 12" promotional activities.

Chen Yongyang's dressing is not fashionable. He can't see that his online business has achieved annual sales of over 30 million yuan.

The first job was to repair flat cars for clothing production. After that, he opened a garment processing plant and failed because of the lack of fashion.

In April 2010, a designer who had worked in his clothing factory returned to Humen to find out that he wanted to open a shop. At that time, Chen Yong Yang was looking for a way out, so he put in 160 thousand yuan to go there and sold children's clothing.

2 months later, the designer left, even typing, Chen Yongyang did not give up, insisted on learning while doing, with the help of several peer friends, the business grew bigger and bigger, becoming the "boss" of Humen clothing business.

Chen Yongyang laughs and says that although he is only selling children's clothing now, he will build a Chinese version of Disney in the future.

Pioneered the "1+1" mode

In Humen, there are still a group of people who are purely interested in e-commerce and are directly engaged in selling clothing online.

There are only 8 people in Heilongjiang who win over the world. In Humen, they have rented an inconspicuous storefront. The turnover of several computers is as high as nearly ten million yuan a year.

In addition, many famous clothing brands in Humen town such as YISHION, Song Ying, Yi Xun, etc. have also opened flagship stores or online shopping centers on the Internet.

According to incomplete statistics, at present, there are more than 3000 clothing brands and business entities in Humen Town, and 200 of them are more standardized. The annual sales volume of the network is over 5 million yuan, and 100 yuan is more than 10 million yuan.

Humen town responsible for economic and trade responsible person said that the town's sales on Taobao alone amounted to about 2000000000 yuan, and the total sales of all the stores were estimated to exceed 10 billion, of which 8 were garment enterprises.

Tai Ying Dong international is Humen's first attempt to operate e-commerce shopping malls, the first "1+1 (entity shop plus shop)" business model for the Humen e-commerce market has nurtured many successful network operators.

Sun Chao, deputy general manager, said that more than 500 shop shops on the 5 floor of the shopping mall were already full, and then increased 7 and 8 floors.

Sun Chao said, at present, Humen town has begun to try electronic commerce clothing enterprises have about 6, of which about 10% have already taste the sweetness.

Humen town had had the intention of integrating garment companies to enter the online shopping mall, and organized thousands of enterprises to enter Taobao collectively.

Chen Yongyang said frankly, the competitive disadvantage of Humen lies in the sales platform, logistics cost, and the supply of raw materials such as cloth.

For a garment, Jiangsu and Zhejiang enterprises can earn several yuan by selling 20 yuan, while the cost of light in Dongguan and even Guangdong may need 20 yuan.

The reason is very simple. In Hangzhou, Taobao, several major logistics giants are also concentrated in Jiangsu and Zhejiang, and the cost of local businesses enjoying the same services is lower.

In November 17th, the first town E-Commerce Association of Dongguan was formally established in Humen.

The aim is to bring together thousands of enterprises in Humen and develop together.

Chen Yongyang believes that the most direct benefit is to "help each other", sharing the experience of success and failure, and the "borrowing" of talents.

In terms of cost reduction, a super billion Association will have the capability to get more "traffic" for Taobao and other platforms, and also allow logistics providers to offer higher discounts.

President of Dongguan Electronic Commerce Association Xiu Yi said, "not only in terms of logistics, in fact, talent and data can be shared."

He believes that after holding together, we can make good use of social resources to expand the brand.