Dialogue With Chinese Home Furnishings Industry Leader Lin Zuofan

In the clothing industry gathered by crocodiles, the home dress industry staged a black horse breakthrough, and the brand of household clothes also grew savagely in the cracks.

It is worth noting that the faction is growing up as a new star in the industry.

Statistics show that the brand of pangbang slave occupies most of the home furnishing market and leads the development of the industry.

How did the pun ban go to the leading position in a few years? How does the punie slave reclaim the original market? Where is the home furnishing industry? With these questions, the reporter made a special trip to the leader of China's home furnishing industry and general manager of pun ban brand.

Sir.

A dream of home clothes

"Choice

The choice of pie slave is because I have seen the market prospect of home furnishings. Although it is still more difficult now, the market potential of household clothes has been excavated by about 10%. In the face of this near blank market, I feel full of passion.

It has always been my dream to let everyone in the country have a suitable home furnishing suit while maintaining comfort without losing fashion and happiness.

Asked why he chose the home furnishing industry, Lin said.

Lin has a high reputation in the industry. In 2008, he took over the brand of pun ban from Ma Dong. Many people thought that Lin was too risky because the overall market of home furnishing clothes was very small, and the training of the market was basically in a blank state.

It is difficult to make a major breakthrough.

"At the beginning, the pressure was really great, the market should start from the most basic concept, and the share of the pie was not big, but I could not live up to my passion and Ma Dong's trust, so I made up my mind to make sure the pie was good."

When Lin talked about the first eventful years, he smiled and smiled.

Lin, who has more than 10 years of experience in brand operation in the garment industry, quickly changed the major movements of PON slave.

Strong layout of the national market, invited star combination Phoenix legend as brand spokesperson......

Through a clear idea of brand operation, meticulous planning, advanced operation concept and efficient execution, in a few years, Pang Nu has become a well-known household clothing brand.

Home is a playground and crazy at home.

In 2011, pun ban signed the famous legend of Phoenix.

Lin Zong thought, "they are infected with many people by their positive, healthy, passionate and upward spirit, and have won many people's affection.

The potential of the Phoenix legend is not an accidental phenomenon in China.

This is also in line with our brand.

We firmly believe that pun ban has such potential.

Lin said: "home furnishing clothes are also fashionable, and home furnishing clothes can also be very fashionable."

Puninon's household clothes have the same legendary gene as Phoenix, which can bring freedom and happiness to people's home life.

Pursue freedom, enjoy passion and create happiness at any time and anywhere. This is the LOHAS life experience of sending a slave's home clothes.

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The LOHAS advocated is to remind people to have passion and happiness at home, that is to say, 'crazy at home,' to treat your family as your playground, to completely relax yourself and experience freedom and happiness.

Lin said, "the goal of sending pun slave also contains: let the people who are not willing to be conventional, enjoy the joy atmosphere of home life and life party, and show their unique style."

Fortune favours those who have dreams.

During the interview, the reporter was always infected by Lin Zong's passion and impressed by his wisdom and advanced thinking. He was moved by his steadfastness and perseverance.

I have seen from Lin general that the achievements of pong ban have become the past, but the more remarkable achievements have not yet come.