ZARA Yangzhou Flagship Store Has The Largest Single Storefront In China.

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The last day is a grand opening.

This noticeable advertisement has attracted the attention of Yancheng consumers.

People's impression is that ZARA's shop is located on the most upscale streets in the world: New York Fifth Avenue, Tokyo Ginza, Roman Kondo Siti and Paris Champs Elysees. Now it has opened to our doorstep, bringing us more experience and rich imagination.

A few days ago, reporters went to camp early to see how Yangzhou ZARA was.

ZARA flagship store in Yangzhou

The largest single storefront in China

On the southeast side of the first floor of JINGWAH City, from the south to the north, one side opens three ZARA facades and the other four famous Inditex companies in Spain.

Brand Pull & Bear, Massimo Dutti, Stradivarius and Bershka should be in line with the concept of "high street fashion" brand and go all the way, as if walking through the most fashionable fashion streets in the world.

"Yangzhou's good economic vitality, consumption potential, business prospects and the unique environment of JINGWAH city 4A sightseeing scenic spot are very impressive. This is the main reason why we choose to shop in JINGWAH city.

ZARA these three facades are children's wear, women's wear and men's wear three major areas, together constitute the flagship store of Yangzhou ZARA, with an area of 2600 square meters.

All our decorations are designed by the Spanish professional team. In order to achieve the most fashionable store effect, our decoration cost is about 15000 yuan / square meter.

Wu Yihuan, a commercial development manager from ZARA headquarters in Shanghai, briefed reporters.

2600 square meters, the largest single storefront area in ZARA in China today, Wu Yihuan believes that the spacious and elegant shopping environment will fully show the colorful ZARA. "For example, in the women's clothing area, we can also subdivide into different fashion subjects, such as professional wear and princess dress.

From this point of view, the ZARA store in Yangzhou can be described as one of China's largest flagship stores in ZARA.

To expand turnover efficiency

ZARA there are two discount seasons in a year.

What is fashion? GUCCI big name, Armani cosmetics is not fashionable, but thousands of dollars of wallet and belt, not everyone can fashion up.

For the vast number of consumers, "fashion" is the first time to seize the fashionable elements in the international fashion market.

"This is exactly why the public is concerned about ZARA."

Wu Yihuan introduced that ZARA will launch 20 thousand fashion clothes every year.

"There will be about 15 thousand stores in Yangzhou every year," he said.

The new products are delivered to stores two times a week and there are a lot of new shelves every week.

In order to expand the turnover efficiency, Wu Yihuan introduced that ZARA has two long discount seasons in a year, one is from May to August each year, one is the end of December - the next February.

All of this, with ZARA as the international fast fashion brand to open shop, feel the international forefront of fashion trends, for Yangcheng consumers is no longer a luxury.

Business circle competition is more intense

JINGWAH city has planned a series of promotions.

As the top of the top five global parity clothing brands, ZARA occupies a young and high-end consumer market.

No doubt, the competition of Yangcheng business circle is also fierce as the formal opening of ZARA.

"Take Shanghai as an example, ZARA opened for a month, and Shanghai's 1/5 fashion consumption went there, shaking Shanghai's business circle."

The general manager of JINGWAH, Qiu Wen Yi, for example, said that the presence of ZARA has enhanced the competitiveness and attractiveness of the Western business district.

In this regard, Golden Eagle Wenchang shop believes that ZARA is the leader of fast fashion.

First settled in JINGWAH city is bound to bring new vitality to business in the western region.

"Let Yangzhou customers have more choices to enhance Yangzhou's urban fashion."

Huang Jie, an associate professor at the University of Commerce, believes that the competition between business circles will also be a dislocation competition between high-end brands.

Qiu Wenyi said, "the Mr. male gentry hall, which is synchronized with ZARA, has brought together more than 30 boutique men's clothing, aiming to create a Yangzhou fashion brand gathering ground.

Looking back to the past 2012, in order to maintain the elegance of JINGWAH's fashion capital, JINGWAH city seeks to change and innovate. In August, the "F3 vitality fashion city", which was heavily invested in August and located at 3F's hi tech cinema, attracted many people's patronage. Many famous restaurants at home and abroad, including 4F and 5F, attracted people's patronage.

Of course, in addition to the increasingly rich commodity structure, JINGWAH's unique concept of "entertainment and retail promotion", such as dinosaur exhibition, rain forest exhibition, national defense science popularization exhibition, ocean exhibition and alien science exhibition, has enriched the life of the citizens.

With the opening of Alice women's hall, F3 vitality, fashion city and Mr. men's gentry hall, shopping mall's shopping structure is becoming more and more perfect, making consumers have a wider choice in comfortable shopping environment.

In addition, JINGWAH city parking convenience is also a very important factor. In the second half of this year, the west gate opened a new block for parking. At present, JINGWAH has more than 4000 motor vehicle parking spaces.

It is reported that in order to congratulate the opening of ZARA, Pull & Bear, Massimo Dutti, Stradivarius, Bershka and Mr. men's gentry hall, JINGWAH has integrated hundreds of famous clothing brands and many restaurant stores in the whole city, and has specially planned a series of super preferential promotions. 32% off of the costumes and 20 of the boutique restaurants have launched the 6.8-8.5 discount discount, which is very attractive.

Why JINGWAH?

Western business centre is already mature.

ZARA set up a shop in JINGWAH City, Wu Yihuan told reporters. "What we are looking at is the consumption power of Yangzhou, and the prospect of JINGWAH city."

Reporters learned from the city commercial bureau, this year, in the overall poor business environment, JINGWAH City Life Plaza in the first three quarters, an increase of 20.3% over the same period.

"Turnover is expected to exceed 1 billion 600 million yuan this year."

Qiu Wenyi told reporters.

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In Qiu Wenyi's view, ZARA is settled in a simple sense of "fashion for fashion". The event itself marks the maturity of the western commercial center dominated by JINGWAH.

"Many people used to look at JINGWAH city with questions.

From the opening up to now, in five years, the world fashion giant has settled here, enough to end any doubts.

In April 15, 2007, the JINGWAH City Life Plaza officially opened.

In December 22, 2008, Jinying international officially signed into JINGWAH city.

At the end of October 2009, JINGWAH city leisure tourism area was assessed by the national 4A scenic spot.

At the end of 2010, the carnival amusement park was introduced.

In May 2012, the five star standard G Hotel opened.

In August 2012, the opening ceremony of major projects in western new town and the foundation of -A6 city complex in JINGWAH city center were laid down.

It is reported that the -A6 city complex of JINGWAH city is located on the east side of JINGWAH Life Plaza, with a total construction area of 243274 square meters, mainly in business, office, leisure and entertainment, catering, housing and so on.

The A6 city complex will connect JINGWAH city Living Mall and connect the aerial corridors to the world's super large commercial layout.

Looking back at the development of JINGWAH City, every year we have invested heavily.

Today, 190 thousand square meters of life square has completed 96% of the whole hall investment.

"For large Mall, this investment proportion is very rare."

Yang Tai Jie said.

"Entry of a capital account brings rapid development and will attract new capital. JINGWAH city has achieved a virtuous circle of sustained development."

Huang Jie believes that this is the foundation of a mature business circle.

Qiu Wenyi hopes that the entry of ZARA will speed up attracting more international brands to JINGWAH, and will increase the consumption power of Yangcheng.

And the responsible person in the western new town looks forward to it.

The growth of force can stimulate the rapid development of new Chengxi District, and become an important supporting pole for the construction of headquarters economic belt. It forms a new urban area with modern service gathering area and ecological livable living area.