"Singles Day" Electricity Supplier War: All Major E-Commerce Promotions Use All Means.

In November 11th, "singles day" will soon be approaching. This entertainment festival, which has only been spread to young people in the campus, is now under the guidance of fierce commercial competition of the major shopping websites in China, and has evolved into a huge "Shopping Festival" with huge participation. In November 11th this year, China's most popular shopping websites such as Taobao Tmall, Jingdong, Gome, suning.com, Dangdang, Amazon and so on, all of which made every surprise attract a boost for the November shopping boom.

In 2011, Taobao's "double 11 shopping Carnival" created a total turnover of 5 billion 200 million yuan, the proud achievements of other e-commerce peers envy. At the end of October this year, Taobao's "50 percent off mad rush list" was released, and all major e-commerce websites also acted quickly. Gome has launched "department stores every day half price", "Book 0 yuan purchase", Jingdong also "bare price to help" off "light", "digital highest direct drop 2000", 1 shop "full court digital seventy percent off", suning.com, Dangdang, Amazon and so on have all entered "November singles shopping Carnival month / week".

At the same time, it will not only be "Jiayuan" and other dating sites, but Ctrip and other tourism business providers have launched a limited time tour, and jumei.com, group 800, handshake net and other group buying websites have also launched "singles day" marketing. Wedding dress The bachelor's Music Festival and the "light off" gift package are used to "get busy".

Jiang Qiping, an information research center of the Chinese Academy of Social Sciences, pointed out that the price reduction of the "11.11" e-commerce website was in another round of competition promotion under the background of the last round of Jingdong, Suning and Gome's "price war".

The development of e-commerce in China has reached a critical stage, and the market has been expanding. There are limited funds for "wolf meat and less meat", and businesses are hard to make money. They are in a predicament, so they have to earn more opportunities through more frequent and fierce price competition.

Experts say this November Carnival will be another. Competitive promotion The price war. Behind the discount of the "Big Bang" and "life and death" discount, most businesses are in a dilemma: if the price is true, the businessman will spit blood. If the price is false, consumers will not buy it. From the last battle, we can see that almost all of the major e-commerce enterprises have similar promotional and price cutting measures, which may make the stronger and weaker weaker, but not the real meaning of "life and death competition".

Jiang Qiping warned businesses. E-commerce industry Up to now, transformation is the right way. All along, the "Chinese manufacturing price war" will not come to a bad end. Businesses should turn their attention to product diversification and service differentiation.

Experts also warned consumers to consume rationally, not only to decide whether to buy or not, but also to consider the quality, brand and demand of consumers.