The Superiority Of Garment Manufacturing Industry No Longer Faces The Transformation Of Garment Enterprises.

2012 China clothing The positioning of parallel meetings of the general assembly: manufacturing and reconstruction of advantages

2012 the "positioning: manufacturing and advantage reconstruction" of the parallel conference of China clothing convention was held in Beijing on the morning of November 24th. Guangzhou fruit Clothes & Accessories Lin Weijian, chairman and general manager of Zhejiang Ltd., Shen Yingqin, chairman and general manager of Shen Yingqin, clothing and Trade Co., Ltd., general manager of Huang Shali, Jack, President of Ruan Jixiang holding group, Guo Guoqing, Professor of Business School of Renmin University of China, Yang Wensun, chairman and general manager of Meyer Group Co., Ltd., respectively, delivered a speech on the theme of the conference.

Mr. Zhang Yong, director of marketing research center of Beijing Technology and Business University, unveiled the theme of the meeting. He said: "under the current situation, positioning is undoubtedly a very important issue for our clothing industry. The traditional advantages of the garment manufacturing industry are not as obvious as in the past dozen or 20 years. To maintain or further enhance the overall advantages of other enterprises in China's garment manufacturing enterprises and apparel industry chain, it is obvious that transformation is needed. How to transform? A core issue, from a strategic point of view, is that every enterprise should be repositioned under the new competitive environment and new demand.

Mr. Lin Weijian, chairman and general manager of Guangzhou Li Guo Clothing Co., Ltd., brought the voice from Li Guo people: the development of the brand originated from the enterprise positioning, and the development and innovation of the brand originated from DNA. "There must be a market for innovative products, and R & D is the core of an enterprise." Lin Weijian said.

Although the firm believes that R & D is the core of the company, its clothing remains its own factory. Lin Weijian believes that from independent research and development to supply chain must be firmly grasped in hand, without their own factories will make clothing brand enterprises in a passive situation. Because only efficient supply chain and supply chain management can produce competitive, competitive products.

Shen Yingqin, chairman and general manager of Zhejiang Qiao Tong Garments Co., Ltd., delivered a speech entitled "corporate social responsibility, made in China" at this parallel meeting, expressing the firm positioning of Jordan's clothing to uphold "responsibility, quality". "A company with strong sense of social responsibility can produce first-class products to get the respect of the society." Shen Yingqin said.

After 20 years of development, T-shirt Expert Gage (China) weaving and dyeing Garments Co., Ltd. has also come to readjust and relocate itself. Huang Shali, general manager, talked freely about the new leader of the enterprise: "how to do the re positioning must first base on the advantages of the enterprises and innovate the modern management mode."

Over the years, Gage has continuously innovating in products, technology and marketing, and has strengthened the brand positioning of T-shirt experts. "If you don't change yourself and do not transform, one day there will be new T-shirt experts to replace you." Huang Shali said.

As a leading manufacturer of sewing equipment worldwide, Jack holding group has been insisting on serving the garment enterprises for many years. President Ruan Jixiang has also brought his own understanding of positioning: "the positioning of an enterprise is how you think about your future strategic development direction."

Ruan Jixiang believes that enterprises should effectively integrate their advantages around customers so as to form a distinctive position in the eyes of others. "Homogenization is becoming more and more serious. Everyone is doing this. We must take the road of innovation with our own characteristics. Focus on a preemptive positioning on the product. Only in this way can we maximize the value, occupy the market and build our own brand in the competition. "

Guo Guoqing, Professor of Business School of Renmin University of China, gave a wonderful comment after speaking: "in the face of the new situation, Chinese manufacturing industry If we want to give full play to the new advantages, we must restructure the industrial layout. This requires enterprises to focus on technological innovation, pursue differentiation and focus, and win customers and increase profits through services. Only in this way can enterprises remain invincible forever.

Yang Wensun, chairman and general manager of Hubei Meyer Group Co., Ltd. made a final summary: "in the process of transformation from the low end to the high end of the industrial chain in China's garment industry, we have lost the competitive edge. At such a moment, we do not invite experts to lecture. Instead, we invite our entrepreneurs to explain their positioning to them in a unique perspective, clarify their positioning in the light of their own business reality, and how to implement their own development strategy in accordance with their own positioning so as to make people very educated."