The Main Features And Effects Of The German Exhibition Industry

According to the ranking of turnover, six of the ten famous exhibition companies in the world are German.

Every year, Germany conducts international trade.

There are about more than 130 exhibitors and 17 exhibitors. Nearly half of the exhibitors (about 48%) are from abroad.

In terms of clothing exhibition facilities, Germany is also the number one world exhibition power.

Germany now has 23 large exhibition centers, of which more than 100 thousand square meters of exhibition centers have 8.

At present, the total area of German exhibition is 2 million 400 thousand square meters, and three of the world's four largest exhibition centers are in Germany.

Located in the center of Europe and conveniently located in Germany, it ranks first in the world exhibition country. It attracts about 10000000 visitors both at home and abroad every year, bringing about 250 thousand full-time jobs to Germany and about 45 billion of Mark's income.

There are some exhibitions in Germany every year, of which more than 130 are influential pnational exhibitions, and nearly 120 of the world's 150 most important exhibitions are held here.

These exhibitions have a history of dozens of times and are truly authoritative exhibitions.

Frankfurt, Munich and Dusseldorf are all famous international exhibition cities. They have supported the exhibition as a pillar industry, mobilized various departments to promote this cause, not only built the exhibition hall, but also issued a series of encouraging measures and preferential policies to attract exhibitors and spectators.

German exhibitions provide excellent professional services to exhibitors and spectators.

Although the exhibition hall is large in scale, its facilities and services are all people-oriented and convenient for the audience.

What is even more remarkable is that most of the exhibitions will still receive statistics and analysis materials of exhibitions during a long time after the exhibition ends, which fully reflects the Germans' rigorous and conscientious work style.

Most German fashion shows need to buy tickets, and the tickets for professional exhibitions are more expensive.

In Germany, the proportion of foreign exhibitors reached 48% in the exhibition with cross regional influence, and the proportion of professional audiences abroad reached 50%, with an average ratio of 25%.

In the past two years, the number of exhibitors in China has also increased by 5 continuously, indicating that China's export trade is relatively strong.

The Hannover Exhibition Center is the largest exhibition center in Europe. Due to the redevelopment of World Expo in 2000, its indoor exhibition area has exceeded 460 thousand square meters. The Frankfurt Exhibition Center is the third largest exhibition center in Europe, with an indoor exhibition area of 292 thousand square meters, and the indoor exhibition area of Munich Exhibition Center is 290 thousand square meters.

Although the scale of these pavilions is large, the exhibition hall is still expanding because of the good momentum of economic development in German exhibitions in recent years. The exhibition area in the whole country is growing by about 2% annually.

The exhibition center in Germany usually has conference centers and facilities, and pays attention to the function construction of the exhibition hall and the coordination of the surrounding facilities. The surrounding railway, bus, subway, freight station, aviation, accommodation and other conditions are very convenient, and the combination of city tourism, entertainment and culture, so as to make every participant feel good and deeply attracted to the city.

In addition to the host companies and venues, there are many related exhibition services in Germany, such as booth design and installation, electrical installation, equipment and furniture supply, cleaning and so on. Their annual turnover is also very impressive.

Statistics show that most German enterprises believe that participating in exhibitions is superior to any other means in enhancing company visibility, displaying innovative products and collecting information, while the effect of the Expo is second or third when concluding contracts and directly affecting the decisions of customers.

According to statistics, exhibitors spend 1 yuan on the exhibition, which can bring about 40 yuan of contracts on average.

These advantages keep the German exhibition economy stable, and will not threaten the development of e-commerce in the foreseeable future.

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The expansion of the European Union and the unification of European currency, the exhibition in Germany can attract more and more foreign exhibitors and visitors, which has benefited the exhibition economy in Germany.

At the same time, the exhibition economy in Germany is developing rapidly abroad. On the one hand, more and more German exhibition companies are holding exhibitions in foreign countries. On the other hand, more and more German enterprises are participating in the exhibition.

For example, the Hannover Exhibition Center, the Munich Exhibition Center and the Dusseldorf Exhibition Center, together with the establishment of the German International Exhibition Co., Ltd. in Shanghai, have held a series of exhibitions in China and become shareholders of the new exhibition center in Shanghai.

At the Shenzhen high tech achievement fair, the German group is also the largest group of clothing exhibitions in overseas groups.

Germany with several decades of development history

It is very enlightening for the construction of our country's fashion exhibition industry.

The exhibition industry cooperation between the two countries is gradually developing.