Footwear Market Observation At The End Of The Year

According to reports, the electricity supplier "double eleven" crazy

The heat gradually faded away. On the 24 day, the first day of the first weekend of the first wave of entity merchants came to a two-day break.

Reporter survey found that after the "double eleven" big promotion, many shoppers were smarter and more rational when shopping, and then bought them after shopping at three stores.

Other consumers, "just look at it, don't buy it", make the mall a fitting room, and then go shopping on the Internet shopping platform.

Insiders admit that this year's electricity supplier "double eleven" promotion has digested many purchasing power, especially

,

Sales of goods such as Zi were obviously affected. "Next Taobao has to engage in" 12. 12. 12 ", so that many shopping malls have pinched a lot of sweat. It is predicted that the promotion efforts of entity businesses will further increase their response.

Smart and smart people go to shopping malls

"It's too hot to stand in the cabinet and it's too hot". "It takes 20 minutes to line up all the time."

Yesterday afternoon, reporters came to the Plaza, found that almost everywhere in the shopping malls, one to two layers of roller staircase full of people.

In the women's shoes area, the test shoes and stools are full of trial workers, and a lot of shoes are placed on the shoeboxes, like street stalls.

In some of the more popular counters on the two floor, because of too many people, the salesperson said, "in addition to overcoat, others."

No tests are required. "

Many people were sweating with sweat. The whole store was as hot as summer.

"Anniversary, inter year promotion" activities are definitely the most cost-effective ones. The promotional activities on the Internet seem to be very strong, but new products are relatively small. They may not be able to buy their favorite new models, but they may also encounter problems such as slow delivery and trouble shooting.

In terms of price, many women's shoes in the land Plaza are similar to the discount activities on the Internet.

Customer Liu said that she did not buy anything during the double eleven period, and had been "stuck" to the shopping mall to celebrate the anniversary.

Shopping malls are very busy.

This weekend, almost all major shopping arcade in Nanjing Road area launched the first round of promotional activities at the end of the year, "99 minus 50", "100 to 300 points", "198 reduction 100", "100 reduction 65".

Consumers are dazzled by all kinds of activities.

In this regard, the choice of goods than three shopping spree shopping "parity" yesterday shuttle in the shopping malls, busy.

"Take a woman's clothing brand as an example, a price tag of 688 yuan clothes, in the new world city is to participate in the" 100 yuan for 300 points, 1.6 points equals 1 yuan "activities, equivalent to the lowest 47% off, through the conversion of accumulated points, to buy cattle accumulated points, etc., the actual amount of payment is about 370 yuan left and right.

And in the place square, the same clothes are part of the activity "99 minus 50, membership card 10 percent off", if there is a membership card, then this dress will cost about 350 yuan, cheaper than the new world city, but without membership card, it will cost 388 yuan, which is more expensive than the new world city.

Miss Wang, a shopping Mademoiselle, talks freely about shopping.

"At the end of the year, especially in some gold ornaments, the discount of shopping malls is very different."

Ms. Zhou said consumers, "take Zhou Dafu as an example, some shopping centers have launched preferential measures such as free labor and fees, and there are no activities in some shopping malls, so we can save a lot of money through preferential treatment."

"I went to the mall today for proofing."

In addition to the "parity family" of goods three, some online shoppers came to the mall yesterday.

"I went to the mall today mainly to make proofs, ready to try out the shoes and clothes that I like, and then quietly copy the number of the goods, and go online to see if there are any identical styles on sale."

In a clothing store in the new world city, a lady Wu told reporters.

"I did not rush to win the merchandise during the double eleven period, and now I am waiting for the promotion of Taobao's" 12. 12. 12 "in December 12th. Today, the shopping mall is mainly designed to experience the feeling of shopping, try new clothes and shoes, and do not plan to buy clothes and clothes in the mall.

Miss Zhang, who has just graduated from school, said.

Entity and electricity supplier goods differences

In fact, compared with entity businesses, although there are more types of products and products, there are still differences between them.

Yesterday, reporters in the New World City recorded a well-known underwear brand of four commodities, the lowest discount of about 67% off, and then reporters to Tmall search found that the four products were not found on Tmall.

"We once conducted a survey to record the sales of some discounted goods sold by Tmall on the eve of double eleven, and then to the market counters for price comparisons, including brand women's shoes and fashion clothes. It turned out that almost all the goods sold on the Internet could not be found in the shopping malls. After checking the number of the goods, the salesmen found that these goods were old goods two years ago, while others were for supermarkets and Internet products."

It also means that online discount activities are more like a virtual factory sale.

According to the insiders, it seems that many brands in physical stores and online stores are selling the same brand, but the actual goods are quite different. For example, whether the discount is in season or in the past? In addition, many brands have some differences in physical distribution shops and network operators when they allocate the proportion of new products.

"Many customers attach great importance to the shopping experience. Take women's shoes as an example. The same pair of shoes marked 38 yards, some of them are large and some are small.

There are professional guides who can provide detailed information to customers, while buying online can only rely on their own judgement.