Explore How Far B2C Electric Business Wins

Recently, Van guest Chen pin CEO delivered a speech at the seventh annual meeting of China online retailing. He said that the enterprises on the B2C platform had never formed their core competitiveness and stayed at a very simple price war level.

Disputes over the electricity supplier platform mean that, regardless of whether or not you would like to admit that, the core of Tmall eleven is the flow plus price war.

"China's market competition is too fierce, and all of them point to the imagination or expectation of more than 10 years ago, saying that China must have a unified China's Amazon." Turning to the difference between China's e-commerce platform and the US Amazon, Chen said that the core competitiveness of Amazon in the United States is the US market, rather than the Amazonian itself.

Chen also pointed out that in the past five years, customers have proved that a large-scale clothing brand can be born on the Internet, which depends on the fashion of products, especially clothing. Futures system is the biggest problem overcoming traditional brands, and customers are relying on data to establish rapid response and flexible supply chain allocation process.

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I asked the national day what is the keynote of your speech? I hope what I said is in line with national day. I just heard it. He said that today's keynote is that everyone should do his or her own work. Do not want to dominate the whole world or be alone. This is also a time when I have seen the problem of Chinese e-commerce market, especially the B2C platform market.

　 B2C platform has not yet formed the core competitiveness.

In 2000, when I was just doing the excellent network, I had an idea of how to make China's Amazon. I think this is looking forward to more than ten years. From 1998, in the minds of investors, there is such a myth that when a business like Amazon will be born. But over the past decade or so, we have not seen too many clear paths in the process.

Some time ago, I told others that it might be China. market It is difficult to have such a business, or to form such a pattern. In the past decade or so, my own feeling is from the B2C platform, my own feelings, I said, may offend the national day, I feel that the B2C platform has never formed its own core competitiveness, if the formation of its core competitiveness, the whole change will not be so fast.

Starting from 2000 to 2004, it was excellent and Dangdang, and later came out a Jingdong. About 05, 06 or 07 years, we all realized Jingdong. At that time, when the pattern appeared almost again, from the beginning of last year, it came out of Tmall again, and then there was Suning again. This change is very fast, and there are certain reasons behind the change very quickly. Moreover, this pattern is very easy to change. I believe that behind these competitors, there is no real core competitiveness in the process.

I have recently been asking a question, what is the core competitiveness of Amazon? I think Amazon's core competitiveness in the United States is the US market, which is the environment of the US market, not that of Amazon itself. China's market is really competitive, and it all points to the imagination or expectation of more than 10 years ago that China must have a unified China's Amazon. Recently, I am obsessed with Hu Hu thinking about this problem. The core competitiveness of the real platform as a platform may not be formed. This is my point of view on this matter.

Perhaps we are based on the Chinese market and expect that the path of complete American imitation may not work. But if this idea is set up, it may give investors a big doubt. Now we can see that the competition of the entire B2C platform is still in a very simple price war. Whether you are willing to admit it or not, it still stays in the price war. Even if we discuss the lively double eleven, double eleven, at the core of it, is Tmall's victory still not a price war?

What is the core competitiveness that deserves our careful analysis? Of course, there are Tmall The traffic is inside, this is very simple, that is, traffic plus price war. So, if so, we really can not see what the core competitiveness of the B2C platform is worth and let's share it with joy today.