Humen Clothing Welcomes The New Atmosphere Of "Industrial Resurgence"

A drop of dew reflects the brightness of the sun.

Two days ago, the seventeenth China (Humen) International Fashion Fair (hereinafter referred to as "Humen trade fair"), from the surface of the enterprise fashion show colorful, to the industrial cluster alliance vertical and horizontal, and then to the industrial cluster platform to build, all through.

Increasingly strong, seeking the new atmosphere of "industrial resurgence".

The closing ceremony of the Humen trade fair concluded that the volume of "intention turnover" and "admission number" were not mentioned.

In addition to the "accident", it is even more convinced that the Humen Trade Fair is pulling away from the original state of the wholesale market and moving towards the influential fashion and creative culture industry. It is bidding farewell to the quantity economy and turning to the value economy.

The reporter concluded a concluding speech. The opening ceremony was that "in a short span of 4 days, the main venue and the various branch venues are flowing, and the franchisees, buyers and professional spectators are in an endless stream". This is in sharp contrast to the number of people entering the field in the past years and the volume of intentional turnover. At the same time, it concludes that many exhibitors are full of praise for this exhibition. They have expressed their participation in the exhibition, publicized the brand, established the image and expanded the influence, and created a new platform for the future development of the enterprise.

In addition to the "accident", it is even more convinced that the Humen Trade Fair is pulling away from the original state of the wholesale market and moving towards the influential fashion and creative culture industry. It is bidding farewell to the quantity economy and turning to the value economy.

The current trade fair special exhibition booth accounted for 87% of the total number of exhibitions, an increase of 7% over the previous session. This shows that the desire of the exhibitors to pursue the brand is growing. It also reflects the change of the exhibitors from the past to the benefit and the value.

The main venue of this trade fair is still on the six floor of the Yellow River fashion city, with a total area of 23000 square meters and a total of 816 booths.

Due to the influence of rendezvous and rendezvous for many years, this booth is still very popular, and all the booths have been basically booked up by enterprises.

At the same time, exhibitors pay more attention to improving their brand image with the help of the influence of trade fair, and compete in the special exhibition booth, so that the proportion of this special exhibition booth in the total number of exhibitions increased by 7% over the previous year, reaching 87%.

Among them, there are old well-known brands such as YISHION, pine hawk, Yim min, fox fairy, Yi Yun Er, Yi Xun and so on. There are also emerging brands such as beetle houses, excellent lovers, G.I, Zuo Ni, Lodi Shi, Yue TSE, etc., which have risen in recent years.

It is reported that the current Humen town of Humen fair continues to use the preferential policies of the past, to free the booth fees for the Humen local garment enterprises participating in the exhibition so as to further expand the influence and popularity of the clothing brand in the town and establish the brand image of "the clothing of the Humen".

Humen Fashion Fair's pursuit of fashion is an eternal theme. This year's trade fair arranged ten fashion distribution events.

Including the "global encounter" - the 2013 YISHION fashion conference, the "dream building flyover" thirteenth "Humen Cup" International Youth Design (women's wear) competition finals, "who carries the color exercise in the sky dance" - the trend of the 2013 spring and summer fashion of the fuming clothing, the "germinating" - the top ten designer of China, Zhang Lingli, holding the Xiqiao fashion fashion conference, "fashion choice" - Xingcheng international 2013 spring and summer new conference, "Tianqing misty rain" - Xin Shui Deng Zhaoping 2013 fashion custom press conference, which not only demonstrates the strong ability of clothing design and development in Humen, but also highlights the great potential of Humen's talent training and dress adornment industry pformation and upgrading.

The excellent interpretation of the new model of the silk road company has added a strong fashion atmosphere to this trade fair.

At the same time, the opening ceremony and cultural evening party are different from previous years. Based on the characteristics of Humen, we create local stars, highlighting the charm of Humen culture and art and the characteristics of the clothing industry.

This session is stronger, and its influence has been expanded in micro-blog and other channels.

Before the opening of the trade fair, more than ten state-level media and local mainstream media, including Xinhua news agency, economic daily, and so on, have published dozens of reports on the new trend of the clothing industry in Humen and the preparations for the fair, which has created a strong atmosphere for the trade fair.

Dozens of mainstream media such as China net, China Textile News, clothing and clothing weekly, China apparel news, China business times and more than ten provincial media such as Liaoning TV, Fujian TV station, Qinghai radio and TV station, Chongqing TV station, and China's clothing network, Shenzhen special zone newspaper, Hongkong Wen Wei Po, Hongkong business daily, Ta Kung Pao, Guangdong radio, the Asia Pacific economic times, Nanfang Daily, Yangcheng Evening News, Southern Metropolis Daily, Guangzhou daily, new express, information times, Dongguan daily, and Dongguan TV station have sent dozens of mainstream editing teams to the exhibition site, and over 200 journalists have reported the exhibition in a comprehensive and multi angle way in special, special and special forms. During the exhibition, CCTV and China News Agency.

In addition to the hundreds of traditional media and webcast reports on the event, the current trade fair has also publicised the publicity and reporting mode. For the first time, micro-blog has established a powerful new media. Through the official micro-blog, such as "Humen Taiping", "Humen clothing" and "China Humen International Fashion Fair CHIFF", it has broadcast live events such as the opening ceremony, the cultural evening party, the "Humen Cup" International Youth Design (women's wear) finals and other important activities, so that ordinary people can enjoy the grand occasion of the fair at any time and place.

Due to the timely release of information, under the "service trade" craze, @ Humen Taiping, @ Humen clothing influence is growing.

In November 19th, Sina micro-blog's list of government influence shows that following Humen's Taiping entry into the top 100 countries, @ Humen clothing also rushed to the top 100.

November 18th ranking: @ Humen Taiping 14, @ Humen clothing 41, week ranked: @ Humen Taiping 32, @ Humen clothing 60.

"The current trade fair has maintained the advantages of many years of exhibition and embodies the concept of innovation. Whether it is the specification or the content of the exhibition, there has been a qualitative leap in the past."

If the Humen declaration puts Humen's clothing in a more specific industrial structure, then the cooperation between Humen electricity supplier Association and Tencent QQ online shopping is trying to put Humen's clothing trade into a fast development lane, and a more excellent service platform is the reliable rear area for the garment industry in Humen.

One of the highlights of the current trade fair is to promote the deeper cooperation between Humen's clothing industry and the influential industrial clusters across the country.

During the exhibition, the China Garment Association specially organized the "2012 China garment industry cluster working conference" held in Humen. The 50 leading apparel industry clusters in the country gathered together to explore the way of industrial cluster development, strengthen the communication and cooperation among clusters, and held the signing ceremony of the industrial cluster Collaborative Innovation Alliance, which made the trade fair new breakthrough in authoritative and professional aspects.

It is particularly worth mentioning that during the exhibition period, during the signing ceremony of the industrial cluster collaborative innovation alliance, Humen, as the famous town of women's clothing, Foshan, Xiqiao, children's wear Town, Zhili, sweater town Dalang, warp knitting town Zhejiang Ma Qiao, silk town Jiangsu Shengze, leisure clothing City Fujian Shishi, and export garment manufacturing city, a total of 8 textile and garment industrial cluster representatives, reached the industrial pformation and upgrading and collaborative innovation alliance agreement, jointly issued the "Declaration of".

At the same time, in the 2012 China (Humen) textile and garment industry pformation and upgrading Cooperation Forum, Humen, a famous town of Chinese women's clothing, signed a contract with the famous textile town Foshan Nanhai Xiqiao Town, the children's wear town Zhejiang Huzhou Zhili Town, and began a new exploration in the mode of industrial cluster cooperation.

In order to promote the cooperation between the upstream and downstream of the apparel industry chain, build a good platform for the effective docking between garment enterprises and fabric enterprises, help garment enterprises to enhance the quality of fabrics and save raw material costs, during the period of the fair, a special area was opened at the main building of the six floor of the Yellow River fashion city. 2012 Chinese (Xiqiao) popular fabrics Humen tour and 2012 China fashion fabric brand new product Humen tour were held.

The area covers an area of about 1400 square meters, with an exhibition area of about 1100 square meters, including 86 standard booths. There are over 30 outstanding textile enterprises in Xiqiao and more than 20 Chinese fashion fabric label companies.

At the same time, from 18 to 21, the Humen International Garment Machinery City also held third Humen International Garment Machinery Exhibition Fair. More than 400 garment machinery manufacturers from all over the country participated in the exhibition. In addition, the display of advanced equipment such as suspension system, automatic bed cutting machine and cloth drawing machine was added. It provided a strong guarantee for helping garment enterprises to upgrade their technology and equipment and improve their productivity.

As one of the activities of the trade fair series, on the 20 day, Humen E-Commerce Association signed a cooperation intention agreement with Tencent QQ online shopping. It intends to build a Humen clothing e-commerce platform with the help of QQ online shopping platform.

Humen town leaders, Tencent QQ online shopping leaders and members of Dongguan Humen E-Commerce Association participated in the signing ceremony of the agreement.

According to the agreement, Humen has become a famous Chinese clothing city, especially in apparel e-commerce, has formed its own brand and corresponding industrial chain. In order to better promote the application of e-commerce in Humen local clothing enterprises, the two sides have reached the cooperation intention including: building up Humen's clothing e-commerce platform based on Tencent QQ online shopping platform; Tencent QQ online shopping platform has priority for Humen's e-commerce business; and promoting e-commerce technology of clothing in joint projects.

In recent years, Humen has accelerated the pformation and upgrading of the characteristic industries, and has made efforts to build an e-commerce demonstration base in Humen.

Since 2003, there are more than 5000 enterprises or individuals engaging in e-commerce in Humen Town, of which more than 3000 have been developing clothing brands or individuals engaged in clothing e-commerce.

Through e-commerce platform, there are nearly 200 garment enterprises with annual sales volume of more than 5 million yuan, and nearly 100 garment enterprises reaching 10 million yuan or more.

According to incomplete statistics, Humen town is a leading garment town in southern China. Clothing e-commerce is in the leading position, accounting for about 70% of the total market share.

During the current trade fair, Humen apparel industry service platform increased rapidly.

In November 17th, the opening ceremony of the Humen Trade Fair held the unveiling ceremony of "Humen fashion innovation service center" on the 22 floor of Fumin business center.

This center set up ten major service items: "Humen clothing technology innovation center, Humen Fumin clothing business center, national textile fabric Humen Pavilion, China Textile Industry Federation testing center Humen laboratory, Humen clothing design center, Humen clothing technology training center, Humen e-commerce demonstration base, New Silk Road Fashion publishing center, YISHION group clothing exhibition center, Humen clothing brand promotion center".

During the exhibition, the textile industry's two fusion assessment training association and the apparel industry finance meeting were held.

All these initiatives will provide services and protection for garment enterprises in a comprehensive way in terms of capital, technology, marketing and ideas.

Xu Jianhua, director of the municipal Party committee and the Standing Committee of the Municipal People's Congress, encouraged Humen to further expand its brand radiation when visiting the fair.

Yin Jinghui, deputy director of the Standing Committee of the Municipal People's Congress, Secretary of the Humen Town Committee and chairman of the town people's Congress, said that the pformation and upgrading of the garment industry is also the theme of implementing Xu Jianhua's message to Humen to create "beautiful Humen".

On the morning of 20, Xu Jianhua, Secretary of the municipal Party committee, went to the town of Humen to investigate and to preach the eighteen spirits, hoping that Humen would arm the mind with the eighteen great spirits of the party, guide the practice and promote the work, and build "beautiful Humen" according to the requirements of the new urbanization.

During the visit to the main venue of the trade fair, Xu Jianhua affirmed the brand influence of Humen's garment industry.

He encouraged Humen exhibitors to further expand the brand radiation by making use of this platform.

Xu Jianhua affirmed Humen town's efforts to improve the public service platform and promote the pformation and upgrading of the clothing and apparel industry.

Yesterday morning, the town of Humen conveyed the eighteen spirit of the party. Yin Jinghui, deputy director of the Standing Committee of the Municipal People's Congress, Secretary of the Humen Town Committee and chairman of the town people's Congress, asked the party members and cadres of the whole town to combine learning and implementing the spirit of Secretary Xu Jianhua's speech with the implementation of the eighteen spirits, guiding and promoting all the work, and striving to become a leader in "accelerating pformation and upgrading, building a happy Dongguan and achieving a high level of rise", and creating "beautiful Humen".

The key to the cultivation and support is to catalyze the "fusion" of clothing resources.

The Research Report on Humen clothing and clothing industry and the implementation opinion on the construction of the major industrial agglomeration of clothing and clothing in Humen are carried out, and the annual sales of the clothing and clothing industry in Humen are accelerated to exceed 50 billion yuan, and the annual sales of Dongguan clothing and clothing industry exceed 100 billion yuan, and the confidence and morale have been boosted.

Cultivate and support the leading enterprises in the industry.

We will strive to build a large number of large conglomerates such as YISHION and pine hawk to drive a large number of small and micro enterprises to develop in coordination.

Humen City garment city.

Next, Humen will build a 10 square kilometers of Humen garment city from a big concept, and build Humen Garment City, Humen cloth city, Humen business city and Humen logistics city from the concept.

Strengthen the role of Humen apparel and apparel industry association.

We should give full play to its role as a bridge and link, strengthen the information release of the industry, and guide the development of the industry.

Take innovation and development as the core, leading the "upgrading" of industrial clusters.

We should strengthen innovation drive and promote the high-end development of clothing and apparel industry cluster.

Explore and develop the industrial cooperation alliance.

A strategic alliance with Xiqiao, Zhili and other industrial clusters has been formed to carry out diversified cooperation, improve and perfect the industrial upstream and downstream supply chain, and explore new paths for industrial pformation and upgrading and interactive development of clusters.

Innovation to create clothing and clothing marketing city complex.

For example, the the Yellow River clothing and clothing marketing city complex has 420 thousand square meters of construction area, more than 3600 shops, more than 50 thousand daily passenger trips and annual sales of 7 billion 500 million yuan. It is integrated into fashion wholesale, fashion distribution, hotels, senior office buildings, supermarkets, entertainment and catering. It is the largest and most perfect clothing and clothing marketing city complex in Southern China district.

Promoting the innovation of personnel training mode.

The implementation of "order training", relying on the textile and clothing school in Dongguan, Humen, has trained over 10 thousand talents.

To cooperate with other professional textile colleges and universities, and train nearly 1000 professionals every year.

Improve product design innovation capability.

Successfully held the 13 "Humen Cup" International Youth Design (women's wear) competition, set up the Humen fashion design center, planning and constructing Humen clothing and costume Creative Industry Park, creative design hatching garden, vigorously promoting "industrial design, industrialization of design, and industrialization of design talents".

The introduction of fashion and creative institutions and well-known media.

Provide fashion design, fashion publishing, advertising planning, website production, model resources and other services for enterprises, and build a professional fashion media system composed of traditional media and new media.

To optimize the platform as a carrier, to promote the "pluralism" of public services.

We will accelerate the development of six major public service platforms, such as R & D design, quality inspection, information consultation, personnel training, exhibition logistics and financing services, and guide enterprises to enhance the five capabilities of R & D, digital production, quality supervision, marketing planning, logistics and distribution.

Set up the national Humen fashion innovation service center.

The center will invest 120 million yuan, including the Humen clothing technology innovation center, Humen Fumin clothing business center, the national textile fabric Humen Pavilion, the China Textile Industry Federation testing center Humen laboratory, the Humen clothing design center, the Humen clothing technology training center, the Humen e-commerce demonstration base, the new Silk Road Fashion Publishing center, the YISHION group clothing exhibition center, the Humen clothing brand promotion center and so on 10 big platforms, will lead the Humen clothing clothing industry to the high-end development.

Improve the level of Humen trade fair.

Planning and construction of large-scale professional exhibition center, as the main venue of Humen trade fair, will enhance the professionalization, branding, marketization and internationalization of the exhibition.

Taking the integration of two technologies as the direction, we can achieve the best industrial efficiency.

Promote the highly integration of information technology and clothing and apparel industry, and gradually achieve digital design, digital production and network sales.

The international women's wear online design competition is held.

A total of 336 entries were received this year, with competitors from all over the country and Russia, Ukraine and other overseas regions, with 630 thousand hits.

Build industrial network and micro-blog group.

Build "Humen garment city network", build "Humen clothing", "Humen enriching people", "Humen fashion", "Humen fashion design" and other industries micro-blog, and build it into industry opinion leaders, the most prestigious information publishing platform and external exhibition platform.

Vigorously promote e-commerce.

The Humen electronic commerce association was set up to build up the "online shopping logistics gathering area" and "electricity gathering area" in Southern China.

At present, there are more than 3000 enterprises and businesses engaging in clothing business in Humen, with more than 100 annual sales exceeding 10 million yuan.

Improve the level of enterprise technology and equipment.

We should give financial subsidies to enterprises that update production equipment, strive for support from the banking and credit department, solve the financing difficulties, and support enterprises to update digital technology and equipment.

Improve the level of enterprise informatization.

To change the traditional design methods, manufacturing methods, marketing methods and business models of garment enterprises, and improve labor productivity and economic management level.

Take brand creation as the starting point to build the brand of the industry brand.

The combination of cultivation and introduction should be carried out to create a regional international brand and combine with the enterprise's own brand, so as to enhance the overall competitiveness of industrial clusters.

Vigorously create "Humen" regional international brand.

We have completed the "Humen" graphic trademark design, will register trademarks at home and abroad, and strengthen brand planning, promotion and operation, and guide industrial clusters to turn from individual competition to regional brand competition.

Encourage enterprises to strive for famous brand names.

There are more than 50 thousand registered trademarks in the whole town. Among them, there are 1 well-known trademarks in China, 3 famous brand products in China and 12 famous brand names in Guangdong.

Construction of Humen garment enterprise headquarters base.

Preferential policies should be formulated to attract famous and well-known clothing brand enterprises and industrial cluster headquarters or offices to strive to form a garment enterprise and brand headquarters base, product exhibition and fashion publishing center.