Braised Pork And Pork Ribs In AOKANG

The 6 year defense of China's private shoe companies and the European Union has reached a substantive conclusion. AOKANG The footwear industry announced on the evening of 19 evening that it had recently received the judgment of the high court of the European Union, and finally ruled that AOKANG was defending the European Union's anti-dumping case. It rejected the court of first instance ruling made by the European Court of justice in 2010. It abolished the anti-dumping measures taken by the European Union against the AOKANG footwear industry since 2006 and paid the corresponding litigation costs by the European Union.

After losing the lawsuit in the first instance, AOKANG finally laughed to the end that the Chinese shoe industry also learned from this lawsuit. According to the decision and the EU customs regulations, the relevant import and export traders from AOKANG can recall anti-dumping duties imposed on the 3 year period from the date of application.

Traders can get tax rebates within 3 years.

As a triumph for China's footwear industry, the first thing to cheer for is that traders who are suffering from EU anti-dumping measures are expected to receive anti-dumping tax rebates.

In 2006, the EU imposed a 16.5% high tax rate on the anti-dumping measures against Chinese leather shoes for a period of 2 years. Subsequently, 5 Chinese enterprises such as AOKANG, Wenzhou Tamar, Guangdong Jin Lu, Guangdong Wan bang and Hong Kong dollar Hong Kong were appealed to the European Union General Court. However, in 2010, they were retreated by the first instance, and 4 other shoe companies abandoned the appeal except AOKANG continued to appeal to the EU high court.

Therefore, only the importers who have trade relations with AOKANG can qualify for tax rebate. As a representative of AOKANG's EU anti-dumping case and a lawyer who appeals to the European Court of justice, Pu Ling Chen said, "this decision is successful, and other enterprises can not" ride free. "

Pu Ling said that with the victory of the ruling, according to the EU Customs Law, import and export traders may submit an application for refund of the anti-dumping duty paid, but refund the time limit for the recall, according to the provisions of the law, the anti-dumping duty paid within 3 years, instead of the media anti-dumping 6 years anti-dumping tax refund.

In the anti-dumping dispute that lasted for 6 years, the EU took two anti-dumping sanctions against China's footwear industry. The first round was a two-year term, and then went through "sunset review" to extend anti-dumping measures.

In fact, the anti-dumping investigation of leather shoes began in 1995. During the more than 10 years of competition, the friction was once again on the 31 day of March 2011.

However, Pu Ling told reporters that this does not mean that the EU leather shoes industry will be reduced and will not be difficult to Chinese shoe companies. At the right time, the EU industry thinks it is necessary to use anti-dumping or other positive trade measures to curb the export of Chinese shoe enterprises, and the war will also start, and the game will continue.

As for the specific amount of tax, AOKANG said that the amount was very large, but it was a customer who returned to AOKANG and had little to do with AOKANG.

Many people in the industry believe that the lawsuit can provide legal reference for other shoe companies in China. At the same time, it is also inspiring and inspiring for China's photovoltaic industry, which is also facing anti-dumping.

Braised pork and pork ribs in AOKANG

Despite the victory of the defense, for AOKANG, in a sense, this victory seems to have changed.

Wang Hailong, manager of AOKANG footwear publicity department, said that in order to disperse the trade risks such as anti-dumping, AOKANG has adjusted its overseas business in recent years. Besides Europe, AOKANG has also been involved in emerging markets such as North America and the Middle East. The original European market accounted for 80% of overseas business, but now it has dropped to 50% to 60%, and the North American market accounts for about 20%.

In addition to the decline in the proportion of EU business, the proportion of AOKANG's overseas business has shrunk. According to the prospectus issued by AOKANG footwear industry, export business accounted for 19.92% of AOKANG's footwear revenue in 2009 and 13.98% in 2010, although the EU's anti-dumping measures against AOKANG ended in March 31, 2011, but the consumption in Europe and the United States was low, and AOKANG's strength in the domestic market led to a decline in overseas business share. The first half of 2012 slipped to 5%, a record low.

For this change, the chairman of AOKANG shoe industry Wang Zhentao A few years ago, there was an image metaphor that could be foreshadowed. Wang Zhentao believes that the domestic market is braised pork, the foreign market is spareribs, and cautions that "the domestic market has lost all the braised pork, and then go outside to pick up bones. What's the meaning?" The implication is that AOKANG shoes still rely heavily on the domestic market.

For the decision of the EU high court, the AOKANG shoe industry also issued a notice on its impact, saying that the European Commission has terminated its presence in China in March 31, 2011. Vietnam? The export of leather shoes to the EU is subject to a 16.5% anti-dumping duty, so this decision will not have a significant impact on the company.

According to Wang Hailong, AOKANG footwear industry is still mainly OEM business overseas, but the product structure and unit price have been gradually optimized in the past two years.

But for AOKANG, overseas sales are "thin", no matter the proportion of sales or gross profit margins. Moreover, after the listing, the performance pressure of AOKANG footwear industry is coming. In 2011, the gross profit margin of AOKANG's export business was 16%, down from 19% in the previous two years, while the gross domestic product sector and the gross margin of distributors were 36% and 17% respectively, and Huatai Securities researcher Cheng Yuan believed that "the reduction of export income will increase the gross profit margin of AOKANG".