Local Sports Brands Such As PEAK Will Be Cold In The Third Quarter.

This year's sports brand collectively encountered cold winter. Next year, the situation is still not optimistic.

Anta, XTEP and other recently announced orders for the second quarter of next year show that orders have declined between two and 30%.

Insiders say that orders are a barometer of the industry. Next year, sports brands still face deep adjustment.

XTEP International announced recently that the amount of orders it held in the two quarter of 2013 last year fell 15% - 20% over the same period last year.

XTEP is not the first sports brand to announce orders decline next year.

The information released by PEAK also shows that the total amount of orders in the two quarter of next year will decline by 20% to 30%. Similarly, the business operation situation released by Anta sports before HKEx shows that the order volume of the order meeting in the second quarter of 2013, which ended in October this year, fell by about 15% to 25% compared with the previous year.

Zhang Bin, a clothing industry analyst at the state securities company, said that the order data were always a barometer of the domestic sports brand performance, and the total amount of the order will be reduced. The sales performance in the first half of next year will also be affected accordingly.

"Next year,

The market, especially the sports brand, is not optimistic.

Zhu Qinghua, a light industry researcher at CIC, also told reporters that the weak economic background and the sinking of foreign sporting goods enterprises have increased the competitive pressure of domestic enterprises.

Under such circumstances, the domestic garment industry should tackle the crisis as soon as possible, and it is imperative for the industry to adjust its depth and upgrade its enterprises.

There has been no marked improvement in the high inventory status. Industry analysts say that clothing inventory can be sold for three years.

High storage will swallow up the profit margins of garment enterprises, and many garment enterprises are under tremendous pressure.

According to flush iFinD data: as of the first half of 2012, 39 home textile and garment enterprises of listed companies, 34 home textile and garment enterprises inventory far exceeded 100 million yuan, of which 5 home textile and garment enterprises inventory exceeds 1 billion yuan.

Inventory directly leads to tight cash flow in garment enterprises, which makes it difficult for enterprises to turn around, which leads to crazy sales promotion by means of "price war", "promotion war" and "inventory war".

High inventory has become a stubborn disease of clothing enterprises.

Inventory and sales ratio is 8: 1

A large amount of inventory has become a fatal weakness of clothing enterprises.

Some fast developing garment enterprises are also difficult to develop by high inventory bundles.

A clothing store agent Mr. Zhang told reporters: "this year's clothing is particularly bad to do, before the end of the year, inventory has long been in the past years."

It is reported that some clothing enterprises inventory and

The ratio is 8: 1.

For clothing listed companies, inventory of this flood is also difficult for them to resist.

Statistics show that the first half of last year's inventory of the 39 home textile and garment sectors exceeded last year. Among them, YOUNGOR, Hong Kong Group, Jihua Group, Mei Bang dress and Semir apparel inventory exceeded 1 billion yuan, which were 23 billion 761 million yuan, 3 billion 840 million yuan, 3 billion 381 million yuan, 1 billion 753 million yuan and 1 billion 473 million yuan respectively.

From the inventory level in the first half of 2012, we can see that in the face of increasingly accumulated inventory problems, the high inventory will seriously affect the capital turnover and continuous operation of enterprises.

In recent years, clothing listed companies have increased annual inventory situation, especially in 2010 and 2011, the inventory of clothing enterprises continued to grow exponentially.

Semir clothing 2007 to 2011 inventory of 285 million yuan, 543 million yuan, 581 million yuan, 1 billion 34 million yuan, 1 billion 96 million yuan, to the first half of 2012, the stock is even faster, to reach 1 billion 473 million yuan, the end of the year is more likely to break through 2 billion yuan.

An expert in clothing research told reporters that in 2010, consumers suddenly shifted to the positioning of clothing consumption. Some fast selling and fashion brands quickly entered the public view. Leisure brands and sports brands were gradually replaced. International fast selling brands continued to enter China, attacking domestic brands.

The extension of inventory turnover is also a microcosm of the high inventory of garment enterprises.

According to flush data, 39 home textile and garment enterprises reached 30 stores in the first half of the year in more than 100 days.

The top three listed companies with the longest inventory turnover were ST Rey B, YOUNGOR and Hong Kong stock. The turnover days were 10843 days, 1557 days, and 1199 days.

On the contrary, the shortest turnover days were 50 days, 48 days and 40 days.

From the data point of view, most clothing enterprises inventory turnover days accompanied by obvious increase in clothing turnover inventory.

According to industry analysts, the inventory of the clothing industry can be sold for three years without new products.

2011 Annual report shows that Li Ning Co's inventory in 2011 was 1 billion 133 million yuan, an increase of 40.64% over the 806 million yuan in 2010.

Higher inventories increased Lining's inventory provision to 188 million yuan in 2011, a 63.48% increase over the same period in 2010.

This year, there is a strange phenomenon in shopping malls and clothing stores. Clothing is starting to sell in a crazy way, and some fast selling brands even sell at lower prices to sell more goods.

"Price war", "promotion war" and "inventory war" are constantly starting. The price wars between clothing brands are also shooting away, so that they can only change clothes into funds, and then purchase goods in the next quarter to ensure their cash flow.

In the first half of 2012, the consumption tendency of urban residents in China was 65.5%, down 0.8 percentage points from the same period last year.

However, as of the end of 2012 6, clothing inventories increased by 17.4% over the beginning of the year.

With the decline of residents' consumption level, market sales may also be affected.

Mr. Zhang, the clothing agent, said that in 2008, many brands once raised the production of sportswear. As a result, many sports costumes were already in stock after the Olympic Games ended.

Therefore, whether clothing enterprises or franchisees, must have a better grasp of fashion clothing.