Adidas Shijiazhuang City Flagship Store Announces Grand Opening

The flagship store of Shijiazhuang announced its grand opening in November 23rd, marking another important milestone in the brand's leadership in the Chinese sports retail market.

Following the opening of Adidas's brand center in Beijing and Shanghai, Adidas's flagship store is now stationed.

The store will display and

Adidas's all line product, "all in all," brings consumers a full range of shopping experience.

Adidas city flagship store settled in Shijiazhuang, Wang Luodan, Yue Sun and Zhao Xuri to help.

Adidas Shijiazhuang city flagship store is located in the busy downtown section of the Shandong Road, Yun Shui, the ark commercial pedestrian street, close to the world shopping plaza and International Building. The business area is 580 square meters. The store brings together a number of Adidas's brands, including sports performance series, Originals, NEO, adidas by Stella McCartney, which greatly enriched the shopping choices of consumers and upgraded shopping to a comfortable consumption experience.

The whole evening ceremony was composed of the lion dance and the unveiling ceremony with distinctive Chinese characteristics. Bozi, senior vice president of Adidas, Greater China, Adidas group, and Mr. Wang Luodan, basketball star Yue Sun and soccer star Zhao Xuri jointly celebrated the lion's opening ceremony.

Adidas group, Mr. Bo Ji Yong, said: "opening flagship stores in the core business areas of Shijiazhuang is one of the most important initiatives for Adidas to achieve the 2015 way strategy. Our goal is to achieve a major breakthrough in Adidas's key strategic markets and to establish the leading position of Adidas brand.

The interior design of Adidas flagship store in Shijiazhuang is flexible and has multiple product lines of Adidas. As long as you are in it, you will feel the infinite passion and happiness that sports bring to you, and the changing themes and updated products will also attract consumers to linger on.

At the event, two sports stars Yue Sun and Zhao Xuri interact closely with consumers through video game devices.

In addition, the three stars completed the inkjet works on a T-shirt respectively. These T-shirts will be displayed in the flagship store of Shijiazhuang.

As the world's top sports brand, Adidas aims to provide consumers with unique retail experience, including a full range of innovative products, interesting interactive elements and unparalleled personalized services.

China is the only country in Shijiazhuang that has two brand centers at the same time. The opening of Adidas flagship store in Shijiazhuang has fully demonstrated Adidas's commitment to the Chinese market and its commitment to consumers.

As part of the opening ceremony, Adidas's Shijiazhuang flagship store has launched a series of selected products, including Ross's new war boots of the basketball series; women's sports customers can find new adidas by Stella McCartney series; besides, the city's fans and ball lovers will be delighted with adidasOriginals and Adidas NEO series.