Unfavorable Factors In The Development Of China'S Clothing Exhibition Industry

The competition between them shows that the developed countries have absolute comparative advantage in competition, which is quite unfavorable to the developing countries.

The main disadvantages are:

First, there is a big gap between the professional skills and management level of the employees.

Whether it is the organizers of fashion shows, the managers of clothing exhibitions, the construction workers, or the quality of the personnel who provide other services for the clothing exhibition, it is generally not very high, and the renewal of their concepts is slow. Most of them are inherited from previous experience or simply introduced the experience of foreign clothing exhibition industry, and lack of enterprising spirit of innovation.

Two, the existing clothing exhibition infrastructure is relatively backward.

According to statistics, the total area of the clothing exhibition hall in the whole country is 1 million square meters, the total area of the exhibition hall is about 300000 square meters, and the Italy area with only 1/32 of our country has more than 40 exhibition venues, and only the Milan International Fashion Exhibition Center has 650 thousand square meters.

There are 21 exhibition venues in Hannover, Frankfurt, Munich, Cologne, Leipzig and Dusseldorf. The total area of the exhibition hall is 2 million 300 thousand square meters. The total exhibition area of Dusseldorf only exceeds 400 thousand square meters.

Our country does not yet have an exhibition venue that can match them. There is great difficulty in hosting super large clothing exhibitions or fairs.

Three, China's clothing exhibition industry has a wide market, but its development is slow.

China's territory is vast and its population is large. The clothing exhibition industry should develop vigorously along with the economic development. However, due to the institutional and historical reasons, China's clothing exhibition industry has only developed rapidly in the recent 20 years.

At present, there are few international clothing exhibitions in the central and western regions. Apart from some international clothing exhibitions serving the border trade, the international clothing exhibition in the true sense is almost zero. Quite a few of the clothing exhibition venues (though small in size) are in an idle state all the year round.

Four, the management of clothing exhibition industry is not standardized.

At present, there is no authoritative department of clothing exhibition management in China.

According to the current management practices of the clothing exhibition, all the ministries and commissions of the State Council, Industrial and Trading Company, foreign trade companies, associations, chambers of Commerce, China Council for the promotion of trade and its trade associations, local branches, local governments, provincial and municipal departments in charge of foreign trade, clothing exhibition venues, and overseas clothing exhibition agencies can hold a fashion show.

Five, the clothing exhibition approval system makes the organizers of the exhibition lack flexible response mechanism.

The development of the clothing exhibition is adjusted at any time with the changes of the domestic and international economic and trade situation. The flexible strain mechanism is very necessary and important for the organizers of the fashion exhibition. However, the management system left by our traditional planned economy system is still restricting the timely pformation of the fashion show.

From the work content of the specific clothing exhibition organization, the clothing exhibition project, the clothing exhibition implementation to the clothing exhibition appraisal all need the longer examination and approval time, this often causes the clothing exhibition organizer to miss the opportunity.

Six, the clothing exhibition industry has not yet formed a specialization division of labor cooperation situation.

The technology and information for supporting the exhibition of clothing are relatively lagging behind, which restricts the fashion exhibition.

Give play to it.

The formation of a planned economy system with multiple functions has made it impossible for the clothing exhibition staff to have a clear division of labor. The same group of people is both the organizer of the clothing exhibition and the manager of the clothing exhibition. It is also the implementer of the clothing exhibition project. From the collection of exhibits to the exhibits, pportation of the exhibits, the display of the exhibits, and the provision of food and accommodation services to the exhibitors, all of them are undertaken by the same group, which in a certain extent affects the high efficiency of the social division of labor.