Private Shoe Enterprises "Bright East, Bright West" Business Wisdom To Open Up New Markets.

"Wenling, the world."

This sentence describes Wenling's exports.

The industry is just right.

Every year, over 200 million pairs of shoes and nearly 1 billion 500 million dollars of shoes in Wenling are inspected by the Taizhou inspection and Quarantine Bureau. They are exported to more than 150 countries and regions around the world, creating the legend of "Wenling's shoes" and "ten have one."

In recent years, under the promotion of the inspection and quarantine departments, Wenling shoe enterprises have upgraded the old market, opened up new markets, and tried to diversify, avoiding putting eggs in one basket, and deducted a business wisdom of private shoe enterprises seeking "east not bright west bright".

More than 10 years ago, a map of Africa read "hopeless land".

But now Wenling shoe enterprises have different views on Africa. In recent years, Wenling footwear industry exports to Africa are gaining momentum. Many enterprises have gained a lot of money, and the new Cape of Good Hope nuggets are becoming more and more popular.

According to statistics, in 2011, Wenling exported African footwear products to US $380 million, an increase of 63.4% over the same period last year. In 2012, the growth rate of Wenling shoes exports to Africa remained at two digits.

Nuggets Africa's new "Cape of Good Hope"

Taizhou Stemme Shoes Co., Ltd. is a successful shoe manufacturer in the African market. Its products are basically sold to Africa, the Middle East and other markets. This year, the company has exported footwear products of 43 million 260 thousand US dollars, an increase of 34.4% over the same period last year. It also rewrote the export rankings and became Taizhou's largest shoe manufacturer.

Ji Jinsong, the boss of sturmus, did not conceal his growth against the market. "In recent years, we have successfully set up marketing points in Nigeria, Garner, Benin and South Africa, producing and selling their own products. The African market has huge capacity, and it is not enough to rely on its own production. Many of the orders are given to other enterprises."

For the footwear industry in Wenling, it has its own unique secret to enter the African market, which is to set up points for overseas marketing.

This method has been tested frequently in developing new markets. From the Middle East in the 90s to the beginning of this century and to the present Africa, the overseas marketing of Wenling's footwear industry is all over the Middle East, Africa, Latin America and Eastern Europe. According to incomplete statistics, the number reached more than 1000.

These large or small overseas marketing outlets are driving the sudden rise of emerging markets, to a large extent, making up for the reduction of orders in traditional markets.

The door to the market has been opened, and products of local favor are needed. The Taizhou Bureau has been committed to the inspection of products in emerging markets.

"Wenling shoes in recent years, the overall quality continues to improve, has formed a low price, high quality regional brand advantage, the same quality products, Wenling shoes price than other main production area low 5%~10%, competitiveness is obvious."

Pan Kecheng, Secretary General of the Wenling shoe and Leather Association, fully affirmed the achievements of the inspection and quarantine department in improving the quality of footwear.

Overseas marketing agencies plus low-priced and high-quality products, that is, Wenling shoes have been firmly in Africa, Eastern Europe and other emerging.

The secret above the throne of shoes.

Curve upgrading traditional market

Taizhou summit shoe industry Co., Ltd. is built adjacent to the factory of Taizhou Stemme Shoes Co., Ltd., the name of the company is different, business is equally prosperous, but the direction of operation is completely opposite.

Shi Baofu, the helmsman, has foresight and adjusted the enterprise development plan four or five years ago.

Later, I adjusted the strategy to improve the added value and expand the profit space with quality and grade.

"We spent a lot of money and energy on international certification and enterprise assessment to enter the international large supermarket chain", Shi Bao Fu said.

Stme products mainly focus on the European and American market casual shoes for adults. After several years of running in, the company has reached a growth agreement with the large buyers such as Germany Lide and WAL-MART.

In 2012, it had exported 25 million 110 thousand US dollars, an increase of 33.9% over the same period last year.

Under the international economic downturn, European and American orders have been shrinking, but this has not diminished the enthusiasm of Wenling footwear industry. Smart Wenling shoe companies have adopted the curve to save the nation and continuously expand exports in the European and American markets.

Road 1: hand in the world famous brand.

In the past, only some leading enterprises had partnerships with international retail giants.

Now the Watts shoe industry is making every effort to produce WAL-MART orders, and the shoe industry has established a long-term cooperative relationship with famous brands such as Snoopy and Bobbi.

Cooperation with well-known brands can not only get more orders, but also improve quality, and help local shoe companies to understand foreign regulations and market demands.

Road two: substantially raise the unit price.

Wenling Tengfei shoes industry Co., Ltd. has just acquired the title of exporting enterprises this year. With the maturity of the company's quality management system, enterprises have made articles on the added value of products.

Although the output value of the plant in Wenling has dropped slightly this year, the export unit price has risen from $7 last year to 9 US dollars.

"It seems that the total volume has decreased, but the unit price has been raised, and our profit has not been reduced."

The Tengxiao general manager, who took off, introduced.

Homeward trade

Xiao Wang of Taizhou Jilida Shoes Co., Ltd., pleased to receive the customs clearance list of North Korea's rain shoes from the inspection staff of the Wenling Office of Taizhou inspection and Quarantine Bureau, which means they can pport 84 thousand pairs of rain shoes to the Korean capital Pyongyang.

This year, their border trade business is booming, especially in the newly developed North Korean market, which has been exported to North Korea's 190 thousand pairs of boots and 650 thousand dollars.

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"Look at the coast in the first thirty years and see the border in the next thirty years".

In the environment of economic slump, Wenling shoe enterprises began to ponder the new field.

Wenling shoes and Russian border trade have existed for a long time. Every year, the footwear products exported to Russia up to about 50000000 US dollars in Wenling are increasing year by year. Many enterprises set up local enterprises in Russia, which can avoid higher tariffs on finished products and effectively resist trade barriers.

For the footwear industry in Wenling, the border trade between China, Vietnam, China, India, China and Mongolia is still undeveloped virgin land. With the economic development of these countries, coupled with the differences in the economic development stages of these countries, trade complementarity is strong, and a new economic oasis may be opened up.

"There are many products with high cost performance and many different levels of dislocation, competition and positioning," said Wenling.

There is much to do in border trade. It is suggested that local governments actively introduce the overall support policy of border trade, and conduct in-depth research and practice from such aspects as tax preferences, customs clearance, trade docking, production and business enterprise cultivation, etc.

In the recent special report submitted to the local government, the Taizhou inspection and quarantine bureau put forward the above proposal.