Hermes Counterfeit Industry Chain Survey: Guangdong Distribution Center Beijing Sales First

Luxury and elegant luxury counters, light and soft, warm sprinkled in expensive.

The radiance reflected on the above lets every stop person immerse in this dreamland.

However, outside this country, there is a long chain of goods that is rubbing out loud noise to break the tranquility.

Luxury goods really become the envy of many big brands.

Especially this year, the big names were unable to sit still. In June, Hermes issued an international statement that the French police destroyed the "Shanzhai" gangs. In July, the luxury goods giant France Louis Weedon Marley Siti company went to court in more than 30 places in Nanjing and Hefei, and the claim amount was about 20 million yuan.

In addition, Dunhill, Cartire [micro-blog] and other brands filed lawsuits against Nanjing courts.

According to the financial weekly newspaper reporter on the spot investigation found that although the counterfeiting of luxury goods is filled with smoke, however, the vitality of the Shanzhai team is still tenacious.

Beijing is in great demand in the northeast of Anhui.

In the first half of this year, Hermes took a beating in China, and Hermes and another luxury brand obtained the compensation of nearly 636 million yuan from Chinese factories by copying some of its factories and copying their products.

Some people question that luxury goods only call for fake products and refuse to inspect goods.

In spite of the motivation of Hermes, the effect of counterfeiting is not good enough.

After a storm, the super A reproduced the rivers and lakes in a big way.

Come to the super A handbag distributing center, Guangzhou cotton tree international.

City, the four floor, leather goods shop, one shop next door, each big brand super A handbag display without cover, of which Hermes, Chanel, Prada, Dior several big cards account for 80%.

As for the downstream flow of these super A, a shop owner, Miss Wu, said, "sales are relatively large in Beijing, Anhui and Northeast China, and many shopping malls in Beijing are also stocked from here.

Because the quality is good and the brand logo is too conspicuous, it will often be adjusted by the businessmen, or customers will have to show it when they buy the demand, and some customers will order by phone.

On the display rack of the wholesaler, a Berkin red classic attracted the attention of reporters. It is understood that this bag can walk at least 200 yuan per month, wholesale price of 480 yuan, and access to retail outlets can sell at least 2000 yuan.

Reporters learned from the wholesalers' mouth that apart from the flagship stores of the major brands, they can guarantee genuine goods, but for non flagship stores and luxury electric providers, they do not exclude the fact that they are sold in real and fake terms.

Miss Wu took out a product album to introduce the latest styles of the brands, but did not want to reveal the upstream sources of the products.

Guangzhou Baiyun District largest leather wholesale distribution center, and the red cotton leather area is different here, most of the shop owners of Tianhong shop hung on the outside of the display rack long screen curtain, or posted on the "spot" and other words of cardboard, is very secretive.

And the side of the SAM Mao leather goods mall has become the Hermes berkin bag distribution center.

It is understood that in addition to Guangzhou, Shenzhen Luohu commercial city is also a concentration camp of goods, but most of its products will not be displayed in the window, but the businessmen take out the brand official legend, and the customers will take the stock in the middle.

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Super A accessories come from the original factory, invoice mysterious

Which brand market is the best, look at the proportion of super A will know.

After many comparisons,

Berkin bags, Dior Princess bags and Chanel accounted for half of the country.

A surname wholesaler told reporters, "Hermes berkin bright color series and Chanel boy series are often out of stock, requiring customers to book ahead of schedule".

When asked about the difference between 1:1: ultra A and ordinary goods, Mr. Ho said that the super A is closer to the original in details, and sometimes the fine quality can hardly be distinguished from the genuine products, while the ordinary goods will be deficient in some details or altered in material.

In addition, a lot of A accessories such as dust bags, metal chains and even come from the original factory.

Through visiting a number of shops, we learned that an open secret is that many businesses can provide invoices issued by Hongkong genuine products counters, and this invoice has changed the nature of counterfeit goods.

In order to protect the privacy of consumers, Hongkong refused to inquire about purchase records through invoices.

Therefore, the difference between Hongkong invoice and mainland invoice is that it only has symbolic meaning, but does not have practical use.

Under normal circumstances, mainland consumers see the authentic invoices of Hongkong stores will choose to believe that a small number of suspected consumers will be blocked due to query, can not get the actual information.

The above wholesaler told reporters that the consumer habits of mainland consumers made them more inclined to believe in invoices. When asked about the source of the invoice, the wholesaler refused to disclose it.

In addition to wholesalers to provide genuine invoice, most luxury electric providers also provide Hongkong store invoices to prove the authenticity of their products.

Hermes CEO Patrick Thomas has explode more recently. On the Internet, 80% of the goods sold in the name of Hermes are fake.

The convergence of detailed imitation and mysterious Hongkong store invoices have become super A's double insurance. These big names must also lie in the middle of the gun.

Big players fight hard.

In order to fight against counterfeiting, every luxury brand has worked hard. Coach has set up a professional anti-counterfeiting department. It spends millions of dollars each year and a lot of manpower to crack down on counterfeit goods and control the circulation of counterfeit goods in the market.

France is the most aggressive country to crack down on luxury goods.

However, after a wave of anti fake wave, super A still leisurely and carefree.

When the reporter came to the Dior store in Guangzhou friendship store, when asked about the impact of the circulation of goods, its guide personnel said that the impact would be inevitable, but it would not pose a threat.

"First of all, there is a big gap between the Dior Diana bag and the genuine product, especially the soft sheepskin series, which is easy to distinguish from the cortex and metal details.

In addition, for consumers, some consumers will buy genuine products for the pursuit of brands. After all, the price of the princess is about 20 thousand yuan, which is actually a high price product in luxury handbags. Most consumers are more likely to buy genuine copies, "she explained." the main reason for the large circulation of Hermes berkin series is that its profits are very substantial. A limited edition 1:1 high imitation can bring a profit of over one hundred thousand to businesses.