Cacharel Reappointment Of New CEO To Reduce Its Price And Reposition

Cacharel

Brand advertising

At the press conference, Jean Bousquet outlined the producer partners, who said that pportation to manufacturing accounted for only 20-30% of the final cost.

Jean Bousquet also announced that Cacharel changed its name from the 2013 autumn winter series to Cacharel Paris.

"This is not a revolution. It is a reorientation."

Jean Bousquet said he also said that most of the Cacharel sales would take place in France.

Jean Bousquet predicts that Cacharel will lose 200 thousand euros to 500 thousand euros in 2012, or 259 thousand dollars to 648 thousand dollars.

In 2011, the brand gained 1 million 500 thousand euros or 2 million 100 thousand dollars.

According to the data provided by Cacharel, the wholesale sales volume of the brand in 2011 was 150 million euros or 209 million dollars, of which 75% of perfume royalties were women.

15% and other permits accounted for 10%.

Jean Bousquet said that although Cacharel has 280 retail outlets worldwide, it is disappointing to sell under the agent Aeffe operation.

Because "Aeffe takes Cacharel as an example.

Brands, they are too expensive. "

So Cacharel will be reduced by about 30-40%.

The price of shirts will range from 150 to 180 euros, or between 195 and 235 dollars. The price of the dress is between 250 and 350 Euro, which is about 325 to 455 dollars, and the jacket is about 500 euros and 650 dollars.

The brand hopes to increase its sales point to 500 by 2014 and reopen a flagship store in Paris.

Starting next spring, its children's series will be sold in spring department store in Paris, France. At the same time, women's clothing series will eventually be sold in various department stores in France.

Jean Bousquet said that the brand must be strong in Paris. If it is not strong in Paris, it will not be able to expand elsewhere.

The Chinese designer Ling Liu and Dawei Sun will continue to be the brand creative director and will be released in Paris fashion week.

The sale will be operated by the company, and plans to set up seven exhibition halls in the world, including Tokyo, New York and Milan, and employ five sales directors. They will join the company's existing 30 person working team.

Jean Bousquet said that a new set of ads will be filmed in December, and the main character of the ads is a pair of American couples who do not want to be named.

Cacharel has been reorganized in 2010, selling its Outlets store and men's trade marks in 7 markets including Turkey.

The perfume that accounts for the largest proportion of sales is currently represented by L'OREAL. Jewellery is represented by Christian Bernard, glasses are represented by Mondottica, gifts are made by Plastoria, and tableware is represented by Hankook, which is mainly exported to Southeast Asian market.