The Development Trend Of China's Clothing Industry: From Cost Advantage Driving To Value Innovation Drive

In the process of coping with the financial crisis, China is one of the best performing countries, but in fact, no country can be single.

In 2011, the central economic work conference put forward that inflation and economic downturn were the two major pressures facing China's economy in 2012.

In the past, with the rapid growth of China's economy and the rigid demand of the domestic consumer market, China's garment industry has made great progress.

But now the mode of production relying on speed, scale and low cost has changed.

Since the beginning of last year, many foreign trade orders have been pferred to Southeast Asia.

Facing the new situation,

We must take the ability of innovation as the core, improve the comparative advantage, actively create new advantages to participate in international economic cooperation and competition, and find our new position in the international market.

At the same time, as the driving force of industrial development in China

Demand is also changing dramatically: from the original pursuit of quantity to the personalized demand for brand and quality.

Enterprises should adapt and satisfy this new expectation.

In addition, China, as a huge market with potential, international brands are coming in, and through continuous channels to sink, the Chinese market has been ploughed, and the "war" at home has already started.

We must soberly see that we are faced with a rapidly changing era, a new technology, new culture, new marketing era, production methods, exchange methods and consumption patterns are undergoing profound changes.

In such an era, Chinese clothing people should fully realize that the way of industrial development should be driven from cost advantage to value innovation.

Only by becoming a leader in the value chain can we grasp the initiative of future competition and become a promoter of the industry.

In 2012, China's garment industry entered a period of adjustment.

When the industrial development is slowing down, enterprises need to calm down and slow down their pace and tap their inner motivation: including internal management, product development, product design, supply chain management, business model innovation, channel innovation and talent mechanism, and self confidence in brand culture.

In order to promote the pformation and upgrading of China's garment industry, we will build new advantages in the development of the industry.

The 2012 China clothing convention will be held in Beijing on 23-24 November 2012.

During the conference, eight parallel meetings will be held on the theme of culture, communication, talent, value, positioning, format, efficiency and service.

Culture, communication, talent, value, positioning, format, efficiency and service are key nodes that must be promoted in the process of building new advantages in China's garment industry in the new era.

The conference on Chinese clothing held around these themes will help enterprises further enhance their endogenous driving force, train their brand core values, adapt themselves to changes in market demand in the new era, create new advantages in brand development of China's garment industry in international economic competition, and base themselves on the commanding heights of the industrial value chain.