Dialogue Yuet Ti Brand Liu General
Local clothing
The rise of domestic enterprises has seen new vitality. In the fashion city of the Yellow River, the seventeenth China (Humen) International Fashion Fair, with the theme of "Leaping over and crossing", was unveiled.
On the day of the opening ceremony, many brands of colorful flowers brought a gorgeous visual feast. The famous domestic clothing underwear brand vatee s also appeared in the exhibition, and the reporter also made an intensive interview with Yuet Ti brand Liu.
Reporter: would you please ask Liu to give us a brief introduction of Liu's brand before the interview?
Liu: our brand is mainly based on home clothes. The style is mainly a brand created by people who love their families from 18 to 40 years old.
In addition to continuing the development of our previous home furnishings culture promotion, we also added home shoes in the past two years.
Leggings
Warm pants, fashion underwear and so on, so that brand products are more diversified.
Reporter: Yue TSE vatee 's brand has won popular support in the Chinese market, which makes us very much interested in understanding the development of Yuet teh brand. Can Liu Zongneng give us a brief introduction?
Liu: our yueti vatee s brand was dominated by the sales situation of the direct shop before 2005. With the development of the brand, in the second half of 2005, the company began to vigorously inviting and recruiting agents in all provinces of the country. So far, the total generation of the company has been distributed in all provinces of the country, and the total agent agents are also increasing.
Reporter: every Humen Trade Fair is the focus of attention of the whole country. It is also a great gathering of the clothing industry. This exhibition can be regarded as a brand gathering and a hundred schools of thought contend.
Liu: we mainly bring five series this year, including aestheticism, dynamism, loveliness, leopard print series and parent-child series.
Reporter: the domestic underwear brand development has been widely favored by the industry. Then, in 2013, what is the focus of the company's work? What kind of marketing method will be adopted to achieve the company's goal?
Liu: at present, the company mainly focuses on marketing, product development and design.
We will focus on Internet sales in 2013, and we will constantly strengthen our strength to do well in the physical stores.
Reporter: for franchisees and agents, Yuet Ti
Vatee 's
What are the preferential policies for brands to attract them?
Liu: the company will have many concessions and support to franchisees and agents, such as containers, gifts, distribution, exchange rates and inventory and so on. These are also great advantages for franchisees.
Reporter: I believe these are also what they want most for franchisees. In the process of brand development, franchisees and a large number of loyal customers provide strong source power for brand development. What does Liu always want to say to them when the interview comes to an end?
Liu: I would like to say that the culture of home furnishing clothes is getting more and more attention in China, and the home furnishing market will only get better and better.
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