Humen Garment Industry Implements Micro-Blog Industrialization Of Micro-Blog

The interactive atmosphere of "micro-blog industrialization and industrial micro-blog" is Humen.

Industry development has injected new impetus.

"Your micro-blog needs to be more innovative and more reproduced."

This is what he said when he accompanied reporters to visit YISHION, Ceng Weijun, one of YISHION's founders.

When reporters returned to Beijing, it was heavy snow.

"The snow is heavy in the north. Is your winter suit ready for this weather? Are you ready for your baby's winter clothes? YISHION children's wear winter series is very cute. Let's pick a suit for your family's treasure!" at 11:22 on November 5th, YISHION official micro-blog gave the reminder to the young parents for the first time, and also made an advertisement for the 2012 winter children's wear KIDS513 series.

In fact, as soon as we enter winter,

The micro-blog bulletin board will send out the latest information: YISHION, YISHION, new winter landing! This winter, let's follow YISHION's footsteps across Siberia, get rid of the winter's boredom and embark on a gorgeous pnational journey! Light type, warm sharing, SHARE IN WINTER!

And related activities are also seen in micro-blog: "now to YISHION shops, where the purchase of positive price down products can participate in the lottery (except Liao, Ji, Yun, Jing)."

Even how to wash down down clothes also has the answer here: 1) fold down the down clothes and squeeze the air into the washing machine, so that the water can be fully inhaled.

2) take the feather down to the washing machine, pour the white vinegar into the washing basin, fill it with water, and add it to about 5% concentration of white vinegar solution, then put it down for more than 5 minutes.

3) remove the down coat and dry it.

Micro-blog has become a new place for consumers to focus on YISHION, and more importantly, many original micro-blog represent positive attitude, which is very consistent with brand spirit.

For example, "there are three things in life that can be truly happy: those who have love, those who enjoy their careers, and have dreams."

For example, "life is like a marathon. The key to victory is not the outbreak of an instant, but the insistence on the way."

Many times, success is to insist on more than one minute, this minute does not give up, the next minute will have hope, and then tired again, if you insist on going, your scenery will eventually appear!

According to introducing, at present, YISHION micro-blog fans are close to 160 thousand.

Undoubtedly, through micro-blog interaction, YISHION has strengthened its connection with consumers and improved its brand image.

This is only a microcosm of micro-blog Humen.

Micro-blog Humen

"We want micro-blog industrialization and industry micro-blog," said Yin Jinghui, Secretary of the Party committee of Humen town.

And since June 28th, Humen has opened the "micro-blog day" and began micro-blog's administration.

As a result, Humen micro-blog has developed rapidly.

At the end of the media conference, "Humen clothing" immediately issued a message that Yin Jinghui and many media face-to-face exchanges, a comprehensive introduction to the current situation, advantages and development planning of Humen clothing industry.

This shows that the sensitivity of "Humen clothing".

This sensitivity is reflected in many aspects of the government's actions.

An accident happened in one market, "we immediately arrived at the scene, and after knowing the situation, we sent micro-blog ten minutes later."

Huang Ning, chief executive of Humen news and publicity unit, said that this avoids social gossip and holds the initiative.

Of course, the more important thing for micro-blog is its service to the industry.

In the face of the bottleneck of industrial development, Yin Jinghui said in his micro-blog, Humen should be built as the highland of costume design industry according to the goal of "industrial design", "design industrialization" and "industrialization of design talents".

Next, "Humen clothing" also began to make momentum: "industrial design" refers to the planning and design of the clothing and apparel industry in Humen on the macro level, and the establishment of a resource intensive and rational industrial system. The industrialization of design is to plan and guide the design as an industry, through the integration of the resource elements of the design industry, to achieve quantitative change to qualitative change, and to form scale effect; the design of talent industrialization is to build a perfect design talent system and establish a strong design talent army.

The corresponding action has also begun. The 10 performances of "YISHION" and "Zo Ni dress" will be on the stage at the seventeenth Humen trade fair. The final of the Humen cup design competition has received 2866 entries from 12 countries and regions. At the same time, on the basis of the "Humen Cup" International Youth Design (women's wear) competition, the women's wear online design competition was also added this year, and the online voting was also held.

"Including the" Humen Cup "International Youth Design (women's wear) competition finals, the seventeenth session of the Humen Fair will be broadcast live on micro-blog.

Yin Jinghui said.

As a matter of fact, the relevant departments have issued the first time to micro-blog in order to form a joint force for the development of the clothing industry.

For example, in 2012, when Humen launched a major survey of clothing and apparel industry, "Humen clothing" issued a message: "2012 Humen clothing and Clothing Industry Research Report" and "Implementation Opinions on accelerating the development of major garment gathering areas in Humen" has been promulgated.

Obviously, this has a positive effect on industry understanding of government planning.

On the second day of a reporter's interview in Humen, Li Dingru, deputy mayor of Humen, inspects the weaving village of Chinese children's wear. "Humen Taiping" immediately posted the message of "a strategic alliance of cooperation between Humen and Zhili": Humen and the town reached a consensus on strategic alliance of cooperation, aiming at improving the cooperation of children's clothing industry and promoting the development of children's clothing industry.

Yin Jinghui, after examining the Red Dragonfly Group, sighed on micro-blog. "What impressed me most is

The sub Museum describes the history of the development of shoes for thousands of years, and describes the culture of all kinds of shoes in the world.

For customers to order, let's look at the the Bata Shoe Museum first, showing that our shoes are the essence of history and the world's shoe culture, and greatly enhance the attractiveness of the brand.

Soon, the "Humen Fang Fang" commented: they will make products and tell stories.

Products are endowed with cultural connotations. They are not ordinary products. They have higher added value.

Like Chanel products, Chanel.Coco is never tired of telling stories.

In fact, this is the charming place.

Because of this interactive atmosphere, "Humen Taiping" ranked thirty-third in 642 points in Sina micro-blog's October 26th "list of government influence list", which is the only official 100 official micro-blog in the ranking.

Zhu Huaze said.

And Yin Jinghui's goal is to "

And "Humen enriching people" and other micro-blog groups have become industry opinion leaders.

Costume Humen

Discussions on Humen's industrial development are continuing.

In late October, Zhu Huaze put forward the concept of "clothing Humen". As a result, a lot of fans came in immediately, and they expressed their opinions.

For example, "Ding Ning V": one is the product origin pronoun; the other is the regional image pronoun.

"Humen golden ocean": Humen clothing and clothing Humen respectively represents the commodity and brand, and the two depend on each other.

With the progress of the times, consumers gradually enter the stage of brand consumption from commodity consumption, and urge the garment industry to turn from product competition to brand competition. The traditional market economy is moving from the commodity age to the brand age.

"Lai likes": Humen clothing regional characteristic products.

Clothing Humen is a dynamic phrase of energy sublimation. It has a large number of soldiers and soldiers. It will infiltrate and display the characteristics and the spirit and determination of all places in the region. The ultimate goal is to let any friendly visitor to Humen, without any reason, intuitively feel that Humen is a city full of clothing.

When it came to this interesting proposition, a few days later, "some people started to sign up for the micro-blog name of clothing Humen," Zhu Huaze jokes. "My intellectual property is beginning to lose."

And behind this big discussion is the big pattern of Humen's clothing industry.

As mentioned above, after investigation, we have set up the four concepts of "big industry, big market, big brand and big enterprise". Yin Jinghui said that Humen should build "three key points and six centers".

That is: to build Humen into a major industrial gathering area and a key industrial cluster in Dongguan, to build Humen into a national key professional market, and to build Humen into a major regional science and technology special platform service center, a regional headquarters center, a regional creative center, a regional brand center, a regional fashion information distribution center, and a regional e-commerce center.

The key practice is to "catch two leading ones and play a good combination."

That is, on the basis of the two brands of YISHION and enriching the people, we will create the "four cities" and implement the "five major projects", that is, focus on building Humen garment city.

City, business city, logistics city, and implement the five major projects, such as nurturing the leader, building state-level public service platform, innovation driven, two integration, and industrial alliance.

Humen's latest development strategy has also been released by micro-blog, such as "Humen clothing", and some specific measures are being carried out in an orderly manner.

This will be a new start for Humen.