Apparel Supply Chain To Create A Chain Of Integration And Effectiveness

The degree of concern.

Due to the reasons for concern, effective optimization design and logical connection are made to make every node in the chain tend to maximize efficiency and rationality.

Brilliant view playback

Most of the world's major brands have been in China for the past 30 years, but in recent 10 years, especially in the last 5 years, China's competitive advantage has been disappearing.

Like Nike and Adidas, they are produced in Southeast Asia.

What is the reason? The price is cheap.

Now domestic manufacturers, especially manufacturers who make OEM for international luxury goods, are becoming more and more difficult because the increase in costs has made Chinese manufacturers lose their competitive edge, while the cost of labor in Vietnam, Kampuchea, Bangladesh and other countries is much lower than that in China.

Ray Tibor, a Chinese half breed, is also starting to split the supply chain because of the increased cost pressure of domestic production enterprises.

Ray Tibor's high-end brands are produced in Italy, because the cost of production in Italy is not necessarily higher than that in Chinese enterprises.

Some of the foundation and volume of investment are pferred to factories in Southeast Asia.

The last main product, we still hope to produce in China, but the premise is that we can find a domestic manufacturer with moderate production cost and good reputation.

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This is the situation 30 years ago. At that time, China was the largest processing plant in the world.

Including electronic products.

The Americans did an experiment, lost in China, and the Americans could not live.

Now, although this situation can not be completely disappeared, it is not like that.

We all know that the growth rate of clothing exports has declined and the number of exports has been increasing for 9 consecutive months.

For example, the growth rate of Enterprises above designated size has dropped by 0.5%. This 0.5% is a very large number for the whole industry. At the same time, a large number of international brands will be pferred from the factory to China.

We see in Bangladesh and Kampuchea that Nike and Adidas are producing there.

What is the reason? The price is cheap.

I made a survey. Our Guangdong Xintang area is a cowboy processing base. The basic wage of ordinary workers is 2000 yuan a month, and the production line is 3000 yuan to 4000 yuan.

How much is Bangladesh? 70 dollars or 80 dollars.

The price of Kampuchea is about 100 dollars.

The price of T-shirts in Bangladesh is around 3 dollars, and jeans are about 7 dollars.

What price is this? It's our 1980s price.

In addition, due to the increase in labor force, many factories have lost money, prices at home and abroad have been upside down, and the appreciation of RMB has been increasing.

These have also made exports more and more difficult, so now the big pattern is: export enterprises appear big fish eat small fish, fast fish eat slow fish phenomenon.

The second question I want to talk about is the innovative way of internationalization with Chinese characteristics.

First of all, I think there is a difference between international brand and international brand.

Let me introduce our company.

We now have an international integration of design resources, and supply chain and channel resources. To be honest, many foreign factories in Italy are very few in cooperation with our country, and they actually do not want to cooperate with us, so we pass Italy.

Start your own supply chain road.

The positioning of our brand is a mistake.

In terms of supply chain integration, there is a common feature that is pure Italy flavor. Now the products are sold in more than 30 regions, such as Italy, Russia, Canada and India.

In terms of the ratio of domestic sales to export, our most important area is still in China. We have more than 600 counters in the mainland.

The price of clothing made in China is too high now. Our profit will be lower and lower if we continue to do so. If we increase our profits, our stock will be bigger and bigger.

Why is everyone saying that this is a very cold winter, and prices are a big factor.

But for us, we need to place our products in global sourcing and production.

Why can't we go to other countries to produce? Foreign trade enterprises are very sad, and they have very successful experience and craft in cooperation with international brands. I hope to cooperate with Yida to produce our main products.

The cooperation with Italy makes us feel more deeply about Italy's service, because Italy is not a problem in terms of order quantity, and a large quantity can be completed in Italy.

So I also want to call on this place today, how can domestic factories accept us? I think global procurement, internal and external integration, and upgrading of value are certainly not a problem.

Reporter's notes

Through this meeting, the reporter has deep feelings about the theme of "value: integration and benefit chain".

In the view of reporters, the competitiveness elements of the entire supply chain can be divided into integration, cost control, creativity and innovation, protecting the environment, caring for employees and local communities.

Integration is the hope of the world.

The garment industry has been greatly integrated so as to integrate the stability of export quotas and cotton policies, while controlling costs is also the most important link in the supply chain.

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Now the cost of domestic production enterprises is too high, reducing costs is not to reduce wages, but to improve efficiency by process, management and technology, which is the real control cost.

What is the concept of supply chain management? A reporter thinks that starting from the needs of customers, it runs through the whole design.

In addition, in the process of supply chain, it needs systematic operation, and many IT systems are needed to match the production process.

Some supply chain management in China may be just a link, not comprehensive.

For example, Li Feng's management is more important in several aspects. First of all, it is a concept of network integration.

What's related to this network is the concept of decentralized production, such as whether you are a brand in Italy or an American retailer. If you sell products to the United States and Italy, do not design in Hongkong and the mainland of China, because only the local market can understand the tastes of local consumers.

In fact, the demand for procurement is getting higher and higher, so every day the enterprise needs to adjust quickly to provide different options for customers to choose.

Some enterprises do mergers and acquisitions at the right time, not for mergers and acquisitions, in order to strengthen the supply capacity, and also want to get new customers.

Therefore, reporters believe that from the procurement of raw materials to select factories, to the middle production monitoring, testing and wholesale every link, producers must participate with the brand.

Establishing supplier network to cope with changes

Four half stars of attention

Excellent view replay network integration is very important in supply chain integration, and Li Feng has its own supplier network.

Every enterprise should establish a perfect supplier network to cope with the change of upstream and downstream supply chain.

Although the domestic supply chain integration still seems to have many problems, it is still "cherished" by many brands.

We will not go out now. We are looking for new models, new ways and new channels in China.

We will go down in China and continue to develop.

Value added service is the management of supply chain, and value-added services should be centered on customers.

We first understand what each consumer in the market needs, and then we do research and trend reports before we can recommend products to our retailers or brands or design for them.

After they have chosen the design, we will look for the factory to do the processing, and finally push to the marketing link. The whole process is based on the customer.

Vertical integration from upstream to downstream

Attention to 3 stars and half

From the upstream to the downstream of the supply chain, we should stick to innovative ideas to achieve the effect of environmental protection.

Innovation is particularly important in the integration of supply chain.

If the Internet of things can track where the sliver is, where and where the workshop is produced, then consumers will get the story background of a dead object with fresh vitality after they get the information.

For the elements of competitiveness, I think the first is integration. From the point of view of exports, this integration has been largely liberalized since 2005.

The second is cost, how to control costs, not to lower wages, but to rely on production efficiency, process, management, and upgrading and upgrading of technology to improve efficiency.

The third is creativity and innovation.

The fourth is green production, environmental protection concept, energy reduction and emission reduction.

The fifth is social responsibility, which should be an enterprise's concern for the society.

Play a strong role in adjusting the short board

Attention to 3 stars and half

The old problem of replaying the old ideas is fermenting, forming a new mountain, which is on the backs of entrepreneurs.

The rapid changes in the Internet and the emergence of application tools are problems we have not encountered before.

In the eyes of these entrepreneurs, the emergence of micro-blog and WeChat presents an explosive geometric growth in the impact on internal relations.

With the development of Internet tools such as micro-blog and WeChat and a series of changes in the external factors of the industry, our enterprises have more dimensions that we need to think about.

When faced with this new series of dimensions, how should entrepreneurs play their strong points and how to correct, adjust and optimize their short boards? This is a very heavy and serious topic.

Let cattle companies integrate industries.

Attention to 3 stars and half

From the perspective of industrial organization, we should adjust the division and paction mode of industrial chain.

I think the first thing is to integrate the industry chain, especially the industry chain of excess industries. I define integration as mergers and acquisitions and reduce the number, so that a lot of cattle can integrate the industry. That means that like the Qin state, the six countries should be unified.

The second is industrial convergence, even if a chicken feather and a pile of debris are in place, because with the help of the IT industry, many new enterprises can also be aggregated.

In addition, a lot of debris enterprises need to be aggregated through a platform enterprise. These fragments are not necessarily professional, nor are they necessarily large.

Facing the macroeconomic downturn, the industrial chain reversal and the recompetition of enterprises, we need to consider from four aspects.

One is to adjust strategic positioning and understand where we are in the distribution of industrial chains.

Second is to improve management according to strategic positioning.

The third is innovation of innovative products and services.

Finally, the business model is upgraded.

Building a win-win relationship with equality and mutual trust

Attention to 3 stars and half

If there is no foundation for mutual trust, it will be hard to do business.

Red bean is committed to creating a supply chain culture, emphasizing equality, mutual trust and win-win.

If there is no foundation for mutual trust,

It is difficult to do this supply chain relationship based on equality and mutual trust.

It is often said that we are doing business together with the upstream of the supply chain. What I earn is your money, and you earn my money. Then how can we achieve a win-win situation? If we buy a product as a downstream company, and the upstream business will give people a sense of high altitude, this situation is not good.

Therefore, I feel that building an equal, mutual trust and win-win procurement relationship is an important foundation for the construction of industrial chain culture.