Discussion On The Way For Garment Enterprises To Cope With High Inventory

19 billion 100 million yuan! The turnover of "double eleven" has been relished until now, but even if the contribution of the 19 billion 100 million yuan is given to us.

"You can't do it at home,"

The industry is saved from the heavy shadow of high inventory.

Data show that the first half of this year, Lining, Anta, XTEP, XTEP, PEAK and other 42 listed clothing enterprises total inventory of up to 48 billion 300 million yuan.

Discount sales promotion, increase the electricity supplier channel, turn to the two or three line city...

Clothing companies are looking for a way out.

However, the effect is not optimistic. "Now the demand is decreasing, so how to do sales promotion is not effective."

Independent

Commentator Ma Gang said.

Inventory in financial reports

In the first half of the year, the total inventory of 42 listed garment enterprises was as high as 48 billion 300 million yuan.

Looking at the earnings of listed garment enterprises, we will find that the clothing industry is full of worries, high inventories and low profits are coming along.

In the first half of this year, the total inventory of 42 listed garment enterprises such as Lining, Anta, PEAK and PEAK was as high as 48 billion 300 million yuan.

Among them, YOUNGOR is the largest stock, followed by the red bean stocks and the United States.

Semir clothing and Lining, only 100 million inventory less than 4 yuan.

The three quarter is even worse.

The three quarter results report showed that the inventory of garment enterprises increased, such as the stock of Hong Kong Group and the China International Group, which amounted to 3 billion 978 million yuan and 3 billion 481 million yuan respectively.

"If all garment enterprises stop production, do not worry about not wearing clothes," according to statistics, all enterprises' inventory will now be enough to sell for three years on the market.

Real warehouse

"Many warehouses are still stacked up three or four years ago."

"In many warehouses, there are piles of products that were produced three or four years ago, among which sports brands are the most obvious." Hu Haidong, a clothing industry insider who has been in the clothing industry for more than 10 years, told reporters that more and more people are looking for new outlets. "My former colleague once represented Hongxing Erke, but now he is going to be an agent for children's clothing."

In Hu Haidong's view, the high inventory of clothing industry is a concentrated outbreak of problems accumulated over the years. "Inventory is growing every year, to a certain extent, and the accumulated bubbles have been released."

"The most worthless part of clothing industry is inventory", which is popular in the industry.

For the clothing industry, high inventory will not only reduce the turnover rate of enterprises, but also bring additional costs to enterprises when the current storage and pportation costs continue to rise. "Goods are stored in the warehouse, and you need to sort out the goods," Hu Haidong told the Beijing Morning Post reporter. The most important thing is that the longer the inventory, the smaller the value.

Another evidence that the high inventory crisis is aggravating is to actively digest the activity of inventory companies.

Ma Gang, an independent footwear expert, told reporters that this year's inventory clearing company was more active than ever before.

The secret of high inventory

"The shop has not been opened or even closed, and goods in previous years had to be stacked in the warehouse."

In Ma Gang's view, the clothing industry inventory crisis erupts two background.

"Before the industry is in a relatively fast development period, the growth rate of the industry is expected to be more optimistic. The most important thing is that the whole retail environment is not good now, and the consumer's willingness to consume has been reduced, and it has not been as brave as it used to be."

Hu Haidong also said that inventory problems actually existed all the time, but were overshadowed by vigorous sales.

But now, sales decline, inventory increases, enterprises are also facing the pressure of capital chain.

"Especially after the tightening of bank money, the expansion of enterprises' channels has been limited, and the pressure of inventory has begun to show itself."

Insiders expressed this.

"This should be placed before, although the stock is growing, but the new store has been open, anyway, can be disposed of inventory.

For example, the goods left last year can be digested by the end of this year.

This year, the problem is coming. The shop is not open or even closed. For enterprises, it is negative growth. The goods in previous years had to be stacked in the warehouse, and even this year's new goods are facing inventory problems immediately.

Hu Haidong told reporters.

Another big factor that lingers in high storage shadow is the widely used distribution mode in the clothing industry. "Most clothing companies use too many links in the distribution mode. From enterprises to one or two dealers and retailers, the more links, the greater the inventory."

Ma Gang said.

Clothing is accused of at least 5 times the increase.

"Clothing itself is a profiteering industry," said Chen, the founder of van guest. The price of the traditional clothing industry is usually 5 times to 10 times the cost.

A shirt of 1000 yuan costs about 100 yuan, and the cost of shirts of more than 2000 yuan is only 150 yuan.

Chen revealed that the 50 gap between the two is not fabric and workmanship, but inspection procedures.

Another industry insider revealed in the big shopping mall.

The gross profit rate can reach 200% or even higher, and winter clothing is higher than summer wear. Men's wear is higher than women's clothing.

One of his friends was selling a brand of men's clothing in a shopping mall. In summer, a T-shirt costs more than 100 yuan and sells for more than 400 yuan, so that even if it hits 50 percent off, it will still be profitable.

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Ji'nan businessmen are busy with "going to stock", and the citizens are happy to "go shopping".

A brand store sells 1600 pairs of shoes a day.

"Closed shop promotion", "sale will"......

Recently, under the pressure of high inventory pressure, many brands of clothing stores have put their weight down and used up all their resources to "stock up". Ji'nan has set off a discount wind.

A big discount has made people happy, and many people rush to buy.

Merchant:

Brand clothing "discount" sound.

On the evening of the 28 th, reporters gathered on the spring road of many clothing brands, from men's wear to women's wear, from sports brand to casual wear were all on sale.

In the 31st degree store, "adult wear 10-30 yuan, children's clothing 19-49 yuan", "winter shoes and clothing limited time grab, 35% off" and other discount promotions slogans are hanging everywhere.

"Buy one pair is 50 percent off, and you can choose to buy one and send two. Chances are rare."

In the half off districts of the store, salesmen are selling to a pair of mothers and daughters.

Hundreds of pairs of shoes on the two floor were stacked on the floor. The salesmen said that the shoes were 100 yuan and two pairs, and the original price was three hundred or four hundred yuan. "Last Saturday, the company also launched a" closed shop promotion campaign ".

Anta launched a "3-6 fold" sales promotion, the new winter 20 percent off, "in the past few years winter cotton clothing promotion."

Sales staff said they held a large sale meeting in Wanda Plaza last weekend.

In the west of Quancheng Road, the sale of Qipai men's wear will also be lively.

"19 yuan from the whole venue, last year or the year before last, there are several down coats this year."

Reporters saw that a single pair of trousers placed in a container inside the shop was priced at more than 100 yuan, and now they only sell 19 yuan.

A citizen:

Take advantage of the cheap and hurry up.

Compared with the frustration of the brand manufacturers, the city's folk music has started to rush into the brand store.

In the 31st sales place, the reporters saw many people in the discount area "Taobao".

"Hundreds of shoes, now 50 yuan and a pair of shoes are just too cheap."

Heard the sales staff introduction, the public Wang lady exclaimed, hurriedly picked up in a pile of shoes, finally chose 4 pairs to check out, "to remove the old look, the rest are very good, dress is also more comfortable, rarely encountered such a big discount."

In the crowd who cleaned the goods, the reporters also found that there were many elderly people. "We used to think these brands were expensive, and even the shops were not allowed to enter. Recently, I heard that the things here are very cheap and come to see them."

Sales staff said, when they launched "closed shop promotion activities" last Saturday, there was a long queue at the door. "10 minutes in advance, we picked up and hurried away. On the same day, we sold more than 1600 pairs of shoes in a store every day."

Similarly, from

Mr. Wang, who walked out of the clothing store, carried three bags. "These clothes are cheap, and the old ones are basically one or two hundred. They took the opportunity to buy a few more."